Ed Hansen, M.B.A. Email & Phone Number

Beaverton, OR, US

Own marketing communications strategies, tactics, and execution for multiple product lines and market verticals. Plan the launch of new hardware and software products and new feature releases. Manage the cross-functional execution of plans, including collaborating with an in-house team of creatives in content creation and technical marketing experts in.

Santa Clara, California, US

• Led the development of personas, positioning, messaging, and communication strategies and assets for the Intel Unite® in-room collaboration solution and emerging software-as-a-service (SaaS) products, targeting IT.
• Championed successful effort to move most agency functions in-house, allowing for greater messaging agility and the creation of agency-quality marketing and sales enablement assets at a fraction of the cost of.
• Worked with Legal, Brand & Trademark, and other key functions across Intel to create an Authorized Reseller certificate, a trust-building tool deemed vital for sales success in APJ by in-country field sales reps
• Collaborated with Intel technical sales specialists to develop a 3-hour interactive training curriculum for the Intel Unite® in-room collaboration software aimed at solution partners that covered marketing, sales, and.
• Created an advertising campaign in-house aimed at channel partners that generated ad engagement rates above 31%, consistently outperforming publication averages

Wilsonville, Oregon, US

• Identified positioning, developed messaging, and managed all aspects of marketing and public relations for a leading manufacturer of installed sound solutions and microphones for professional musicians | Collaborated.
• Led the development and execution of marketing communications and media relations strategies for the successful launch of the M65 desktop microphone and the Dante® | AES67 integrated microphone system
• Successfully pitched and led the development of a job story published in a major trade publication that reached over 20,000 system integrators, AV decision makers, and audio consultants
• Created a GDPR compliant newsletter program that performed at 3X the industry average across multiple KPIs

Lake Oswego, OR, US

• Led the development and execution of global communication strategies and select product development projects for the leading innovator in aviation headsets | Defined value propositions and developed messaging for.
• Led the development and launch of a one-of-a-kind flight bag designed for younger business and recreational pilots
• Spearheaded marketing communications strategies for the launch of the Zulu 3 headset, helping boost sales beyond plan while decreasing marketing expenses by 13%
• Executed a campaign to drive positive Amazon reviews for the new Zulu 3 headset, increasing reviews by 235% while maintaining an average rating of 4.5

Lake Oswego, OR, US

• Spearheaded global marketing communications initiatives across product categories | Planned and executed global advertising and promotional strategies | Developed and deployed marketing research | Was creative.
• Created communication strategies and content that preserved brand authority and corporate reputation during the high-profile launch, recall, and successful re-launch of the Zulu PFX aviation headset
• Initiated data-driven marketing by developing, deploying, and analyzing ongoing post-purchase surveys to assess pre-purchase influences, post-purchase satisfaction, and advocacy behaviors

• Led product development and communication initiatives for the manufacturer of cash handling and counterfeit detection devices | Researched new product concepts and converted feedback into product and packaging.
• Oversaw the development of the Instacheck counterfeit detector, conducting market research, developing and testing UI prototypes, and working with engineers to develop and launch a new product category now available at.
• Developed UI mapping tool to guide engineers in China through complex if-then scenarios
• Created the company’s tagline, still in use today

• Led marketing communications, media relations, sales enablement, and selected product development projects for a leader in the outdoor power equipment industry, in preparation for the global launch of major new brands.
• Created marketing communication strategies and assets that laid the foundation for the successful launch of PowerSharp®, a first of its kind on-the-saw sharpening system now available at major OPE retailers

• Managed North American marketing communications and media relations programs and ensured worldwide alignment with branding objectives for a global manufacturer of light construction equipment | Planned and implemented.
• Revitalized the ICS brand by completing a brand identity makeover and supporting multiple product launches through a web redesign and creation of advertising, product literature, major trade show exhibits, and two.
• 2008 Product Guide won the Association of Equipment Manufacturers award for product literature and was judged by independent sales representatives to be the best ICS catalog to date

• Supported the national launch of an innovative SaaS training product for the senior care industry by developing and executing multi-channel sales and marketing strategies, targeting executives of major companies | Led.
• Created a brand identity that set the bar for other corporate products

I have been privileged to have been selected to serve on a number of nonprofit boards of directors and to work with tribal, state, county, and city representatives on a variety of key projects.Yamhill Valley Visitors Association: ChairWorked to establish stable funding for the newly formed tourism marketing association, helped conduct research and.

Mba, Business, Marketing

B.S., Psychology