★ At KONECTU, a gBETA gener8tor company, and Impact Hub Changemaker, we're dedicated to advancing the United Nations SDG Goal #8 alongside the global community of change makers. It essentially means we're working towards fostering economic growth that benefits everyone, ensuring that everyone has access to meaningful employment opportunities, and that the work environment is fair, safe, and supportive for all individuals. Ultimately aiming for a sustainable and thriving economy where everyone can contribute and prosper.Our goal is simple: we're reshaping how the future of work gets done. 📢 You can connect with me in two ways: ★ Firstly, explore our freelance marketplace revolutionizing how organizations find and hire top tech talent. At Joinkonectu.com, we make perfect matches between talent-hungry organizations and the best Freelancers, Consultants, and Fractional Executives. Our DEVConnect program fosters unique collaborations, making projects run smoother. We'll connect you with talent in 48 hours or less, at a fraction of the cost, making your goals achievable.★ Secondly, leverage my expertise as a Fractional CMO to drive tangible results for your company or personal brand. With a KPI-driven approach, we'll delve into digital marketing strategies encompassing social media, SEO, online reputation management, influencer marketing, Web3, and NFTs.Ready to engage? DM to learn more!

★ As an executive leader, I had the privilege to report to the Global CMO of a privately held company, where I led the growth strategies for two divisions - Direct Response and e-commerce - for the largest cosmetics e-commerce company on television and its category. My approach to digital marketing was focused on driving change management and digital transformation initiatives to achieve both short and long-term strategic and financial objectives.★ I spearheaded all digital marketing channels, agency partners and platform teams, including Paid Search, Paid Social, Email, SMS/MMS Notifications, Web, Content Strategy, Search Engine Optimization, Online Reputation Management, Promotions, and Social Media/Influencer Marketing. My leadership and expertise drove exceptional results across all paid search and social platforms, including Google, Facebook, and other programmatic channels. I leveraged performance drivers, including steering decisions.My ability to align with team members to develop and evolve ideas that bring together company goals, sales objectives, and customer engagement has been instrumental in translating business priorities into growth marketing strategies and tactics in conjunction with other teams to achieve broad financial and strategic goals. I've always focused on coaching and mentoring, developing the needs of employees, and ensuring collaboration and teamwork by establishing best practices and motivating agile objectives for team members that align with company objectives.After my successful tenure as Head of Digital for the #1 cosmetics brand on television, I decided to pursue my passion for Web3 technology and offer fractional CMO services to businesses of all sizes. ★ My extensive experience in digital marketing and entrepreneurship has allowed me to leverage my expertise in branding, social media strategy, SEO & Web3 marketing to help businesses achieve their marketing goals and drive growth.

★ As a successful fractional CMO on the international level I've had the privilege of working alongside three partners consulting businesses around the world, from the US to Asia, Russia, and Mexico. We tackled every vertical from direct sales, health and wellness, cosmetics, skincare, beverage, app technology to e-commerce.I formulated and implemented short- and long-term strategic plans that have brought significant increases in sales, retail, and marketing operations within the US and international markets. My expertise in digital marketing leadership in e-commerce initiatives, international business development, logistics & operations, manufacturing, customer loyalty programs, and product development and launches has led to remarkable results.★ One of my standout accomplishments was formulating and executing the website, e-commerce store, and digital transformations for Arizona's largest online brand. I also managed a multi-million dollar P&L, completed a reduction in workforce and corporate restructure project, streamlining manufacturing, retail, creative, domestic and international sales teams.★ With my strategic restructuring of a bloated division from 40+ FTEs to 24 FTEs, I reduced retail operations costs by $300,000 in the first 30 days. I've also led manufacturing and product strategy for a billion dollar Asian brand entering the US and five international markets.In addition, I spearheaded an M&A for a $220M publicly traded company and a leading pharmaceutical skincare brand and executed and led international market launches in Asia for two US-based FMCG/CPG companies, resulting in $20M+ growth in Malaysia, Hong Kong, Singapore, Indonesia, and Taiwan markets.After traveling over 300,000 miles yearly and working remotely for years, I realized that I missed the face-to-face interaction of being in an office environment. I was ready to return to corporate America and apply my expertise to leading a team to success.

★ As an accomplished marketing executive, I had the privilege of reporting to the Founders and Board of Directors of a privately held, direct sales leader in the water filtration industry specializing in carbon block technology. My role required me to collaborate with the Founders and CEO on a three-year brand enhancement and digital transformation project, which required building a start-up Marketing and Communications department.★ Through my leadership, I developed an annual strategic plan and strategy that achieved organizational goals, such as distributor growth, cross-demographic appeal, market differentiation, and solidification of Multipure's reputation as a category creator, leader, and innovator. I mentored and directed the efforts of the Marketing team while establishing financial goals, managing performance, and developing talent.★ Creating and driving powerful brand storytelling through various mediums, both traditional and new media, I delivered the new and unique brand message, ensuring regional strategies and marketing efforts aligned with the distributor field and shareholders. My ability to manage and monitor execution of brand communications efforts ensured maximum ROI and translation into actual revenue. I also successfully negotiated on all marketing and advertising contracts with outside vendors.★ In addition, I supported organizational leadership on projects ranging from public relations, charitables, special events to crisis mitigation and change management projects. My efforts led to being featured in Direct Selling News, a notable recognition in the industry.While it was a rewarding experience, after several years of contributing to the success of the company, I decided it was time for a new challenge.As a driven and passionate professional, I'm eager to bring my expertise and leadership to new organizations looking to achieve their marketing goals and drive growth.

★ As the President & COO of a category-creating product in the religious gifts industry, I had the privilege of leading a company from its early stages to a Series A venture. This adventure began with a unique partnership between myself, the Founder, and the esteemed Chief Legal Counsel to the Vatican.Throughout this journey, I provided strategic vision and exceptional leadership, meticulously executing operational, managerial, and administrative procedures. I established robust reporting structures, implemented operational controls, and fostered a culture of growth within the organization.Leading a talented team of 7 full-time staff members, we achieved remarkable operational success, meeting every milestone.Despite our progress, we faced challenges in raising additional funding during the Series A stage. However, this setback provided invaluable insights, refining our strategies and strengthening our approach for future endeavors.I'm grateful for the lessons learned and the unwavering dedication of the team who joined me on this remarkable journey.★ Combining my experiences as President and COO in the gifts industry, I gained valuable insights into agility, customer emotions, and the power of creating meaningful experiences. I’m excited to leverage these learnings in future endeavors and contribute to the growth and success of businesses in diverse industries.