Rehman Muhammad Email and Phone Number

• Establish hotel pricing levels in all segments. • Responsible for the daily room inventory management process and daily pricing process.• Monitor competitor rates, positioning, strategies and data; maintain understanding of the dynamics of the local market and demand generators and present appropriate action plans to management. • Understand the macro and micro-economic variables affecting supply and demand in the local marketplace, and use this knowledge to create accurate operational and financial room revenue forecasts. • Perform unconstrained demand analysis to determine optimal business mix. • Responsible for all short and long term forecasts including Weekly Forecasts, 30 60 90 Forecasts, In the month forecasts, and Full year forecasts. • Responsible for the maintenance of software programs which contribute to the management of rooms revenue, including the CRS, RMS, PMS and Sales system. • Monitor RevPAR index on STR report and provide critical analysis of performance on weekly and monthly basis. • Prepare annual Rooms revenue budget. • Chair weekly Revenue Strategy meetings in order to formulate and disseminate strategies and tactics. • Ensure all distribution channels have correct content and pricing. • Develop and maintain a close relationship with the market manager of Third Party Intermediaries to maximize the opportunities with these channels. • Establish and communicate sales strategy for day, week, month and rolling 12 months. • Analyze prior night successes: Did the hotel sell out? Were the right decisions made for overselling? Address the opportunities in Hotel Business Review meeting. • Run a group rooms control log (GRC) as well as pick up report from Property Management System (PMS) for 90 days. Verify pick up to actual block, cut off date, and whether or not you should extend, etc. • Update the Daily Market Segment Analysis. Ensure accuracy from the daily Flash Report. Review actual performance versus Potential performance.