Fun, Functional Tech.

A boutique pre-launch to post-launch marketing agency leveraging data-driven customer acquisition to fuel record breaking Kickstarters.

Improve the way we sleep with customizable bedding solutions in beautiful colors and high-quality fabrics without the markup.

Building consumer brands that make you go WOW.

• Grew the eCommerce program from ~$300k/year to ~$3million/year in year 1• Conceptualize and create an online program for both the retail & the wholesale business, from scratch.• Conceptualize and create an online program for both the retail & the wholesale business, from scratch.• Manage FCTRY.com and Amazon.com online retail channels.• Plan, launch and manage new product launches on Kickstarter and other online channels. Support product launches by executing PR, influencer and paid marketing campaigns.• Identify the most cost effective organic and paid customer acquisition channels for scalable growth.• Conceptualize, build and grow an online community of like minded design passionate artist entrepreneurs. Create and execute a multi-channel content schedule. Manage content creation, marketing and SEO. Define and oversee online community management including social and email channels.• Implement and manage a comprehensive analytics program. Test, analyze and optimize all facets of the online program from UX to CRO to all online marketing channels.• Create and implement data-driven marketing campaigns including paid and non-paid user acquisition.• Managed and delegated work tasks based on urgency to a marketing, analytics and design team.• Create web presences for new and existing brands from scratch. Build splash pages, create user acquisition funnels, and optimize for conversion.• Manage and implement technical changes for all websites, the online store and analytics tracking using Google Analytics, WordPress MultiSite, Shopify, HTML, CSS and Javascript • Bring traditional wholesale sales and marketing efforts online and systematize. Support offline wholesale B2B efforts online.• Engage and sign strategic partnerships for online and offline sales channel growth.

• Define and realize long-term organizational strategic goals.• Identify scalable growth channels. Created plan to prove viability of outbound VIP sales and strategic partnerships. • On track to achieve growth goal of generating $150,000 in incremental revenue per month.• Manage business development team. Created and managed outbound sales program. Overhauled sales rep workflow. • Build key customer relationships. Source, pitch, negotiate and close business deals ranging from $1,000-$90,000. • Recognized as the #1 performing salesman in the company in every applicable quarter. Exceeded revenue goals by 30%.• Optimize sales process. Create and improve sales materials. Speak at national industry conferences and local events.• Work with product & managed services team to improve product & services, increase profitability and reduce churn.

Launched ShopCube.com in 2013 - the world's first online Tournament Shopping platform.• Managed and delegated work tasks based on urgency to a 9-person development, marketing, analytics and design team.• Created and implemented data-driven marketing campaigns including paid and non-paid user acquisition.• Created the “Ambassador program”: identified and managed social content creators as part of affiliate marketing program.• Achieved 1,000+ active users generating $1,000+ in revenue on day 1 of beta, March 2013.• Generated a 15,000+ user base organically before launch and successfully grew it by 75% by the end of year 1.• Engaged & signed strategic partnerships; including the largest online health & beauty wholesaler, which doubled margins.• Managed implementation of analytics software, which reduced bounce-rate, improved conversion and increased sales.• Lead community management (social, customer service, and order fulfillment) and decreased customer complaints.• Pitched for seed/venture funding and successfully raised over $1.3 million in funding.

• Presented proposal to invest in Chinese animation industry that resulted in 10x+ ROI. • Devised a strategy for investment in publicly traded Chinese pharmaceutical companies. • Researched Chinese telecom industry and 3G networks (Beijing Office.).

• Managed design and production of “CD Postcards” to promote tourism in China: virtual city tours.• Sourced production to various local CD wholesalers, reducing cost by over 400%.• Secured strategic partnerships with local retailers and boutiques.• Negotiated resale prices, increased profit margins by 150%.