Reid Cooper Email & Phone Number

As a seasoned Channel Strategies Specialist with over twenty years of experience, I specialize in shaping and implementing dynamic channel strategies within the IT industry. Currently engaged in providing comprehensive channel consulting services on a contract basis, I excel in crafting innovative business strategies, channel marketing, and strategic recruitment.Key Highlights:Expertise: Proven track record in advising technology start-ups on the development and execution of effective indirect channel strategies, with a primary focus on the IT channel and distribution.Achievements:Developed and executed go-to-market channel strategies for IT-focused security vendors, ensuring market penetration and sustained growth.Successfully recruited and onboarded partnerships with SMBs, mid-market entities, and national partners, demonstrating a keen understanding of diverse market segments.Engineered and rolled out customized channel program ecosystems tailored to the unique needs of each channel and market segment, driving operational efficiency and partner satisfaction.Notable Success: Orchestrated the successful launch of a business and channel for a Denmark-based IT Identity Authentication company. This involved recruiting strategic channel partnerships, devising impactful marketing strategies through collaborations, and building a substantial $1 million pipeline through over 40 reseller, VAR, MSP, and SI relationships.I am passionate about leveraging my skills and industry insights to drive tangible results for businesses navigating the complexities of the IT channel landscape. Open to new opportunities and collaborations, I welcome discussions on how I can contribute to your organization's growth and success.Let's connect and explore synergies in channel strategy, business development, and market expansion.

San Francisco Bay Area

Chartered with growing Quest's channel presence and revenues in the Data Protection (backup and disaster recovery) and End Point Management software business. Assess existing channel partners and grow channel revenue contribution by increasing channel productivity while driving revenue through direct customer pipeline management

San Francisco Bay Area

Built a North American Channel presence for this Denmark based multi factor authentication vendor. Successfully recruited, on-boarded and trained resellers, IT VARs and System Integrators to create a channel ecosystem in North America. Consistently lead team in revenue attainment while managing channel marketing activities to drive future growth.

Revamped channel program for cloud service providers that more closely matched the business model of targeted MSPs.Increased revenue pipeline by 50% as a result of program changes.Developed Channel marketing campaigns including seminars, webinars and partner focused events that created additional revenue for company.

Launched this IaaS Cloud company into the indirect sales channels consisting of IT VARs, Managed Service Providers and Resellers. • Created and executed business plan and channel program as well as recruited and managed indirect sales channels worldwide.• Negotiated and executed distribution agreement with Ingram Micro as one of their first cloud services providers.• Over achieved company revenue targets consistently quarter over quarter.• Created industry award winning channel program that has resulted in the recruitment of top tier IT channel partnerships• Recruited and managed channel sales team to meet company expansion goals• Managed Channel Marketing Budget and designed and executed channel marketing programs

Sunnyvale, Ca

Responsible for the Strategic Alliance relationships with top-tier vendor partners such as Symantec, Avaya, NetApp, Shoretel, Sophos and EMC for Juniper Networks.Developed cross functional go to market strategies to meet the revenue requirements of both the alliance partner and Juniper.

Redwood Shores, Ca

Developed the complete go-to market strategy for the Zone Alarm line of SMB security software and Safe@Office UTM appliances that include messaging, positioning, pricing, competitive analysis, product roadmap and marketing collateral for North America. Responsible for the market definition and market launch for the Checkpoint managed security services program (MSSP) for SMB market including marketing collateral such as ROI, TCO, presentations and recruitment of North American resellers into the new partner and managed security services program.

Consulted with this consumer audio start up to assist in the sale of company to Plantronics. Created business and marketing plan that was critical in the successful acquisition.

Developed company channel strategy. Recruited IT based reseller, VAR and SI partners to sell security based solutions. Developed sales pipeline within enterprise space. Managed field sales organization.

Developed new channels for Telecommunications company in the VoIP arena. Managed Channel Marketing and sales for Unified Messaging enterprise applications to both direct and channel.

Business Administration

Associates Of Science, Business Administration And Management, General