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In addition to teaching, I have been concentrating on consulting in content strategy for the web, particularly infographics and IMCC planning.My professional blog is at http://techno-travels.blogspot.com. This blog is about NEW TECHNOLOGY and its place in society. I try to focus on describing technology for people who are not experienced with technology or new to the information. Most recently, I have devoted my blog to AI (Artificial Intelligence).Specialties: I have pursued consultancies over the past ten years and I have noticed that clients need more advice about moving their "tacit knowledge" to their marketing mix for the advantage of their customers. This led my focus to change from information architecture to "content strategy." I have found that it's usually this "unsaid information" that can be critical toward success — this makes the difference. I get to that information through my interview process and bring it to the light of day!
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Marketing And Communication ConsultantGriffgraff, Llc Oct 1998 - PresentMassachusetts, United StatesWork with clients on content strategy, content writing and infographic issues.
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Visiting Professor, Marketing And Business ManagementWestfield State University Jan 2019 - PresentI work in the Marketing and Business Management Department, teaching students to perform miracles using state-of-the-art marketing strategies and tactics. After graduating with this degree, students can apply their knowledge to interactive marketing communication campaigns, branding, and business analysis skills. -
Professor Of Digital MarketingWestfield State University Jan 2014 - Jan 2019Westfield, Massachusetts
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Visiting ProfessorBay Path University Sep 2014 - Aug 2016Longmeadow, MassachusettsI am a visiting professor in the Communications and Information Management Master's program. Additionally, I am the adviser to the international students in the Graduate Department. I am also developing a new master's degree major in Emerging Technologies while studying a Doctorate in the same subject area. -
Visting ProfessorEmerson College Jan 2014 - 2015Department Of CommunicationsTeaching a course that provides an introduction to basic concepts, theories, and principles of oral communication as applied to speaking situations. The course is designed to help you develop competence in oral communication through performance and critical analysis in a variety of speaking formats. Audience analysis, content discovery, communication strategies, arrangement of ideas, use of evidence and reasoning to support claims, language and style, voice, and other delivery skills and ethical communication. -
Sub-Department Chair, Contemporary CommunicationsThe New England Institute Of Art Jul 2010 - Sep 2012Brookline, Ma. 02445Responsible for the creation, management and maintenance of Contemporary Communications Sub-department ensuring that the course offering gives an understanding of business acumen for email, public speaking and creating professional presentations and personal branding through social media. Additional lessons involve social media and its importance in supporting blogging in a coordinated brand promotion.
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Web Development And Interactive Media Full-Time Faculty MemberThe New England Institute Of Art Jan 1999 - Jul 2010Instructed classes at the New Institute of Art (NEiA) and developed curriculum for numerous college-level courses in subjects including multimedia production, e-commerce and marketing communication, general computer skills, information architecture and issues in mass communication.Served as mentor/advisor to college students throughout their matriculation of a four-year bachelor’s program.
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Senior Communication AnalystSyndicated Technologies Aug 1998 - Dec 1999Served as Project Manager for various multimedia and website development projects; managing communication with clients, designers and programmers through schedule coordination and budget maintenance. Wrote functional specifications, assisted with the design of the user interface, created and implemented information architecture strategies, as well as promotional website planning.
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Project LeaderBlue Cross And Blue Shield Of Massachusetts Aug 1995 - Feb 1998Developed an innovative co-branding contest and opportunity between the Hallmark © Corporation and BCBSMA, whereby holiday greetings cards were mass-produced and distributed to clients and the general public.Continued to scope out information technology needs for health care subscribers through the responsibilities of content developer for the award-winning team that built The Health Navigator Kiosk, ™ the first ATM-like, portable health care kiosk in the United States. Developed communications and planning for the launch of BlueTrack ©, an automated, self-reporting system that notifies physicians throughout Massachusetts about patients' allergies to medicines and other substances. Created training modules for general public and physicians’ offices about this new technology.
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Promotional Project Leader/ManagerBlue Cross And Blue Shield Of Massachusetts Sep 1992 - Aug 1995Determined information technology needs of over 1.8 million health care subscribers. Member of a team that developed the award-winning Health Navigator Kiosk, ™ the first ATM-like, portable health care kiosk in the United States. Created training modules to inform employees and public about this new technology.Created training modules to inform employees and public about new technology with proven marketing communication development through award-winning marketing communication ( see portfolio).
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StudentBoston University 1980 - 1983I studied Project Management for Non-profit Organizations and received my Master of Science in Public Communication.
Rob Griffin Skills
Rob Griffin Education Details
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Public Communication
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Psychology -
HchsCollege/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Rob Griffin
What company does Rob Griffin work for?
Rob Griffin works for Westfield State University
What is Rob Griffin's role at the current company?
Rob Griffin's current role is Professor of Digital Marketing.
What is Rob Griffin's email address?
Rob Griffin's email address is rg****@****aii.edu
What is Rob Griffin's direct phone number?
Rob Griffin's direct phone number is +141337*****
What schools did Rob Griffin attend?
Rob Griffin attended Boston University, Brandeis University, Hchs.
What are some of Rob Griffin's interests?
Rob Griffin has interest in Inline Skating And Skiing, Education, Reading, Photography, Hiking, Animal Welfare, Arts And Culture, Health.
What skills is Rob Griffin known for?
Rob Griffin has skills like Information Architecture, Blogging, Web Design, Social Media, Marketing Communications, Public Speaking, Content Strategy, Adobe Creative Suite, Microsoft Office, Higher Education, Multimedia, Web Development.
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Rob Griffin
Burlington, Ma3trakus.com, trakus.com, alumni.tufts.edu -
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Rob Griffin
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Rob Griffin
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Rob Griffin
United States4gmail.com, us.mediacontacts.com, intentsify.io, havasmedia.com5 +161778XXXXX
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