Regina Sanz Email & Phone Number

California, United States

St Helena, California, United States

Sebastopol, California, United States

Senior leader for Marketing, Hospitality, DTC and Trade business unit teams. Director and management level direct reports; responsible for the overall operational systems and efficiencies. Focus on strategic initiatives to create revenue opportunities, build brand presence/prestige, and lead team toward macro organizational objectives and goals.

Sonoma County, Ca

Responsible for all annual marketing plans, marketing budget and business development strategy to drive core business objectives: new customer acquisition, DTC & Trade revenue targets, member retention, brand engagement, PR initiatives and broad market experiential marketing campaigns and events. Focus on cross-marketing relationships and business development through strategic partnership opportunities. Concepted and launched boutique experiential marketing business “PinotTalks” - 10 city international events tour, designed to engage trade and consumers on the subject of Pinot Noir through the lens of CA and Burgundy. Acting MC/moderator, hosting 4 different panelists of winemakers, MS, MW and wine journalists in each location. Series covered in SommJournal magazine in March 2020.

Napa, California, United States

Hollister, California, United States

Hollister, California, United States

Napa, Ca

Lead business operations analysis and implementation including demand planning, supply chain, pricing and margin analysis, sales & marketing analytics, corporate finance, mergers & acquisitions and special project management.Directly managed the Marketing and Sales teams while helping to oversee the Winemaking, Logistics, and Finance teams to ensure effective implementation of corporate strategy and tactics across all functional areas.Assisted CEO in refinement of operations, valuation analysis, due diligence, COGS calculations, cash management and financial reporting and modeling

Napa, Ca

Boutique portfolio of iconic domestic and international brands, including Mayacamas, Qupé, Mulderbosch, Leviathan, Trinity Hill, Fable Mountain, Cultivate, Agharta, Whetstone and Wind Gap. Responsible for all brand activities, budgets, executive communications and revenue results for the ten brands in the portfolio. Create and deploy yearly marketing plans to increase revenue gains, trade engagement, PR activities, wholesale shipments and DTC conversion to meet depletion goals. Develop programs for: broad market sales initiatives, distributor partner incentives, price support, trade show/event activation, ecommerce, wine clubs, direct mail, and social media channels. Create forecasting needs against production, margin/revenue targets, and manage inventory/allocations. Lead direct reports, internal teams and vendors to accomplish brand goals.

San Francisco Bay Area

Wine business and hospitality/service industry consulting, specializing in business development, sales and marketing strategy.Clients include: Vintage Wine Estates, Kellan's Kitchen, EatWith, Judge Palmer, Emmitt-Scorsone, VinSource, Tincknell & Tincknell, Happy Viking RestaurantAccomplishment of note:Advised the initial business strategy and curated the product list of wine business technology start-up VinSource LLC. Business set out to simplify DTC wine sales, better connecting supplier to consumer. Key Client: Kellan's Kitchen - Resident SommelierWine business division management; Wine purchasing/brokering; Wine pairing/menu design; Wine education and blind tasting events; Professional wine service; Luxury client wine concierge services and cellar management design.

Healdsburg, Ca

Brand Management - Wholesale & DTC; Estate Sommelier; Marketing plan development team, National Sales Team/key accounts support; Offsite & Estate Events planning/activations; Wine Education Program creator/leader; Trade Program inception/management; Wine Library/Inventory management; copywriting, content creator, video production team.

Healdsburg, Ca

Distributor/Trade Relations & Education; DTC & Trade Marketing outreach programs; Brand Ambassadorship; Onsite/Offsite Events management/participation. Estate Hospitality Team Manager (10 direct reports): training, service, selling strategies, tasting, team building.

Santa Rosa, Ca.

(Contract work) Re-branding and management of 2 distressed wine brands. Responsible for managing and developing 5 revenue channels: DTC On-Premise (TR/Wine Club/Events), DTC Off-Premise (Web/Email/Social), Production/Packaging, Wholesale/Distribution and Telemarketing.

Lake Tahoe, Ca.

Managed and trained staff of 16 direct reports; Wine procurement/purchasing from 10+ vendors; Wine club management; Budgeting; Events management; Wine marketing, promotion and press; Menu and pour costing; Wine education training; Specialty fine wine sales across $10-$200/btl price-points.

Lake Tahoe, Ca

Sales Representative; 85+ Accounts Management; Sales presentations, Account business consulting, Wine education and marketing, Wine list consulting, Beverage menu design, Staff Training, Wine/Food event coordination.

San Diego, Ca.

Managed staff of 10 direct reports; responsible for budget planning, wine tasting and purchasing decisions to fulfill weekly wine orders working with 15+ distributor partners; developed weekly wine tasting notes and staff training on new products; directed private event sales, planning and booking; general staff training and bar and restaurant management.

San Diego, Ca.

Tower 23 Hotel: JRDN Restaurant - Fine Dining: Managed Service/Bar/Cocktail Staff (35-40 reports/shift). Wine program, shift meetings, service standards, daily reporting, customer service management, mixology and staff training.

San Diego, Ca.

Managed Bar/Cocktail Staff (15-20 reports/shift). Worked closely with owners and new management team to successfully develop, launch and open the brand new Firehouse American Eatery & Lounge in 2006. Trained bartending and service staff on all regular restaurant functions, POS system use, wine service, and drink mixology. Managed staff during service, and was responsible for cash banks, revenue reporting, inventory reports and drinks menu design/purchasing.

South Lake Tahoe, Ca

Marketing and Sales for Marriott Vacation Club International (MVCI) timeshare property at Marriott's Timber Lodge - Lake Tahoe.

Greater San Diego Area

Promotion, sales and marketing efforts of the RedBull brand for the greater San Diego area colleges and universities including: University California San Diego, San Diego State University, University of San Diego.

Master Of Business Administration (M.B.A.), Wine Business - Business Development, Entrepreneurship, Sales And Marketing

B.S. & B.A.(Double Major), Psychology (Neuropsychology) & Philosophy (Epistemology)

Activities and Societies: UCSD Ski and Snowboard Race Team, Study Abroad Community

Diploma Candidate In Wine & Spirits (Level 4), Professional Tasting Asessment & Wine Business