Clients include: Fox, Microsoft/Xbox, 4C Insights, Weather Channel, AMC Networks, OAAA, ION Media

*Utilized research to develop Go-to-Market strategy & optimize revenue*Integrated advanced advertising tools and techniques into the sales process*Sat on various tech and data committees contributing to industry evolution*Conducted industry-wide media Scenario Planning on 5G, ATSC 3.0

• Built equity and grew revenue, sold company to AOL on behalf of private equity investors • Expanded client base by 50% with innovative and custom sales processes and procedures• Guided technology R&D to prioritize and focus on product development that enabled successful exit

Consulting Projects Includes:* Microsoft/ Xbox - Developed new metrics for interactive ad sales currency and content development * 4C Insights - Worked on launch strategy and new metrics for social media company * Weather Channel - Strategized marketing re-structuring, upfront sales for TV, digital and mobile* OAAA - Contributed to course curriculum for industry education on Out-of-Home media * AMC Networks - Marketplace re-positioning and sales optimization strategy* ION Media - Upfront and general go-to-market positioning * CMN Advertising - Advised start-up Vietnamese ad company in expansion from OOH to multi-platform media* NuvoTV - Go-to-market planning & digital strategy* Current Media - Developed strategy for programming, sales, marketing and crowd sourced solutions

* Built first corporate marketing team, contributed to 8% increase in year-over-year total revenue in a relatively flat market* Conducted game-changing research illuminating Out-Of-Home's efficient contribution to media mix, generating visibility, relevancy and press* Re-branded corporate and 40 local branches, fostering high internal adoption and external awareness* Partnerships with mobile, AR and GPS pioneers to develop transformational integrated ad platforms* Member of executive leadership team and served as industry spokesperson creating demand and increasing share

* Conceived, built and directed the integrated media sales marketing division working across all assets including broadcast, cable & digital - generating $50+ MM in incremental revenue* Held NBCU's first Innovation Upfront, highlighting advanced advertising * Effectively integrated Weather Channel marketing into corporate structure and culture* Developed NBCU Upfront sales positioning, messaging, advertising and video* Launched and directed A.C.T.I.O.N. Media, whose members included research leaders from all major ad agencies * Produced industry's first-ever DOOH upfront presentation, generating awareness, visibility and revenue

* Developed and sold the first-ever ROI Guarantee, widely recognized as an industry changing initiative * Built a network trade brand (and icon) credited as a driver of Court TV's four-fold sales revenue growth* Conducted breakthrough research on ad effectiveness and branded entertainment* Developed memorable trade campaigns, collateral sales materials, sales promotions, press ops and industry events

* As company officer responsible for all marketing and research - across consumer, trade and sales -presented strategy to the Board of Directors and Wall Street analysts* Turned research into a revenue stream by offering new applications for reaching and researching consumers* Developed systems to optimize traffic flow, enhanced monetization, and encourage two- way information exchange* Engineered increase in visitors, boosting iVillage.com into the top 20 of all sites & the #1 content site* First to establish the ad effectiveness of content sites and first to measure consumer's reaction to online ad formats

* Developed network positioning, sales strategy, research projects, and all sales support materials.* Pioneered network/agency joint research projects; partnered with JWT on groundbreaking Viewer Response Study* Developed their first quarterly planning guide, which they still produce and which still resides on buyer's desks

* Corralled diverse agendas of ABC, CBS, and NBC to produce: "How Advertising Works; Analyzing Data on the :30 Second Level" , "The Broadcast Gold Standard"; and guided the survey design for "Roper Reports on TV"

* Orchestrated development of fledging ratings service * Signed two of the company's total of four clients