Brandon Reich Email & Phone Number

Louisville, Ky, Us

Leading growth initiatives for a provider of video surveillance, security, access control, and data solutions, with a focus on cloud-native and AI-enabled technologies. Spearheading strategy for sales, marketing, and solution development, while managing comprehensive P&L responsibilities. Driving transformative growth through innovative go-to-market strategies and operational improvements.- Achieved 150% revenue growth focusing go-to-market strategies and expanding recurring revenue- Implemented demand generation framework, enhancing sales effectiveness and brand visibility- Launched Multifamily Smart Home solution, driving +50% revenue forecast and 5x recurring revenue- Increased profitability through targeted margin improvements and enhanced financial controls

Louisville, Ky, Us

Marketing and growth strategy services for access control, video surveillance and enterprise technology clients. Specialize in growth strategy, solution development, product marketing, demand generation, and sales. Established SecureBI as a trusted partner for technology startups and investment firms navigating complex market environments.- Guided AI startups in access control and video surveillance, accelerating market penetration- Tripled revenue for law enforcement training org by transforming service delivery and marketing- Advised on M&A initiatives for corporate, private equity, and investment banking clients, contributing to successful deals ranging from $9M to $130M

Fresno, California, Us

Product marketing, product management and strategy leader for video surveillance solutions, with a strong focus on SaaS and AI-integrated technologies. Played a pivotal role in shaping Pelco’s strategic direction, which contributed to its successful acquisition.- Developed comprehensive customer segmentation, technology and go-to-market strategy- Established a new product management and marketing org to align teams with market objectives- Implemented Strategic Marketing Framework, driving margin improvements through quantified customer value and value-based pricing- Executed new product roadmap through deep customer insights, strengthening competitive positioning for AI-enabled solutions- Launched three new product categories, delivering $20M incremental revenue and improved margins- Defined new messaging and value propositions, contributing to 25% gross margin increase- Built strategic partnerships with leading video analytics and AI providers- Spearheaded competitive analysis initiatives, shaping product and market strategies

Louisville, Colorado, Us

Led strategy and go-to-market initiatives for hyperconverged infrastructure and software-defined storage solutions in the video surveillance market. Directed cross-functional teams across sales, marketing, and product management, driving record-breaking growth, profitability, and a successful acquisition.- Implemented go-to-market and product strategies that achieved 300%+ revenue growth 2017-2019- Boosted gross margins by 650 basis points via product improvements and value-based messaging- Increased surveillance share of company revenue from 50% to over 80%- Installed overlay surveillance sales structure, establishing domain expertise in IT-centric org- Partnered with marketing on targeted demand generation campaigns- Forged strategic partnerships strengthening market leadership in AI-driven solutions- Engaged with security and IT channel partners as subject matter expert in major sales pursuits- Enhanced brand visibility and customer trust through competitive messaging and targeted content- Acted as a surveillance evangelist and thought leader, driving engagement in key market segments

Charlotte, North Carolina, Us

Global strategic analysis and planning focused on driving new product innovation, competitive advantage, sales and marketing excellence, operational effectiveness and key financial objectives for global leader in video surveillance, access control and intrusion detection solutions. Led product and go to market strategy, business transformation and pricing functions. Identify and conduct analysis of strategic business investments, partnerships, acquisition targets and key adjacencies.

Charlotte, North Carolina, Us

Go to market responsibility for Americas commercial business unit overseeing access control and video surveillance product lines. Led team of highly skilled professionals to execute all customer-facing marketing activities, including demand and lead generation, messaging, channel management, new product introduction, sales enablement and voice of the customer. Collaborate closely with sales, product management and engineering to identify, develop and bring to market innovative and profitable new products and services. Led development of sales enablement and marketing tools. Manage channel, loyalty and demand generation programs. Drive corporate partnerships, strategic planning, identify acquisition targets and conduct strategic and financial analyses with senior executive team.

** Acquired by TranSystemsOverall strategy and P&L responsibility for Aegis Security Design, a technology consulting and professional services firm in the Architectural, Engineering and Construction (A/E/C) industry. Led all sales, business development and marketing activities, strategic planning and go-to-market execution. Led the ground-up development and growth of managed security services business unit, ultimately leading to the company's acquisition.

Design engineer, client engagement leader and technical consultant for major corporate and institutional clients.

Boston, Ma, Us

Ca

Mba, Business Administration

Bs, Electrical Engineering