Regina Serna Email and Phone Number
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As a Business Development Leader for the Healthcare industry, my role is to develop new business opportunities while strengthening ties with existing clients. My focus is primarily on national Healthcare practice, as I work to build relationships and provide insight into healthcare design capabilities. I specialize in private and public sectors nationally and locally, developing business connections and community relations to position my relationships in the marketplace and achieve our firm’s business goals. My experience in the industry includes client relationships that span the United States, the Middle East, and South America.“Developing a vast network in any market sector means getting involved with meaningful organizations. I love that I’m able to connect these relationships to designers who can help turn visions into reality.”Remember Business Development is the strategic process of cultivating relationships and fostering collaborations to expand a brand's influence and market presence. Business Development involves identifying opportunities, building partnerships, and creating a network of advocates to amplify the brand's impact.The following are a few of my accomplishments: Consistently finished 12% above sales plan Recognized as the top salesperson reaching $10M nationally Increased annual financial funding by 240%Project experience:La Rabida Children’s Hospital Remodel and additionLoyola Medical Center 92- bed tower expansionStanford Health – Pharmacy remodelSan Bernardino ER and Surgery ExpansionScripps MD Anderson remodelAlleghany HealthHenry Ford HealthCurrent community involvement in the following related healthcare affiliations: Association of Medical Facility Professionals (AMFP) Champion & Board MemberWomen in Healthcare (WIH) Speed networking committeeDenver Medical Study Group (DMSG)The American Society for Health Care Engineering of the American Hospital Association (ASHE) – CommitteeAmerican College of Healthcare Executives (ACHE)Colorado Association of Healthcare Executives (CAHE) – Board Member/Co-Chair EventsAIA Academy of Architecture for Healthcare Knowledge (AIAHKC) Community Steering Committee Colorado Association of Healthcare Engineers and Directors (CAHED)Healthcare Financial Management Association (HFMA)Healthcare Information and Management Systems Society (HIMSS)
Jlg Architects
View- Website:
- jlgarchitects.com
- Employees:
- 249
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National Business Development Manager - HealthcareJlg ArchitectsDenver, Co, Us
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Independent ConsultantThe Warriors Group Jul 2024 - PresentThe Warriors Group is involved in contacting clients, presenting coaching services, and arranging for the improvement of training for healthcare C-Suite to improve overall outcomes. -
Business Development ManagerSkyler Design Build, Llc May 2023 - May 2024Houston, Texas, UsI am a dedicated construction business development professional with a passion for delivering excellence to every client. With a background in business development and a focus on team sales efforts, I bring a unique blend of skills to the table.I've worked with Skyler, a leading full-service construction management, project development, and general contracting firm. • SWOT analysis and business plan nationally. • Leveraged existing relationships for projects. Established relationships with: Colorado: UC Health, Parkview Hospital, Children’s Hospital, Aurora Medical Health, Banner Health, CBRE – Healthcare, Collier’s, CARR Reality, Gunnison Health, Vail Health, Melissa Hospital, Lincoln Memorial, Common Spirit, National Jewish Hospital, SCL Health/Intermountain Health, and HCA Hospitals, Florida: Holy Cross Health, Tampa General Hospital. Utah: Intermountain Health. California: UCSF, San Bernardino, and Sharp Medical. North Carolina: Novant Health, Trinity Health, Nashville: Acadia Health, Texas: Baylor Scott White, Parkland Health, MD Anderson, Houston Methodist, and UTMBEstablished relationships with various Universities: Denver University Colorado State University Colorado School of Mines Vanderbilt University of Kentucky• Obtained Master agreements contracts: UC Health, Denver Health• Received and Submitted 16 RFPS• Obtained Vendor agreements contracts: Advent health, Intermountain Health, UC Health• Secured Skyler Design Build as a panelist for the AMFP Infection Control Panel in May 2024. • Continued to develop a network of end users, partners, Architects, Engineers, Owner’s Reps, Vendors, Commercial Brokers, and Developers.• Leveraged my relationship within AMFP Nationwide. -
Director Of GrowthDesign Studio Blue Apr 2022 - Feb 2023Centennial, Colorado, Us• Identified a business plan for 2022 nationally• Leveraged existing relationships for future projects• Increased newsletter email distribution from 156 to 700 • Established relationships with Colorado: UC Health, Parkview Hospital, Children’s Hospital, Aurora Medical Health, Banner Health, CBRE – Healthcare, CARR Reality, Gunnison Health, Vail Health, Centura Health, Common Spirit, National Jewish Hospital, SCL Health/Intermountain Health, and HCA Hospitals – Sky Ridge Hospital and Rose Medical. Pennsylvania: Jefferson Health. Florida: Holy Cross Health, Tampa General Hospital. Utah: Intermountain Health. California: UCSF, UC Davis, UC San Bernardino, Santa Cruz, UC Los Angeles, and Sharp Medical• Obtained Master agreements contracts: UCSF, UC Davis, UCSB, UC Santa Cruz, and UCLA – California; Jefferson Health – PA; Intermountain Health UT; UC Health and Children’s Hospital - Colorado • Interviewed with UCSF, Clinica Pecos• ROMANYK CONSULTING CORP RFP for a VA Hospital in FL from • John Cooksey RFP for a 60,000 sq ft remodel clinic in North Denver• Joe Winslow owner’s rep for EnVeda RFP – 6- more projects on the boards• TreanorHL Children’s Hospital partnered on 2-RFPs• Increased newsletter email distribution to 700 • Secured ROMANYK CONSULTING CORP as the Interior Design Company of choice • Secured Design Studio Blue as a panelist for the Healthcare Symposium for CREJ in April 2023• Continued to develop a network of end users, partners, Architects, GCs, Owner’s Reps, Vendors, Commercial Brokers, and Developers. -
