Reid Plaxton Email & Phone Number

United States

New York City Metropolitan Area

As a multidisciplinary creative with a focus on art direction and design, my role entailed conceptualizing and creating campaigns for clients, both big and small. In the conceptualization phase, I was responsible for brainstorming ideas, creating different looks, and curating aesthetics across diverse media, including TV commercials, social first videos, out of home billboards, and stunts. Beyond the conceptualization phase, I was then responsible for seeing the project through the production… Show more As a multidisciplinary creative with a focus on art direction and design, my role entailed conceptualizing and creating campaigns for clients, both big and small. In the conceptualization phase, I was responsible for brainstorming ideas, creating different looks, and curating aesthetics across diverse media, including TV commercials, social first videos, out of home billboards, and stunts. Beyond the conceptualization phase, I was then responsible for seeing the project through the production phase, whether on set, in photography, in the editing room, or via my technical design skills. My proven passion for art direction and design has garnered recognition from various national and international award shows for clients such as Doordash, Turo, Canadian Center for Child Protection, and The Terry Fox Foundation. Show less

Toronto, Ontario, Canada

As a Senior Art Director at TAXI, I worked across the VML network for various brands and campaigns. For example, I worked with Absolut Vodka on their global account and, more specifically, their social. I was responsible for ideating new, fun social content while also keeping the execution and art direction within the very recognizable Absolut Vodka brand. I was able to work closely with our team in New York to produce award winning content for Absolut, including fostering a partnership with… Show more As a Senior Art Director at TAXI, I worked across the VML network for various brands and campaigns. For example, I worked with Absolut Vodka on their global account and, more specifically, their social. I was responsible for ideating new, fun social content while also keeping the execution and art direction within the very recognizable Absolut Vodka brand. I was able to work closely with our team in New York to produce award winning content for Absolut, including fostering a partnership with the Hot Ones talk show, creating Christmas Carols out of fan tweets, and designing more inclusive Valentine’s Day Cards. Show less

Toronto, Canada Area

As an Art Director at TAXI, I worked on television for Canadian Club, Canadian Tire, and Canada Life, creating visual stories that connected brands with their consumers. I created and designed viral digital campaigns for Volkswagen and the Canadian Women’s Foundation, receiving both mainstream media recognition and industry awards.Beginning at TAXI as an Art Director, I focused on building Audi’s presence on social in Canada. I was tasked with creating content from start to finish:… Show more As an Art Director at TAXI, I worked on television for Canadian Club, Canadian Tire, and Canada Life, creating visual stories that connected brands with their consumers. I created and designed viral digital campaigns for Volkswagen and the Canadian Women’s Foundation, receiving both mainstream media recognition and industry awards.Beginning at TAXI as an Art Director, I focused on building Audi’s presence on social in Canada. I was tasked with creating content from start to finish: ideating, designing and art directing social campaigns and stand-alone posts. Working alongside the Audi team, I developed strategic insights that led to new Audi Canada content series, many of which were picked up by Audi accounts around the world. For several of these content series, I helped elevate the brand by partnering with artists around the country to create branded artwork, including illustrations, LEGO art, and at-home colouring books. Show less

Toronto

As an Art Director intern, my role, in the beginning, was to shadow other more senior creatives. I began learning more about the art director's role, by attending meetings, both internal and client-facing ones, being a part of the brainstorming phase, and attending creative internals. From there, I began to take a more active role moving from shadowing other creatives on their briefs, to getting my own briefs and working alongside other creatives. As an intern, I was able to pitch and design my… Show more As an Art Director intern, my role, in the beginning, was to shadow other more senior creatives. I began learning more about the art director's role, by attending meetings, both internal and client-facing ones, being a part of the brainstorming phase, and attending creative internals. From there, I began to take a more active role moving from shadowing other creatives on their briefs, to getting my own briefs and working alongside other creatives. As an intern, I was able to pitch and design my own ideas for brands as well as proactive work. Show less

Toronto

Toronto

Mississauga

Halifax, Canada Area

Toronto, Canada Area

Algonquin Highlands

Halifax, Canada Area

- Panned and organized events for all teams involved in the tournament.- In charge of a large section of volunteers helping facilitate the tournament and the needs of the players, coaches, and fans.- Head statistician

Toronto, Canada Area

- Coached tennis fundamentals to campers aged 5 -14- Created & designed lesson plans for tennis, badminton & squash- Demonstrated interpersonal skills while working with campers and their parents

Advertising & Graphic Design, Graphic Design

Humber’s intensive Advertising & Graphic Design diploma program was developed to meet industry demand for advertising art directors.

Bachelor Of Arts (B.A.), International Development Studies

Activities and Societies: - University of King's Varsity Badminton Team

Bachelor Of Arts (B.A.), Foundation Year Programme

Activities and Societies: Member of the varsity badminton team