Oversee production, quality control, and process optimization for both the Cashion brand and OEM business. Focus on implementing lean management practices to improve efficiency, ensure product excellence, and drive operational success.

➤WHAT WE DOWe help Real Estate Agents gain a ruthless competitive advantage over their competition by utilizing a simple marketing plan to drive in 3-5 new listings every 90 days.➤HOW WE DO ITAt Tactical Tide, we utilize our "Acceleration Effect" designed to turn complete strangers into clients willing to let you list their home.Our proprietary system channels your marketing message and content to the exact, ideal client who is in need of your services IMMEDIATELY!You will now know down to the DOLLAR & DAY just how well your marketing efforts are performing.Rather than using a shotgun approach, You can now use a laser-like focus within your real estate business to attract new clients in need of a real estate agent immediately.We can reach people anywhere, on any device, on any platform - and do so to obtain 3-5 new listing agreements every 90 days!➤WHAT MAKES US DIFFERENTWell, you’ve probably been ‘pitched’ by countless ‘marketing experts’…But what’s the promise?They’re simply "guessing" on what the solution 'might be'. We’ve been able to identify a proven and now proprietary solution.Because we’ve identified an exact solution, you can run campaigns that are more effective & cost efficient than anyone else.In a world that is becoming increasingly technologically advanced, we are harnessing these advancements to turn the needle for our clients.This results-oriented approach is the secret to our success at Tactical Tide LLC.Too many Marketing Agencies are neglecting to focus on generating what businesses like yours actually need... A consistent flow of both buyers and sellers willing to work with you right now.Yet, without an effective system to consistently solve this problem...the health of your business becomes very questionable.Do you want a RUTHLESS competitive advantage, or to simply become extinct due to your inability to adapt to this already changed environment?

Maximized Sport Fishing product ranges across the globe, spanning an impressive 172 countries. Oversaw all new product development. Support Global Sales efforts by traveling, supporting sales meetings, and creating distribution strategies. Provided guidance and direction for technical product management and marketing teams. Led global packaging and branding re-launch to focus on Sustainability by reducing single-use plastics and re-align product positioning. Transformed life cycle management of 17,000 items to cut global offerings by 50% and sharpen our focus. Sold value and created compelling business cases for potential partnerships.• Documented user stories, specifications, and product features into detailed work orders to communicate across teams and build mandatory requirements. Perform forecasting on new and existing products to support supply chain initiatives.• Launched multiple new products or brands, generating a staggering $1 million in sales within a year.• Oversaw sku optimization project that reduced product offering by 40% while growing sales and reducing sku complexity.• Spearheaded global product development and partner relationships, enabling footprint expansion into new markets.• Presented and Trained employees, reps, and customers on new products and features Brand and product positioning.• Identified collaboration opportunities and drove initiatives for revenue generation through successful partnerships• Managed global sourcing activities with experience in Asia, Africa, Europe, and the Americas.• Developed strong, long-term relationships with potential strategic partners aligned with the company goals

Sales Manager responsible for Southern and Eastern US and global OEM accounts. Grew territory by 40% over 4 years while increasing Gross Margins by 15%. Business Development Manager responsible for identifying opportunities, making relationships, creating market strategy, and implementing new deals. Handled up to 6 multi-functional projects at a time. Develop and implement new policies and procedures. Developed and maintained Sales Goals and Budget. Managed and facilitated operational moves of the company while optimizing the efficiency of new processes. Explored and executed revenue generation initiatives through strategic partnerships, expanding market reach. Targeted specific accounts in markets and created account-based marketing plans• Coordinated work streams across Product and Operations into a cohesive internationalization framework.• Transformed a team of 30+ outside representatives through effective management and comprehensive training.• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.• Achieved sales goals and service targets by cultivating and securing new customer relationships.• Collaborated with upper management to implement continuous improvements and exceed team goals.• Analyzed Sales and Marketing data to identify trends, future needs, and buying matrices.• Built relationships with customers and community to establish long-term business growth.• Ensured all partnership activities complied with relevant laws, regulations, and ethical standards.

Involved in initial store set-up and merchandising, following a corporate schematic and improvising on store plans as needed. Valued as a senior employee who is consulted on training new hires and analyzing and projecting sales and merchandise planning requirements. Trained, coached, and mentored new sales associates for maximum performance. Led negotiations with potential partners and drafted/manage partnership agreements• Monitored sales processes to identify improvement areas and implemented systems to rectify issues.• Answered customer questions about products and services, helped locate merchandise, and promoted key items.• Developed sales plans to increase market share, customer base, and revenue.• Met or exceeded sales objectives on consistent basis to drive company growth.• Generated sales leads and cold-called potential customers.• Greeted customers and provided product advice to increase sales.

Successfully managed a dynamic team of Sales, Marketing, and Account Managers while effectively handling and growing a diverse portfolio of large National Accounts, Regional and National Distributors, E-commerce platforms, and Dealer networks. Strategically managed the company's re-organization to maintain profitability during a down economy after loss of Walmart's business. Increased sales by 22% YOY while increasing GM by 12% and reducing operating throughout the transition.• Created strategy to identify and cultivate new business opportunities, including potential markets, product offerings, and partnerships. Analyzed market trends to identify growth opportunities. • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.• Established and maintained strong relationships with existing partners while seeking new ones.• Monitored sales performance and created actionable plans for growth and market expansion.• Forecasted sales and established processes to achieve sales objectives and related metrics.• Managed partner program, recruiting and developing valuable partners.