Senior Business Development ConsultantBlue Diamond Event Management Sep 2014 - Mar 2022Denver, Us• Worked closely with CEO and CFO to build relationships and strategies• Directed implementation of marketing plans, participated in specific tactics to increase market share• Developed community programs, directed meeting the needs of the local community and non-profits• Identified social media sites, market strategies and created e-blasts for clients.• Business consultant partnerships: Saks Fifth Avenue, Coquette Boutique, Armstrong Steele, Garment District, Banana Republic, Helzberg, Swarovski, Shen Milsom & Wilke, Excelsior Youth Center, Invisible Disabilities Association, Cops Fighting Cancer, The Women Survivors Alliance, Colorado Mental Health, The Pink Fund and Bright Pink. -
Healthcare Business Development ManagerFreemanwhite, A Haskell Company Nov 2019 - Apr 2021FreemanWhite & Catalyst:• Identified the business plan for 2020 for the west region• Leveraged existing relationships for future projects• Contracted three projects with San Bernardino, Stanford Medical – Pharmacy, and Scripps Health • Established relationships with Sharp Medical, Scripps Health, San Bernardino, Stanford Health, UC San Francisco Medical Center & San Diego, Vail Health, Cheyenne Regional Health, Denver Health, Parkview Medical, Intermountain Health and other client prospects• Identified the business plan for 2020 for the west region• Leveraged existing relationships for future projects• Established relationships with Sharp Medical, Scripps Health, San Bernardino, Stanford, Vail Health, Cheyenne Regional Health, Denver Health, Parkview Medical, Intermountain Health and other client prospects
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Healthcare Business Development LeaderDlr Group Mar 2018 - Feb 201930 Offices, Globally, Us• Identified the Healthcare Universe for the Northeast, Central and the Southwest regions• Leveraged existing relationships for future prospects• Established relationships with Henry Ford Health, Beaumont Heath, Alleghany Health, UPMC, UC Health, SCL Health, Denver Health, Kaiser Permanente, Sanford Health, Banner Health, Honor Health, HCA Aurora Health, OSF, Spectrum Health, University of Chicago Medical Center, Baylor Scott & White Health, UT Southwestern Medical Center, Parkland Hospital and Texas Health Resources• Increased SOQs, RFQs and RFPs by 100% Nationally"I’m able to build solid relationships because I believe strongly a firm’s mission should be to elevate the human experience through design.” -
Healthcare Business Development Manager - Senior AssociateStantec Nov 2013 - Mar 2015Edmonton, Alberta, CaStantec (formerly VOA Associates Inc.) • Secured relationships with public and private healthcare institutions, including University of Chicago Medical, Loyola Medical, Presence Health, University of Colorado Health, National Jewish, Rose Medical, Sanford Health and St. Luke’s Health System• Established key relationships with A/E/C organizations• Built strategic connections in Colorado, Wyoming, Texas, South Dakota, Iowa, Wisconsin, and Illinois• Developed and maintained relationships throughout the region with architects, engineers, contractors, and end users -
Director Of DevelopmentSue Miller - Day Of Caring Nov 2010 - Dec 2013Denver, Colorado, UsResponsible for directing the Day of Caring for Breast Cancer development program establish public relations, social media marketing positioning objective and corporate giving guidelines.Scope of Work• Developed and executed Day of Caring Colorado annual fundraising plan.• Secured financial support from individuals, foundations and corporations increased 240% annually.• Developed and maintained ongoing relationships with major donors.• Overseeing organization of special events.• Developed and tracked proposals and reports for all foundation and corporate fundraising.• Work closely with all volunteers to track and secure sponsorships, create a marketing plan.• Designed processes and coordinated the monitoring and responding of social media sites in a manner that in furtherance of Day of Caring social media strategy. -
Business Development ManagerAsi Signage Formerly Asi Modulex May 2008 - Nov 2010Irving, Tx, Us• Met 70% of annual sales goal in four months, net $746,840• Provided consultative sales service to clients in healthcare, hospitality, education, government and corporate• Secured contract for the US Olympics Training Center in Colorado Springs• Grew business relations with general contractors, including AP Construction, Mortensen, GE Johnson and FCI • Managed accounts with various healthcare, educational institutes and municipalities -
