Reginaldo De Franceschi Email & Phone Number

London, On, Ca

London, Ontario, Canada

Key responsibilities include:• Owning the content calendar, managing publications in social media, blogs, and other relevant channels • Providing strategic support for sales and client relations teams• Collab with Research department to develop strategic content • Manage a team of content and automation specialists• Develop unified content strategy to improve performance and boost marketing ROI

London, Ontario, Canada

Teaching International Business, CRM, and Marketing

London, Ontario, Canada

Responsible for implementing CRM systems and developing customer relationship marketing end-to-end strategies, including digital content, websites, LPs, targeted campaigns and more.

São Paulo, Brasil

My agency was born from the merger of 2 production companies to create advanced digital communication services, performance, branding and more, serving right from the start one of the largest companies in the world in digital security, and growing to serve complex industries, IT companies, education, and more• Creative direction, content production, and marketing strategies for our clients fall under my supervision• Responsible for driving a 20% growth per year of client base and… Show more My agency was born from the merger of 2 production companies to create advanced digital communication services, performance, branding and more, serving right from the start one of the largest companies in the world in digital security, and growing to serve complex industries, IT companies, education, and more• Creative direction, content production, and marketing strategies for our clients fall under my supervision• Responsible for driving a 20% growth per year of client base and revenue, through total quality management, neuromarketing targeting, and ABM campaigns• Official representative of the agency in events in Brazil or abroad• Directed strategic initiative that improved team productivity 62% throughout the past 3 years using AGILE management practices and training project management professionals• Talent retention above 80% with promotions to all professionals after 1 year of service• Analyzed and presented financial standings and cost effectiveness to other partners and investors Show less

Atibaia

Affiliated with the pioneer content marketing agency in Brazil, Iunbound Agency, Content Master was developed to serve specific niche markets in content creation: technology, engineering and science. Throughout its years of operation, we have served clients in Brazil, Latin America and the USA, creating highly specialized content in native language.• Creating high-level, complex content for companies in technology, engineering, sciences, and consulting• Over a dozen success cases in IT,… Show more Affiliated with the pioneer content marketing agency in Brazil, Iunbound Agency, Content Master was developed to serve specific niche markets in content creation: technology, engineering and science. Throughout its years of operation, we have served clients in Brazil, Latin America and the USA, creating highly specialized content in native language.• Creating high-level, complex content for companies in technology, engineering, sciences, and consulting• Over a dozen success cases in IT, science, manufacturing, and more• Training new copywriters and curating their content was a crucial part of my duties, as was adopting QA for constant improvement and continual evolution of out content production• Established and implemented business procedures and process improvements that increased reduced turnover below 5% and maintained client retention above 90% year-over-year Show less

Atibaia - São Paulo - Brasil

This consultancy firm was specialized on marketing, crisis management, and branding, focusing on technology, digital, retail, and professional services industries.• Yearly growth average, via personalized sales approach and direct marketing campaigns: 27%• I was responsible for managing strategy, design, content, and creative services• Implemented operational strategies and effectively built customer and employee loyalty, generating a customer retention of over 85%• Introduced… Show more This consultancy firm was specialized on marketing, crisis management, and branding, focusing on technology, digital, retail, and professional services industries.• Yearly growth average, via personalized sales approach and direct marketing campaigns: 27%• I was responsible for managing strategy, design, content, and creative services• Implemented operational strategies and effectively built customer and employee loyalty, generating a customer retention of over 85%• Introduced new methods, practices, and systems to improve our effectiveness in proposing and implementing client strategies• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems (such as Hubspot, Marketo, and MailChimp) Show less

São Paulo E Região, Brasil

Kroton (currently Cogna Education) is the largest education group in Brazil.• I taught Copywriting and Design and undergrad and grad schools• I was awarded Excellence in Teaching Award 2 years in a row at Kroton University, with approval rate over 99% in student evaluation• Developed strong organizational and communication skills through coursework and volunteer activities• Passionate about learning and committed to continual improvement

