Regina Yeo Email & Phone Number

Singapore

Embarking on my new adventure in sustainability solutions and design for businesses and brand owners. I work with a panel of sustainability experts, industrial designers and marketers to bring solutions that work for your business.

Singapore

I ran regional campaigns, manages and curate social media content, digital marketing, PR and content marketing. Key Achievement: The MCE Maths Campaign won the GOLD Standard Award for Integrated Communications at the PRCA APAC 2024.In the year 2023, i launched the maths campaign with the purpose to generate leads for our maths products in the Middle East (an Arabic webpage was published for localisation), India and SEA through both organic and paid ads. As part of the maths campaign engagement, i conceptualised the digital activities which include the Mini Maths Master Video Series (7 episodes) and Global Maths Genius Challenge hosted on an Education AI platform. The digital campaign included works on Content Localisation and Production, SEO, SEM, PPC, Social Media, Affiliate Marketing and other digital programmatic channels.

Singapore

I led the marketing and communications team that runs global campaigns, manages social media, digital marketing, PR and content marketing. I was the project lead for the company's rebranding exercise from planning to implementation, the rebrand was officially launched in March 2022. Key Achievements from the rebranding exercise1) The rebranding campaign bagged GOLD in Marketing Excellence Awards Indonesia 2022 for the Marketing Transformation Category. 2) Web visits increased by 42% with an increase of 15% new users.3) SEO implementation had helped our key product pages such as Cambridge Series to rank on page 1 of Google Search in our key regions. 4) Through our paid ads and owned media outreach, we achieved an increase of 82% in the number of enquiries and increase of 92% new subscribers.5) Media Coverage had an increase of 113.8% of global coverage 6) Initiated a CSR campaign during the rebranding exercise in partnership with World Vision International to launch a CSR initiative that embodies our new tagline and vision #TheJoyOfLearningwithMCE. The campaign engaged public to reshare posts and share what's the meaning of the joy of learning to them. Through this campaign, we donated 3140 books to the underprivileged children in the Philippines.During the peak of the pandemic, year 2021, I've also led the promotion of our Cambridge resource packages to key markets which exceeded the KPI expectation. The campaign included works such as Production, SEO, SEM, PPC, Social Media and other digital programmatic channels.

Singapore

I was the PR and social media marketing lead in the team, with a strong interest in content production and analytics. Every year, ACCA Singapore hosts several events for our members, students and partners hence event management, content marketing, advertisement, campaign management and planning were also things I did with the team. Vendor management was also part and parcel of my job.I worked closely with our global office in the UK to ensure local initiatives were well supported and aligned to our global marketing activities. You can find part of my work which I've led and produced in the media bank below.Key Social Media and Digital Campaigns: 2020: #FacesofAccountancy (IGTV videos were produced during the earlier Covid-19 restriction period)2020: Overcoming Covid-19 Together (Concept and videos were producing during lockdown)2019: Jobs of the Future SeriesGarnered close to 80 pieces of tier 1 media coverage and an average 15.3% increase of total followers across all 3 social media platforms (LinkedIn, Facebook, Instagram)

Singapore

Regional marketing for educational programs within APAC. STEM (Science, Technology, Engineering and Mathematics) Programs 1) STEM with Robotics2) STEM with Computer Science3) STEM with Entertainment Technology4) STEM Educator Training certified by Carnegie Mellon Robotics AcademyDistributor of top global institute for STEM programs by iCarnegie Global Learning, Robomatter and Zulama.Key roles:1) Events2) Digital Marketing3) Public Relations4) Creatives 5) Content Production for Sales & Marketing 6) Partnership & Sponsorship7) Managed overseas partners and a team of designers and executivesActive Markets: Singapore, Malaysia, Indonesia, Thailand, Philippines, Taiwan and South Korea.

Singapore

Boon Kee is a family business with business dealings in the area of vehicle trading and maintenance and F&B. I wore multiple hats in Boon Kee, with the majority of my time spent in business development, marketing and operations.

Provided marketing consultation to refresh the website and collaterals, and to create new digital platforms for community engagement. I was also active in field marketing, events participation, sourcing for collaboration and partnership, media relations and business development.

As a Consultant (Assistant Manager), my main role was to provide consultation to client on PR and communications strategies, business development and proposal writing. I had also led a team of associates.I handled accounts from consumer to B2B clients, strong in the Entertainment, Lifestyle, Tech and Environmental field.I had performed in various notable PR Campaigns with international brands such as NBCUniversal, AETN All Asia Networks, Great Easter Women Run, Red Bull FlugTag 2012, Hasbro Monopoly Then & Now, Scoot Longest Virtual Flight, Launch of Nikon 1, Oreo 100th Birthday, Oracle and Grundfos. I joined SPRG as an Associate and was promoted each year.

My main accounts were B2B clients in Technology (Software and Hardware), Mobile and Logistics.Clients which i've worked with were CommVault, NetIQ, Openwave, Out There Media, Kingdee, Panalpina, Progress Software, MMA, AOC, Sycamore and eBay