Rehan Saleem Email & Phone Number

Lahore, Pk

Pakistan

Lahore, Punjab, Pakistan

Multan, Pakistan

Multan, Punjab, Pakistan

• Looked after Two zones (Multan and Sahiwal). • Implemented & monitor the field activation works, including sampling/ trials, direct marketing, direct sales, road show and all forms of activation. • Managed Colgate’s Corporate BA program and develop plans for optimization of this project. • Handled and coordinate with vendors. • Ensured the implementation of all SOPs and plans are synergized.• Conducted weekly market visits and monthly reporting and analysis of in-store activation. • Managed service agreements related to on ground activation. • Developed strategy for the in-store and on ground brand activation elements that will bring the brand to life for the greatest possible impact. • Ensured proper in-store project planning completely from hiring, grooming, training to execution of all Colgate Palmolive brands.• Successfully conceived and led 65 brand activation campaigns to raise brand image and increase retail sales volume. • Coordinated with cross functional teams to ensure the delivery of activation goals and ensure adherence to execution timelines.• Hired and trained the human resource for retail malls, society and campus activation drives. • Conducted comprehensive post activation analysis of campaigns to get actionable insights from data and suggested measures for process improvement. • Ensured proper utilization of BTL stock, props and POSM through frequent audits and reviewed the performance of BTL agencies after each campaign. • Executed, led & monitored the brand activation campaigns to build brand image. • Coordinated with cross functional teams to ensure the delivery of activation goals.• Prepared brand wise journey cycles and ensuring adherence to execution timelines. • Carrying out project post activation analysis & suggest corrective measures for future campaigns. • Designing strategies for process improvement. • Monitoring and reviewing vendor/agencies' performance from time to time.

Multan

• Handled accounts of some of the most premium FMCG Companies.• Handled the account of Coca Cola Beverages Pakistan Limited, Nestle Pakistan, and Tapal Tea Pakistan.• Provided clients with unique creative, ideas, from original concept to finished production.• In Coca Cola, looked Modern Trade from survey to execution with customer satisfaction and sales/marketing team satisfaction.• In Coca Cola, looked after Traditional Trade (Golden Stores) Activation/Execution.• In Coca Cola, looked after On-premise Activation/Execution.• Activated/Executed of Modern Trade outlets (Multan Territory).• Activated/Executed of On Premise outlets (Multan Territory).• In Tapal Tea, looked after GT (General Trade) Stores Activation/Execution.

Multan, Punjab, Pakistan

• Worked and Managed the Right Execution Daily (RED) project.• Converted /Executed of all Canteens at Bahauddin Zakariya University Multan. • Plan to enhance the score of the Right Execution Daily (RED) project and successfully executed the plan with effective results.• Data cleansing, updating and validated on a regular basis so to analyze SFE KPI’s.• Activated/Executed of Modern Trade outlets (Multan Territory).• Activated/Executed of On-Premise outlets (Multan Territory).• Market visited to verify the third-party audit.• Coordinated with the sales team and getting follow up on the running Projects.• Handled the Warehouse, according to SOPs and prepare a current inventory report w.r.t SAP vs physical status.• Executed the market for visits by POSM and other Materials.• Event Management i.e. Rani Float Launch, 100 years of Contour Celebration etc. to name a few.

Y Block, Shah Rukne Alam

Head Office Batapur, Lahore

Master Of Science - Ms Business Administration, Business Administration, Management And Operations

Bachelor'S Degree, Business/Commerce, General

D.Com, Business/Commerce, General

Matric, Physics