As a Team Lead of more than twenty creative and marketing professionals at the Largest Satellite TV Network of Pakistan (ARY Digital, ARY News, ARY Musik, ARY Zauq, ARY Zindagi, ARY QTV, HBO, Nickelodeon and ARY Films), job responsibilities include;• To Supervise Network’s communications, new media and PR team to define a promotion plan and communication strategy.• To develop, socialize and implement the annual marketing plan/calendar.• Planning, Integrating & Managing devised budgets and 360˚ communication strategies.• Managing brand image and persona for the diversified brand portfolio of ARY Digital, ARY Zindagi and ARY Film Festival through ATL and BTL activities.• Brand Guardianship and Marketing Management of Karachi Kings (The official team of Karachi in HBL Pakistan Super League).• Digital Asset Management of Karachi Kings and the network channels of ARY Digital Network. • To ensure and monitor the media value performance of sponsors and partners of Karachi Kings across different media platforms during the league.• Assisting sales function with different communications media and advertising material to effectively represent the company’s products and services to customers and prospects.• To oversee the layout and design of all marketing communications including broadcast campaign, print/OOH campaign, digital advertising and sales kits. • Development & management of channels’ content, on-screen packaging, on-screen promotions, special campaigns and feedback mechanism.• Creating new brand integration and association opportunities for the content.• Monitoring channel ratings as a KPI and devise strategies in response to the competition.

Courses: Advertising Research, Media Research, Media Planning, Campaign Strategy and Brand Management. Program: Masters of Advertising & BSMS

Courses: Copy writing, Media Management, Integrated Marketing Communications, Elements of Advertising, Advertising Strategies and Brand Management. Program: BS in Communication & Media Sciences

A Film Festival of international repute, going to be organized in Karachi, Pakistan. Accepting entries for Short Films, Feature Films, Documentary (Short Film) & Documentary (Feature Film).

Providing following advertising services to a diversified client portfolio, which includes McDonald’s, Always, PIA, PSO, Pfizer Pakistan, MCB, Silk Bank, Qarshi, Bayer Pakistan, IGLOO and Servis Tyres;• Formulating corporate communication strategies for the 360 degree activation of the brands through print, digital, OOH and other ambient mediums of advertising.• Responsible for the conception and realization of the Big Idea and the related artworks.• Responsible for integrated marketing communications of Qarshi Industries (Pvt.) Limited in GCC countries.• Creative Writing and Creative Direction for the visualization and execution of the campaigns.• To perform Market Research for the client in order to devise concrete strategies.• To work in close association with the brand team of the client for better management of brand’s image and persona.

• Used to assist AVP Marketing in development and execution of annual marketing plans and budgets.• To work in close association with the sales team and providing them the required support.• Paid and Barter Media Reconciliation. • Remained solely responsible for Media Planning of the entire network.• Dealing with media and advertising agencies to manage all PR activities.Special Assignments• DSNG Vehicle branding for ARY News.• Creative Writing for Print and Promotion Creative Departments of the entire network.• To work as a Line Producer for production of IDs and Promos by the Marketing department of ARY Digital.

Client Service Department

Consumer Financing Department