Regina Pron Email & Phone Number

Greater Denver Area

Responsible for $2MM+ total annual local broadcast budget negotiations for all of our clients across many DMAs. My role is to secure premium linear TV and Cable placement as well as OTT and CTV to round out the living room viewing experience and ensure our video ad units are reaching consumers in the same way that content is being consumed today. Additionally, I seek and evaluate all types of sponsorships including over $1MM in annual professional sports partnerships.

Greater Denver Area

Upon relocation to Denver in 2005, began my own small business for pursuit of media buying and planning assignments. My expertise is in video. I've been planning and buying broadcast and cable media my entire career from single screen viewer experience to the current multi-screen environment. I'm experienced in the Digital/Connected TV and ACR video landscape as well as traditional media. I'm available for freelance work on any media or marketing focused campaign. References are available… Show more Upon relocation to Denver in 2005, began my own small business for pursuit of media buying and planning assignments. My expertise is in video. I've been planning and buying broadcast and cable media my entire career from single screen viewer experience to the current multi-screen environment. I'm experienced in the Digital/Connected TV and ACR video landscape as well as traditional media. I'm available for freelance work on any media or marketing focused campaign. References are available on request as I've worked with many advertising agencies of all sizes. Please feel free to visit my website at www.moment-media.com. Show less

Denver

I had 4 roles at Delivery Agent:As the internal media arm, I was responsible for linear marketing for clients by planning and executing media campaigns on national cable and broadcast TV networks, syndication, satellite, telco, and cable platforms. The clients and executions varied between traditional general brand advertising and direct response performance based campaigns.I’ve managed three revenue generating programs; The Per Inquiry Short-Form Cable Ad Network, the Advertising… Show more I had 4 roles at Delivery Agent:As the internal media arm, I was responsible for linear marketing for clients by planning and executing media campaigns on national cable and broadcast TV networks, syndication, satellite, telco, and cable platforms. The clients and executions varied between traditional general brand advertising and direct response performance based campaigns.I’ve managed three revenue generating programs; The Per Inquiry Short-Form Cable Ad Network, the Advertising Insert Program, and The Delivery Agent Entertainment Digital Ad Network. As the media and client service manager on our Advanced Media Team, I secured new business, planned media strategy and executed & managed Interactive TV campaigns. Additionally, I’ve gained strong presentation skills by delivering each client’s post campaign analysis. I grew the business from a $1MM base in 2011 into a $3MM 2015 annual revenue stream. I’m extremely proficient executing lead generating and “viewer engagement” Advanced TV Addressable, RFI, and Dedicated Brand Channel campaigns on Satellite, Telco, and Traditional Cable operators. Additionally, I managed Connected TV and ACR campaigns via our Consumer Electronics partnerships with Smart TV manufacturers. Clients included Colorado Tourism, US Army, Victory Motorcycles, Porsche, and Atlantis.I supported both the programmatic and the unwired network sales teams by acting as the research director. In this role I used Nielsen National View and Rentrak Licensed Subscription data to provide analytics, benchmarks, and impression based audience estimates for the sales force as well as our external Broadcast and Cable Network partners. Show less

Pleasanton, California

As a Direct Response Television buyer on the client side, I was responsible for buying and managing DR TV campaigns in 25 local markets including LA, Chicago, Denver, Detroit, Dallas and Miami. Position required upfront quarterly negotiations and daily analysis of media and results using COREMedia Software and Broadcast Verification Services (BVS) information to cultivate maximum call volume.

San Francisco Bay Area

On a team that launched a successful internet audience measurement product, Nielsen//NetRatings. Developed and ran the Agency Vertical on the West Coast. This entailed selling panel based ratings and research to advertising agencies, syndicators, television stations, networks, software companies, and new media enterprises. Responsible for client site training, account servicing, and selling add on custom research products. Succeeded in growing my territory from the ground up to over $1MM in… Show more On a team that launched a successful internet audience measurement product, Nielsen//NetRatings. Developed and ran the Agency Vertical on the West Coast. This entailed selling panel based ratings and research to advertising agencies, syndicators, television stations, networks, software companies, and new media enterprises. Responsible for client site training, account servicing, and selling add on custom research products. Succeeded in growing my territory from the ground up to over $1MM in revenue within my first year. This success was a key factor in Nielsen//Net Ratings gaining market share and bringing the product into the 21st century as an industry leader. Clients included: TBWA/Chiat Day, Warner Bros., Disney, and Microsoft. Show less

San Francisco Bay Area

Participated in Partners’ meetings and demonstrated positive, active leadership throughout the department and company. Helped implement the Buyer Television and Radio Training program for junior associates. As the San Francisco spot TV buyer, I was responsible for negotiating and managing a $24MM annual broadcast TV budget that included, Cable, Hispanic, and Sports Package upfronts for Ford and California Lottery. I commanded a thorough knowledge of spot market conditions and broadcast tools… Show more Participated in Partners’ meetings and demonstrated positive, active leadership throughout the department and company. Helped implement the Buyer Television and Radio Training program for junior associates. As the San Francisco spot TV buyer, I was responsible for negotiating and managing a $24MM annual broadcast TV budget that included, Cable, Hispanic, and Sports Package upfronts for Ford and California Lottery. I commanded a thorough knowledge of spot market conditions and broadcast tools such as Media Watch and Nielsen Ratings in order to successfully execute buys and provided post buy analysis rationale. Show less

Milwaukee, Wi

Entry level position as media assistant with this advertising agency in Milwaukee, WI. Quickly promoted to Jr. Media Buyer responsible for buying spot television and radio for ShopKo Stores and Wisconsin Lottery.