Supporting NC State student athletes through NIL opportunities.

Strategized and launched SEG Systems in 2014, offering engineering design and production of in-store fixtures and signage for retail companies. Identified market needs, collaborating with wholesale and B2B and B2C customers to drive revenue growth. Focused on strategic recruitment and hiring of employees and leadership. Coached and mentored leaders to instill confidence and empower sound decision-making. Trained team members on manufacturing products. Forged strong relationships with raw goods manufacturers, increasing speed to market and prototyping to position company as differentiator in market. Facilitated collaboration between design and engineering teams to attract customers, allowing teams to embrace customer concepts and transform innovative ideas into deliverable products. ● Built and grew company from 3 to over 125 employees, generating significant revenue growth over 9 years: ● Achieved massive success by creating business invested in blue-collar workers, delivering exceptional services while expanding market presence. ● Enabled work-life balance for team members while rapidly growing business by focusing on culture development to foster environment focused on fun, cohesion, hard work, and transparent communication. ● Guided company through sale to private equity firm in 2022. Retained as President following acquisition. ● Oversaw ERP implementation, transitioning from QuickBooks to NetSuite successfully. ● Boosted margins by creating direct channel to complement existing B2B channel.● Launched largest lightbox and SEG frame rollouts in industry in 2021 and 2022. ● Recognized in Guinness Book of World Records for largest fabric lightbox in 2019 that was showcased at Texas State Fair in partnership with Mattress Firm. ● Drove new product development and innovation, such as LED efficiency that is still best in class.