Celtic Counsel is a freelance consulting practice specializing in the areas of:* Agile Leadership: Vision, Strategy, Communication, Trust, Ownership, Transparency* Agile Methodologies: Scrum, Lean, LeSS, SAFe, Kanban* Product Development: Vision, Strategy, VOC, Roadmaps, Governance, PDLC, PLG* Cloud, Dev-Ops, CI/CD. Native Development, Migration, Hybrid deployments* Analytics: Data Driven Decisions, Digital Customer Personas, Data Driven OKRs, Product DashboardsWe are currently helping a client manage migrating an App and associated data migration to GCP as well as manage a backlog of foundational architectural improvements to the App; modernizing their legacy architecture and tech stack.We have recently helped 2 stealth start-ups with vision setting, market definition, customer value propositions, market definition, competitive analysis, and roadmap creation.We have also helped a client writing a book on Agile with character development, apply real world examples against agile principles and pinpoint lessons learned to educate the reader.

Recurring featured speaker at Product School, an education company providing focused learning for professionals looking to go into the field of product management. It is a great honor to be part of their vision to grow the role of Product Manager in the industry.

Focus: - New product development to global digital streaming (SVOD, AVOD, TVOD) companies. - Provide accouting, auditing, revenue forecasting, and AI/ML features to dominate new markets as an early adoptor. - Lead product team to adopt product governance, dev-ops, scalable cloud architecture, testing automation, load testing, and KPI dashboards. - Author technically comprehensive PRDs.Accomplishments:- Performed market research around financial forecasting models: TAM, SAM, SOM, value propositions- Authored API and automated ETL PRDs to ingest and manage customer unstructured transactional data- Created Product OKRs and KPI dashboards. Established monitoring environment for support team.- Developed public cloud API requirements for enterprise customers allowing them to upload data and generate reports

Focus: - Lead key projects to add customer value to our native streaming video App. - Adapt organization to rapidly adopt new streaming platforms and replacing redundant dev teams; significantly reducing human capital expenses. - Improve video quality and best UX vs competitors. - Champion data driven decisions and data visualization Automate App health monitoring and anomoly detection capability.Accomplishments:- Delivered major initiative to add cloud DVR to platform. Delivered on time with only cosmetic defects - Introduced rapid, iterative, predictable practices to dev teams which lead to on time deliveries - Partner with UX team to increase key viewing metrics and influence customer behaviours- Created OKRs / KPIs for all features with working dashboards on day 1 of release- Performed A/B testing on releases and adjusted / pivoted as needed- Perform data analysis to improve health of product, gain customer insight, and ensure business outcomes- Improved Automation testing from 20% to 80% test coverage within 12 months

Consulting firm of software leaders and disruptive teams who drive innovation, hone strategy, and improve execution; transforming clients to be successful with cloud, dev-ops, SRE, and modern cloud architectures.Focus and key objectives for major client Dish:- Work with executive verticals and PMO to transition from tactical focus to strategic; turning business objectives into clear strategies and roadmaps- Elevate team culture by building trust, encouraging healthy conflict, galvanize commitment and accountability, create common goals and alignment, focus on outcomes, not output- Improve dev team velocities by establishing architectural standards and improving business requirements- Coached SAFe and LeSS principals. Guided teams to form ARTs- Increase API quality and extensibility with goal of zero breaking changes- Improve transparency for executives on key initiatives by creating roadmaps, visualizing dependencies- Improve prioritization decisions, reduce delivery delays, improve business value- Collaborate with software and data architects to perform trade-offs, cloud and multi-cloud strategies, SREAccomplishments:- Greenfield high ambiguity IoT Wireless line of business MVP in 5 months. Working POC in 2 weeks. Exceeded executive expectations. Enhanced organic BSS/OSS platforms, AWS migration using dev-ops, CI/CD, TDD, and SRE. Created roadmaps, requirements, and milestones for 10 dev teams.- Managed 2 core BSS enterprise platforms with REST endpoints, creating one from green field and completing the other by adding other lines of business, cloud migration, KPI metrics and dashboards- Integrated both CSM and Customer facing Apps like Salesforce, Freshdesk, and Shopify- Managed 3rd party Fintech payment integrations with Recurly, AMDOCS, and CSG- Created processes that ensured high quality shovel ready work for dev teams, allowing them to focus on tactical execution. Increased velocity 20% - 40% across the organization

Focus:- Transform company's medical devices and companion IT systems to a portfolio of collaborating products model using SaaS, PaaS, and IoT architectures.- Developed customer configurable workflow system allowing customers to define SOP steps in IT system and enforce their SOP on the medical device either connected or autonomously. All artifacts of a procedure were captured electronically, associated with the Operator, and the data validated as desired.- Complete compliance with 21 CFR 11.Accomplishments:- Delivered system had quickest adoption of any other product in last 5 years, 30% YOY ASP sustained increase for 5 years. Largest competitor exited market within 3 years as they were unable to compete.- Authored MRDs and PRDs. Laid out 5 year infrastructure roadmap across product portfolio- Lead software architecture effort, technology assessments, and infrastructure trade-off studies- Performed global VOC research to key customers in US, EMEA, and Asia assessing market opportunities- Developed customer value propositions, market segmentation, and product positioning strategies- Rapidly delivered POC system using Apple IOS mobile app and Trima medical device in 1 month- Establish SAFe PI scope. Prioritized work across 8 product scrum team

Focus: - Grow global market share to a position of dominance primarily via innovation and market segment differentiation. - Hire, mentor, and lead the software team to on time delivery.- Work crossfunctionally with all departments.- Perform global VOC.- Participate in all clinical and marketing trials; defining acceptance criterian, site selection, ongoing surveilance, and final data analysis.Accomplishments:- Lead embedded software team (5 to 15 people) through 6 major and 17 minor releases- Created data science / product analytics team. Developed a system to ingest millions of procedure run data per year globally; develop DB schemas and standard queries to support business R&D, and customer support group needs. - Lead major EMEA release, one year effort, $100M in revenue. 80% market adoption within first year- Lead major global release. Only device on market able to collect both filtered RBC and PPC. Two years effort from concept to release. Added $200M in revenue, 90% market adoption within first year.- Lead major Japan release, customizing UX and protocols. One year effort from concept to release. Added $1M in revenue, grew market share 3x.- Lead Major release, complete UX redesign and protocols for Japan. Two year effort from concept to release. Grew market share 2.5x.- Team retention exceeded 90%. Over 40% of team was peer ranked as highly engaged top performers