Hello, I'm Régis Lemmens, a professor and sales strategy consultant. I teach Sales and Marketing at Antwerp Management School (BE), Solvay Business School (BE), Tias Business School (NL), and Cranfield University (UK).My passion is changing the way we approach sales. I believe in co-creating value with customers, a concept I've explored since 2009. It led to my book 'From Selling to Co-Creating,' a Tedx talk 'Sales 2020,' and a feature in Harvard Business Review.Outside of teaching and consulting, I mentor startups in Belgium with organisations like Hub.Brussels and Start.ab. I've also authored books on sales strategy.My education includes a Master's in Science from Southbank University (UK), an MBA from Surrey University (UK), and a PhD in Sales from Robert Gordon University (UK).Let's connect and explore new ideas in Sales and Marketing! Reach me on:Linkedin Messageemail: regis.lemmens@salescubes.commobile: +32474475447