District ManagerCambria Natural Quartz Surfaces Nov 2005 - May 2008Eden Prairie, Mn, UsResearched, and developed new business development/sales strategies; generated new business in Colorado, Montana, Idaho, Wyoming and Utah markets.• Researched, and developed new business development/sales strategies; generated new business in Colorado, Montana, Idaho, Wyoming and Utah markets.• Increased sales by 127% in 2006 over 2005.• Won 2006 First Place Award District Manager/Sales for the Highest Percentage Growth• Increased total dollar sales volume from $346,000.00 in 2005 to $1,402,000.00 in 2006• Increased new customers website retailers from a base of 6 to 123• Created effective presentations, specific marketing materials and trade show booths for industry team partners to increase awareness of Cambria products and services, consisting of education and product knowledge of our competition and the industry.• Established a fabrication only program (CIA) for The Denver Marble Co., sales and marketing, product training• Researched, developed and acquired new opportunities to increasing fabrication base and quality personnel through unconventional prospecting including associations related to the industry.• Recognized for recruiting the highest number attendees to Cambria University annually. -
Vp Division Manager/Business DevelopmentMotivational Systems Inc 2002 - 2005National City, Ca, Us(MSI) provides environments and resources that affect sales, design and information centers, sign programs, graphic design for residential, commercial builders and developers.•Responsible for Colorado territory; managed eight personnel, administrative, production and sales activity. Efforts resulted in doubling territory growth and profitability.•Developed and maintained significant business relationships with key builders increasing sales by 210%.•Trained and developed sales personnel on networking and closing •Penetrated the Front Range market increasing total sales dollars from $182,000.00 to $886,000.00 -
Business Development Leader / Marketing ManagerRoth Distributing Company 1997 - 2002Denver, Co, UsDistributor of High-end appliances, Sub-Zero, Wolf and Asko.•Managed business development, qualifying leads, servicing clients, product education, presentations, expanding territories, closing sales and instituted training for dealer sales force and all new builder sales reps. •Increased sales of Abbaka Custom Hoods by 76%.•Increased builder, designer and architect sales by 83% establishing a solid dealer relationship thirty-two dealers. •Created programs for clients based on needs analysis. -
Director Of MarketingStroh Ranch Development And Home Building 1994 - 1997Responsible for all marketing related activities and budget for SR Home Building and Stroh Ranch Development. • Managed and directed advertising agency on strategic and tactical advertising campaigns in various media such as newspaper, magazine, direct mail, radio, TV, PR, outdoor, Internet, and various campaigns. • In charge of sales center and model home complex from pre-construction phase through grand opening. Worked with team of interior designers on demographic profile and strategic design direction of each home, as well as and sales office layout and finishes. Responsible for SR Homes-branded customer experience, including point of sale displays, marketing collateral, as well as all project management and logistical coordination of displays, graphics, furniture installation and community signage.•Worked in-tandem with Division President, Chief Financial Officer, various Vice Presidents as well as all management and legal teams for submission to Corporate Office. • Sought after new marketing opportunities, met with media vendors and negotiated contracts. • Other responsibilities include: collaborated with Colorado Special Olympics for the annual “Building Hope” home auction and fun/run, coordinated community open houses, grand openings, realtor breakfasts, and all division-related event planning; worked cross-functionally with construction superintendents, sales counselors and management on marketing and business planning.
Regina Serna Skills
Regina Serna Education Details
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Metropolitan State University Of DenverMarketing -
Arapahoe Community CollegeInterior Design
Frequently Asked Questions about Regina Serna
What company does Regina Serna work for?
Regina Serna works for Jlg Architects
What is Regina Serna's role at the current company?
Regina Serna's current role is National Business Development Manager - Healthcare.
What is Regina Serna's email address?
Regina Serna's email address is re****@****lue.com
What is Regina Serna's direct phone number?
Regina Serna's direct phone number is +130357*****
What schools did Regina Serna attend?
Regina Serna attended Metropolitan State University Of Denver, Arapahoe Community College.
What are some of Regina Serna's interests?
Regina Serna has interest in Children, Skiing, Politics, Running, Free Time, Golf, Animal Welfare, Health.
What skills is Regina Serna known for?
Regina Serna has skills like Marketing, Social Media Marketing, Leadership, Fundraising, Marketing Strategy, Sales, Advertising, New Business Development, Public Relations, Management, Business Development, Strategic Planning.
Who are Regina Serna's colleagues?
Regina Serna's colleagues are Josh Kehrwald, Michael Mclean, Christopher Heidrich, Aia, Becxp, Cxa Be, Don Davison, Megumu Jansen, Megan (Leebens) Walz, Aia, Elliott Klinger.
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