Managed print, digital, direct mail, SEM/SEO and social media marketing efforts while responsible for maintaining call numbers, monitoring / improving the company's online reputation and establishing a positive, recognizable brand name.

• Developed positive, recognizable brand name through media contact efforts, website development, and social media campaigns• Oversaw the development & design of the American Digs website, providing insight into the logo, overall layout, and copy• Reported on success of SEO optimization strategy, website content, and online advertising using Google Analytics and sales data• Identified key industry influencers within target media and developed strategic messaging and positioning tailored to specific audience focus; resulted in featured brand on Fox and Friends, CBS’ Better Mornings Atlanta, and #1 trend on Trendhunter.com• Managed social media channels including Facebook, Twitter, and Google+; assisted in development and management of Google AdWords campaign

• Supported account supervisors managing TV, digital, print and experiential advertising campaigns for Ocean Spray Cranberries (domestic and international)• Member of a small team managing the coordination, design and execution of the Ocean Spray “Bogs Across America” event at Rockefeller Center, the annual Ocean Spray TV shoot, and the Ocean Spray Sales Conference• Individually managed completion of TVC edits, digital banner development, print advertisements, trafficking of creative assets, and legal clearance processes• Worked closely with experiential marketing, production, project management, human nature and finance teams to ensure client satisfaction in all areas of the advertising business• Responsible for all administrative business including budget management, finance, and talent management• Assumed full responsibility for the management and development of seasonal interns year-round

• Assisted in writing press releases, pitch letters and product summaries• Worked with clients from a broad range of industries including consumer electronics, green technology, and web-based gaming• Performed market research and compiled media lists, coverage reports and editorial calendars• Pitched to journalists and news stations about new products and upcoming events• Helped brainstorm new ideas and refine existing ones to further establish the client’s market visibility and reputation

• Used Trepp Analytics, Bloomberg and other resources to summarize and analyze Commercial Mortgage-Backed Securities (CMBS) collateral and structures. • Evaluated methods for monitoring and analyzing CMBS by individual bond and by portfolio. Constructed parameters for stressing portfolios and the underlying loans.• Consolidated various data for comparing bonds within specific vintages.• Presented recommendations to portfolio management, leading to purchase of bonds.