• Serves as subject matter expert in the region, and primary point of contact for the sales organization’s global policies, programs, and practices while working with peers in Performance Services, Account Deployment, Data Governance & Reporting, Sales Analytics, Sales Solutions & Support, and IT to synthesize optimization opportunities.• Drives continuous improvement by creating and optimizing stakeholder analysis dashboards in support of sales leadership and segment champion teams.• Spearheads all aspects of account deployment as well as revenue goal setting to promote the success of the Europe, Middle East & Africa sales team.• Develops strategic road maps in conjunction with the Continent Vice President; provides project management and support designed to drive efficiencies and results for the organization.• Adapts change management deliverables and influences to implement plans that minimize employee resistance and maximize engagement to drive faster adoption, and ensure consistent market implementation.

- Handled all aspects of revenue and incentive planning, budgeting, and forecasting for travel agency partnerships in support of Lufthansa, Austrian, and Swiss International Airlines. - Facilitated and organized the company’s transition into a new airline distribution landscape through impactful tactical actions focused on influential German travel agents.- Improved operations by establishing a new agency contracting system focused on outsourcing processes to a competence center in Dubai. - Generated €200K+ in annual cost savings by innovating and integrating a streamlined reporting process.

Reporting to the Head of Global Online Sales, I was the extended arm of the central direct sales organization in Frankfurt. My tasks and achievements were:- Maintained responsibility for expanding and improving online and mobile sales spanning 24 countries while providing functional leadership to 10 regional managers.- Leveraged strong knowledge of social media, SEM/SEO, affiliate marketing, and re-marketing/re-targeting to execute B2C marketing strategies and promote sales growth.- Charted the successful development of an impactful B2B loyalty/incentive strategy.- Oversaw, coordinated, and optimized all aspects of revenue and channel costs.- Earned recognition for increasing the online sales portfolio by 400% from 2009 to 2013 through innovative marketing concepts, an improved customer database, and implementing local payment and language solutions on regional websites as well as for delivering exceptional leadership, resulting in a promotion to the company’s head office.

- Capitalized on key opportunities and mitigated risks while analyzing and monitoring the performance of market, airline group, and joint ventures.- Entrusted with overseeing the marketing intelligence toolbox focused on working with various customer data scanners to generate sales leads.- Achieved €2M in additional annual revenue through strategic business intelligence insights.- Provided dynamic leadership to a six-person team in spearheading the internal skills management project focused on increasing organizational productivity. - Pioneered the development and deployment of a market share analysis tool and defined guidelines for customer database management.- Planned and organized structural, promotional, corporate, and ad-hoc pricing for the Gulf Region and Pakistan.

Boosted business reach and engagement by coordinating and leading diverse marketing activities, including emarketing, B2C communication, and the customer loyalty program.