Big 6 & Independent Agencies

Achievements: • MARKies 2020 Most Effective Use of Digital: Bronze• MARKies 2020 Most Effective Use of Programmatic Marketing: BronzeResponsibilities: (Hybrid role with 2 primary focus)1) End-to-end account and campaign management for Singtel International Group (Dash, VIA, Direct Carrier Billing, PVP eSports), LASALLE and The Arts House.• Developed overarching digital media strategies for campaigns and oversaw cross-channel implementation, execution and… Show more Achievements: • MARKies 2020 Most Effective Use of Digital: Bronze• MARKies 2020 Most Effective Use of Programmatic Marketing: BronzeResponsibilities: (Hybrid role with 2 primary focus)1) End-to-end account and campaign management for Singtel International Group (Dash, VIA, Direct Carrier Billing, PVP eSports), LASALLE and The Arts House.• Developed overarching digital media strategies for campaigns and oversaw cross-channel implementation, execution and optimizations to achieve key business objectives. • Active engagement with clients on new products and performance evaluation based on existing digital media mix. • Streamlined planning, billing and reporting workflow to improve process efficiencies. • Drove adoption of better performance tracking and analysis by ensuring that end to end tracking was in place to successfully launch, track and optimize acquisition campaigns. 2) Programmatic account manager for key agency partners• Educated clients on platform best practices, troubleshoot technical campaign delivery issues and provided training for self service clients. • Advocated for new product features and generated data and analytics reports to better inform media planning strategies and audience profiling. • Mentored and trained new comers in digital foundations, media planning as well as operational excellence. Led and oversaw 2 executives. • Pitched and won a new account and spearheaded the onboarding process. • Sat on Amobee's marketing taskforce to plan and execute creative client engagement activities and charted out APAC's market comms priorities. • Heavily involved in the operations taskforce to streamline operational processes to drive greater reporting efficiencies for the team. Show less

Achievements: • MEA 2019 Excellence in Performance Marketing: Gold• SMA 2019 Best Insights Driven Campaign: Winner • Mob-Ex Awards 2019 Best Use of Social Media: Bronze • MEA 2019 Excellence in Digital Marketing: FinalistResponsibilities: • Key digital strategist and operational specialist for prominent Singtel brand, product launches and always on campaigns (e.g. GOMO, Mobile, Fibre) • Handled 6 figures of digital advertising budgets quarterly and overachieved… Show more Achievements: • MEA 2019 Excellence in Performance Marketing: Gold• SMA 2019 Best Insights Driven Campaign: Winner • Mob-Ex Awards 2019 Best Use of Social Media: Bronze • MEA 2019 Excellence in Digital Marketing: FinalistResponsibilities: • Key digital strategist and operational specialist for prominent Singtel brand, product launches and always on campaigns (e.g. GOMO, Mobile, Fibre) • Handled 6 figures of digital advertising budgets quarterly and overachieved on planned targets by 80% through relentless optimizations across channels • Prepared strategy decks to pitch in digital plan and ideas for new launches • Established best practices internally and played a key role in bringing up the quality of work delivered • Liaised and experimented with digital media vendors to test in-beta media formats • Derived actionable insights and digital consumption trends via Amobee’s Brand Intelligence platform • Facilitated the adoption of Datorama reporting within the team and served as the primary point of contact for basic troubleshooting Show less

Achievements: • Amobee’s IMMA BE Recognition Award (Awarded to employees who have gone above and beyond)Responsibilities: • Cross channel digital media planning, campaign execution and optimizations across programmatic display, social, video and search• Key planner and operational executive for Singtel’s acquisition launches, brand, B2B and always on performance campaigns• Adept in end-to-end campaign management to deliver on clearly defined KPIs & objectives; from media… Show more Achievements: • Amobee’s IMMA BE Recognition Award (Awarded to employees who have gone above and beyond)Responsibilities: • Cross channel digital media planning, campaign execution and optimizations across programmatic display, social, video and search• Key planner and operational executive for Singtel’s acquisition launches, brand, B2B and always on performance campaigns• Adept in end-to-end campaign management to deliver on clearly defined KPIs & objectives; from media planning, pixel implementation, campaign set up and optimizations across DSPs to campaign analytics and reporting• Developed and coordinated strategic partnerships with media vendors to activate digitally focused campaigns• Served in Amobee’s culture committee to plan and execute exciting company wide events • Experience in DV360, CM360, SA360, Amobee Marketing Platform, Facebook Ads Manager, Google Adwords, Yahoo Gemini, Google Tag Manager, LinkedIn Ads Manager, Amobee Brand Intelligence, Datorama and Appsflyer Show less

• Executed 3M’s brand health survey and market research projects• Conceptualized and administered creative corporate branding projects for outreach programs and social media engagement• Participated in employee brand engagement projects • Assisted in the communications and PR of 3M Singapore 50th Anniversary and 3M's CSR programs• Provided strategic planning support• Consolidated and analyzed complex data