Bragança E Região, Brasil

Objetivo is one of the largest and most prestigious school systems in Brazil. I was the Director of PR for the Atibaia branch, in São Paulo.• Defined client relations, marketing plans, content, and design for marketing collateral and internal communications• Managed client base growth and communication strategies• Over 88% client satisfaction and over 280% growth during my tenure, using quality control procedures, CRM, and outstanding education services• We created a national… Show more Objetivo is one of the largest and most prestigious school systems in Brazil. I was the Director of PR for the Atibaia branch, in São Paulo.• Defined client relations, marketing plans, content, and design for marketing collateral and internal communications• Managed client base growth and communication strategies• Over 88% client satisfaction and over 280% growth during my tenure, using quality control procedures, CRM, and outstanding education services• We created a national success case as we were the first digital school in all the region• Maintained excellent relations with external stakeholders like the media, government, and NGOs• Organized successful fundraisers and events to improve community relations Show less

São Paulo E Região, Brasil

Rae,MP is a famous, award-winning agency in Brazil with over 30 years of operations.• I was responsible for developing digital marketing strategies for clients in a variety of markets• Managing, directing, and curating content and design for websites, e-mail marketing campaigns, social media, and web specials were among my key responsibilities• Website development, mobile applications, webgames development, ads, and social media management were some of our specialties•… Show more Rae,MP is a famous, award-winning agency in Brazil with over 30 years of operations.• I was responsible for developing digital marketing strategies for clients in a variety of markets• Managing, directing, and curating content and design for websites, e-mail marketing campaigns, social media, and web specials were among my key responsibilities• Website development, mobile applications, webgames development, ads, and social media management were some of our specialties• Project deployment efficiency increased by 70% and revenue increased by 22% under my management• Client retention over 90% with outstanding client feedback Show less

São Paulo E Região, Brasil

Arizona is the first and largest Digital Asset Management company in Brazil, and one of the largest production companies there.• I was directly responsible for creating design concepts for on and offline ads• Content creation for website and social media were among my key responsibilities• I was responsible for training and coordinating 2 marketing assistants, both of which were promoted within a year• My work as copywriter and designer help bring Arizona to the finals of the… Show more Arizona is the first and largest Digital Asset Management company in Brazil, and one of the largest production companies there.• I was directly responsible for creating design concepts for on and offline ads• Content creation for website and social media were among my key responsibilities• I was responsible for training and coordinating 2 marketing assistants, both of which were promoted within a year• My work as copywriter and designer help bring Arizona to the finals of the Caboré Awards, one of the most important communication awards in Brazil• Client base growth by 30% with 100% retention during my time there Show less

Alphaville, São Paulo

ePartner is a highly recognized IT services company in Brazil, having developed important systems such as the McDelivery for McDonald's Brazil.• Redesigning the brand and creating a new website was a key project for me as the head of marketing• I developed the design for the first mobile solutions created by this company, which were among the first in Brazil• Department growth around 25% under my leadership, with 10% more efficient project delivery using project management techniques

São Paulo E Região, Brasil

Marka is a small, fast-growing agency in São Paulo.• Developing ad copies for on and offline ads• Creating branding and campaign concepts for large national and international clients• High rate of client acquisition via creative RFPs: over 90%• Outstanding client retention and satisfaction level: 100% during my tenure

São Paulo E Região, Brasil

As the owner of a lottery unit, it was my responsibility to manage cash flow, train attendants, relationship with suppliers (including the Extra supermarket, where it was located), in addition to participating in training with Caixa. I was awarded top 10% in sales in my category, group B, the second largest segment by sales volume nationwide.

Pós-Graduação Lato Sensu - Especialização, Business, Management, Marketing, And Related Support Services, Gpa 4,09

Activities and Societies: Dean's Honour Roll, President's Honour Roll

Mestre, Social Sciences

Activities and Societies: GPEC - Grupo de Pesquisa de Efeitos de Comunicação Fora os estudos em sala, me envolvi com projetos de produção.

Bacharel Em Comunicação, Communication And Media Studies

Activities and Societies: GPEC - Grupo de Pesquisa de Efeitos de Comunicação

Education record

Activities and Societies: Soccer team (Mattews Hall Team)