Reg Krake Email & Phone Number

Vancouver, British Columbia, Canada

I am proud to lead the ARC Foundation, whose Vision is for a world where children and youth live authentic lives, regardless of their sexual orientation or gender identity. Our Mission is to build Awareness, Respect and Capacity to help serve the Vision. Using systemic collaboration with education and community partners, we launched and run SOGI 1 2 3, an initiative that helps educators make schools inclusive and safe for students of all sexual orientations and gender identities (SOGI) through provincial alignment, educator networks and accessible resources. Firmly established in all 60 of BC's school districts, several in Alberta and growing beyond, SOGI 1 2 3 seeks to 1) help develop policies and procedures to support educators and students; 2) create positive, safe and inclusive environments for young people; and 3) provide teaching resources for educators and parents -- see our SOGI-specific site: https://www.sogieducation.org

Vancouver, Bc

Built strategic vision and plan for driving customer and client satisfaction and value, and led the execution of the plan throughout the organization. Focused on building strong cross-functional relationships while measuring performance and developing processes and efficiencies that drove continuous improvement in the overall customer experience. Proud to have been part of the #1 airport in North America for a record 11 years in a row (Skytrax World Airport Awards), through to my departure in 2020.

Vancouver, Bc

Built British Columbia brand and knowledge of the product and experiences in key overseas markets, working with trade, media and other marketing and travel/tourism partners, including direct to consumer, to generate awareness, interest, demand and, ultimately, visits to and throughout BC.

Provided consulting and contract support to a variety of clients, from website strategy and key messaging to press releases to survey research and design considerations. Delivered on-time on-budget while building strong relationships and demonstrating flexibility and tailor-made service to clients.

Reporting to the CEO, directed, lead and managed 4 key corporate Marketing Teams, supporting marketing teams at Intrawest's Resorts and properties: Customer Relationship Marketing (CRM), eBusiness, Market Research and Creative Services.RESPONSIBILITIES & ACHIEVEMENTS- Identified as a “future leader” by Intrawest; promoted 4 times to hold 5 positions over 7 years.- Built strong interdepartmental collaboration with corporate departments and Resort/BU marketing leaders to develop and manage customer and business strategies including, e.g., Customer Contact Strategy, Net Promoter Scores and Customer Experience metrics. - Consistently managed OpEx budget via cost reductions, savings, and efficiencies, to maximize ROI, while maintaining team strength and focus. - Led or contributed to multiple operational efficiency initiatives to improve and rationalize resources, processes and templates, saving hundreds of hours annually.- Effectively led and managed a high-performing team through significant business change and reductions in force. - Created and sustained a highly productive culture of excellence and fun by leading, motivating, mentoring, and learning from a high-performance team.

RESPONSIBILITIES & ACHIEVEMENTS in this and previous roles at Intrawest: - Developed CRM strategic plan and oversaw operational execution of 10 resorts’ direct marketing programs, as well as led strategic development of several cross-network initiatives. - Consistently delivered $ millions in annual incremental contribution from CRM initiatives, including repeatedly exceeding aggressive direct response revenue targets. - Drove business and capital requirements for IT customer data management team and tools. - Drove adoption of DRM best practices by constantly testing campaigns to measure and evaluate results, and then applying key learnings to continuously improve programs.

RESPONSIBILITIES & ACHIEVEMENTS- Co-developed and -authored Customer Experience Management (CEM) paradigm and road map tool. - Managed and implemented strategic and tactical objectives with direct mail programs for B2C, B2B and not-for-profit clients. Promoted 3 times in 3½ years, recognizing solid track record of on-time, on-budget program delivery, high quality/quantity output, and client servicing skills. - Awarded national RSVP merit distinction for DRM within an Integrated Program.

Vancouver, British Columbia, Canada

Taught secondary French, Social Studies and Math, and grades 6 and 7 French Immersion elementary. Co-chaired year-long school accreditation process to successful completion. Coached Volleyball and Basketball. Led workshops for educators in multiple locations in BC on FSL (French as a Second Language) to provide creative and engaging approaches to language education.

8 Week Intensive: "Raising The Right Revenue", Fundraising Strategy, Tools & Tactics, Certificate Of Completion

Collaborative weekly 3-hour intensive workshop series across 8 weeks with non-profit Executive Directors and Directors of Fund.

Executive Leadership Program (Elp) -- Candidate, Leadership, Strategy And Management, Certificate Of Completion

A highly personalized leadership development program to engender the skills and aptitudes to help one evolve into a more effective.

Managing Strategic Change; Establishing Momentum; Sustaining Momentum

B.Ed., Education

B.A., History, French, Political Science

Activities and Societies: Student Leader program volunteer 1986 - 1991; SFU Men's Club Volleyball Team SFU's candidate for BC Rhodes.