- Developing full-stack web apps visualizing cycling & running data using Strava and Garmin APIs.- Managing the feature roadmap and product-market fit, conducting market research, and interviewing active community leaders.- Driving business development and revenue capture through local partnerships.

- Led growth strategy, focusing on conversion rate optimization, customer retention, and A/B testing to drive millions of happy customers through hybrid and at-home health solutions.- Product ownership of the core consumer experience, driving experimentation and data-driven product strategy, full-funnel optimization, and increase overall LTV.- Partnered with cross-functionals to implement features improving customer engagement, churn reduction, and retention.- Created and executed go-to-market strategies, for scalable product launches across web and mobile.- Identified analytics insights influencing roadmap prioritization and product KPIs.

- Analyzed user behavior and product performance data to inform marketing campaigns, improve customer targeting, and drive conversion through improved customer journeys.- Facilitated omni-channel campaigns across digital platforms, integrating data-driven insights to enhance UX and deliver a cohesive brand narrative.- Managed the go-to-market strategy for new product launches, coordinating with internal teams to align marketing efforts with product positioning, and ensuring consistency across customer touchpoints.- Worked closely with cross-functional teams (engineering, design, sales, marketing) to drive feature prioritization, product enhancements, and user feedback integration into the product roadmap.