• Led and coached a team to manage/grow a portfolio of national brands of over $40M in annual revenue• Exceeded retention goals each quarter in 2019 (only team to do so) due to steadfast client relationships and strategic revenue growth by introducing solutions based on past performance and industry expertise• Developed and presented on multimedia marketing strategies that often require collaboration with various business partners, to provide a tailored approach in achieving the client’s needs

• Created and led an organization of Marketing Experts to support all digital campaigns across all USA Today Network clients• Designed and executed the client experience from point-of-sale to service fulfillment

• Managed digital marketing & strategy teams to ensure all client objectives are consistently met• Developed & executed multi-channel marketing strategies to meet client objectives and deliver overall positive ROI• Conducted controlled A/B testing for landing pages, display/text ads and campaign strategy to optimize results• Assisted with business development workflows to continue to grow the agency with qualified clients

• Increased client website’s acquisition rate by 25.4% in 6 months, resulting in the most successful month in 3 years• Optimized user experience and platform interface of a Fortune 25 client’s application, yielding a 5x increase in traffic engagement and 3x increase in conversion rate• Developed & executed omni-channel marketing strategies to consistently meet client KPIs and generate positive ROI• Conducted controlled A/B testing for landing pages, display/text ads and campaign strategy to deliver optimal marketing results• Collaborated with all disciplines (design, copy, public relations, development) to deliver integrated solutions to clients• Assisted with business development processes to continue to grow the agency with qualified clients and expectations

• Managed all digital marketing for ReachLocal’s largest clients, equaling over $12M in annual revenue• Ran a results-driven PPC campaign for ReachLocal to generate inbound leads; reported results to C-level leadership• Analyzed performance of marketing campaigns (pay-per-click, display advertising, organic, etc.) and communicated results and recommendations to client; forecasted future results based on industry trends and past performance• Provided recommendations for offline marketing based on trends, industry insights, and digital marketing strategies• Collaborated with and reported to key personnel to ensure KPIs are being met and expected ROI is achieved• Assisted Regional Sales Managers and Account Executives to acquire new business

• Managed a team of SEM Analysts responsible for the overall performance of campaigns that fall within their geographic region for over 3600 clients• Reviewed "at-risk" client accounts to rebuild the relationship and improve campaign performance as necessary• Assisted with and developed new processes and work flows for the department, including product updates• Communicated with various departments within the company to ensure service level objectives are met• Conducted employee reviews to ensure employee development and team performance• Interviewed and trained new employees on company products and processes

• Analyzed and monitored digital campaign performance for over 500 clients, equaling over $800k in monthly revenue• Created reports to troubleshoot issues and gauge performance of campaigns based on key metrics• Identified, tested and executed industry best practices to optimize campaign performance and client’s brand positioning• Conducted client meetings to ensure comprehension of campaign reporting, performance and current ROI• Collaborated with sales teams and ad agencies in creating presentations for potential clients

• Created cash flow and revenue models for 12 energy production companies expanding their enterprise throughout 20 Chinese provinces• Drafted investment proposals for private equity clients and venture capital firms, discussing company valuations and rates of return• Analyzed company financials for debt versus revenue ratios and compiled reports outlining financial strategy for Chinese market entry• Advised international clients on navigating legal processes and policy restrictions in order to establish business in China• Connected over 30 Chinese government organizations to investment opportunities in emerging energy markets• Drafted internal memos to seek approval for client engagements and business processes

• Managed company finances, accounts receivable, clients’ sales portfolios and operational expenses• Created a sales strategy to increase annual sales by 9% by diversifying product types and creating an online store to cater to a broader clientele • Managed all purchasing and vendor/client transactions and relations and send bi-weekly inventory catalogs to clients• Created reports for company cash flows, debt, and inventory, and converted company to a QuickBooks database

• Managed an independent portfolio of 31 clients and generated $32,000 in sales (top 3% of 300 Account Executives)• Developed and implemented marketing strategies for small businesses and corporations throughout the North Texas market• Hired a team to coordinate the distribution of 64,000 advertisement products to the North Texas community