Regina Roeder Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Held full accountability for ongoing business management, and control of the day to day operations, during periods of leave for the business owners and directors.• Supported in the development of marketing paraphernalia and promotional material to support in the business development and profit growth of the organisation.• Assisted in the end-to-end office management including staff supervision, reporting, business analysis and customer engagement. Recommended business processes and policies to improve the overall management of the operation. • Supported the conceptualisation, development and implementation of marketing strategies specific to each core demographic. Addressed the requirements of the target market then aligned business activities to each of these.• Facilitated competitor analysis activities, including assessing the engagement of competitor businesses into the client base. Ensured the ability to articulate the benefits of Complete Comfort against competitor promotions. • Supported the visual merchandising and promotions strategy for the showroom. Ensured that all products were presented and priced accordingly to support engagement with the customers. • Assessed the ongoing sales pipeline to determine organic and new business development opportunities. Engaged with the customer base to increase sales opportunities for the promotions. • Maintained strong relationships with corporate customers, increasing the awareness of products and services from Complete Comfort. Arranged demonstrations and hosted events to increase commercial partnerships with customers.• Provided recommendation on external marketing opportunities, including community festivals and events, to promote the business operation. Coordinated all marketing paraphernalia to assist in engaging with prospective customers.

• Worked in partnership with the owners to build a highly successful business operation, holding full accountability for business development to ongoing management and promotions once appointed as Executive Manager. • Provided General Management to the individual business units. Addressed compliance and regulatory requirements, overseeing the implementation of strategies and policies to meet each of these.• Controlled the negotiation of service contracts with external service providers. Assessed competitive agreements to ensure the greatest opportunity to maintain a strong profit line for the business.• Conceptualised, developed and managed marketing and promotional activities for the business in full collaboration with business owners. This included engagement with external agencies to support in sales and promotional activities. • Held full accountability for financial control and management. Regularly reported against the business strategies and objectives in relation to financial results and outcomes.• Managed the recruitment, on-boarding and performance management for all personnel. Effectively mentored and coached personnel whilst ensuring the ability to retain staff and provide opportunities for skill development. • Maintained strong relationships with local and federal government departments to ensure ongoing compliance with local laws and regulations. This included maintaining Accreditation for child care services and EMS/OH&S policies.• Assessed competitor activities in the local area. This included attending competitor locations to determine what improvements could be made to support the business.• Led across all aspects of facilities and commercial property management for the site. Ensured proactive maintenance to minimise issues relating to site based faults and problems.

Port Melbourne & Williamstown

• Managed the day to day operations of the multi-site business, working at various times at the Williamstown and Port Melbourne locations. Appointed to the role as Sales Manager to control all aspects of HR, purchasing, inventory control, policy development and customer satisfaction.• Liaised with Bakers Delight Head Office to prepare marketing material, strategies and paraphernalia. Ensured all marketing activities aligned with the corporate standards and objectives. • Controlled the recruitment of personnel for the key site working in partnership with the business owners. Addressed the specific workforce needs then facilitated interviews with prospective candidates.• Held full accountability for the accurate procurement of items to meet the day to day needs of the business. Reported sales outcomes to ensure that purchasing activities aligned to sales outcomes. • Facilitated ongoing training across all aspects of safe and health work practices in a food environment. Ensured all personnel met the Product Safety and Quality procedures as enforced by the business.• Addressed improvements in process and business activities to assist in reducing waste and inventory write off. Worked with the teams at each site to ensure that the business minimised loss write offs.• Led the onsite OH&S and EMS processes. Enforced adherence to environmental and occupational safety standards whilst regularly reviewing policies in line with industry changes. • Continued to provide quality customer service to clients whilst overseeing the performance of all personnel. Created a culture of quality customer service to improve the ongoing retention and engagement with customers.