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Marketing and branding leader with a unique combination of product line management, product positioning, brand positioning, new product launches, advertising, product publicity, sales collateral, trade shows, and marketing communications experience. Proven strategic brand planning and marketing management skills honed through more than 25 years of business-to-business marketing planning and marketing leadership experience in both agency-side and client-side capacities. Feb. 2016 to Aug. 2018, managed brand-building and sales-promotion marketing communications for Yanmar brand agricultural equipment in North America including programmatic digital, other online marketing, dealer cooperative marketing programs, event marketing, product publicity, and traditional print & broadcast advertising. Other recent experience includes managing the Fendt agricultural tractor brand in the USA and Canada and concurrently providing marketing communications for the Sunflower, White Planters and Gleaner agricultural equipment brands.
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VolunteerGoethe-Zentrum AtlantaAtlanta, Ga, Us -
VolunteerGoethe-Zentrum Atlanta Feb 2019 - PresentGreater Atlanta AreaVolunteer supporting the events and programs of the Goethe-Zentrum Atlanta, the German American Cultural Foundation (e.g., Atlanta Christkindl Market), and the Consulate General of Switzerland in Atlanta. -
Product Marketing Manager, Agricultural EquipmentYanmar America Feb 2016 - Aug 2018Adairsville, Georgia, UsaProduct, brand, & marketing communications management for compact tractors, implements, & attachments for agriculture, rural lifestyle customers, & professional tractor users at Yanmar America. Development of the USA brand & product introduction program for the SOLIS brand of tractors & tractor attachments. -
Senior Public Relations StrategistBroadhead. Feb 2015 - Jan 2016Greater Atlanta Area.Brand strategy, marketing strategy, public relations, media relations, product publicity, content development, editing, and writing to meet the needs and goals of broadhead. clients. -
Brand Marketing ManagerAgco Corporation Jun 2000 - Oct 2014Duluth Georgia14 years of AGCO Corporation experience: Advertising, PR, DM, event marketing, dealer support, etc., for Fendt tractors from Germany (www.Fendtfielddays.com, www.Fendt.com), Gleaner combines, White Planters row-crop planters, and, since the 2002 acquisition, Sunflower tillage & seeding products in the USA and Canada. -
Manager, Marketing CommunicationsDiamond V Mills Jan 1994 - Dec 1999Cedar Rapids, Iowa AreaAdvertising, direct marketing, event/trade shows marketing, newsletter programs, dealer marketing support programs, field sales support programs and more marketing communications programs for livestock feed ingredients products produced via fermentation biotechnology processes (dairy = primary market, also swine, stocker cattle, equine and poultry.) -
Senior Account ExecutiveAdvertising/Public Relations Agencies: Bozell, Chicago. Cmf&Z And Henry Russell Bruce, Cedar Rapids. Nov 1993 - Dec 1993Chicago And Cedar Rapids, Iowa, Usa.Seven years experience with three advertising/public relations agencies. Public relations, product publicity and event marketing support for companies marketing handheld computers for logistics management, industrial pumps & flow control systems, and agricultural equipment. Worked on DowElanco, Merrill Lynch Futures & Options, Deere & Co. and other accounts. Public relations, product publicity and event marketing support for Case IH brand agricultural equipment.
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Senior Account Executive, Public RelationsHenry Russell Bruce Advertising & Public Relations Mar 1992 - Dec 1993Cedar Rapids, Iowa AreaPublic relations, product publicity and event marketing support for companies marketing handheld computers for logistics management, industrial pumps & flow control systems, and agricultural equipment.
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Senior Account Executive, Public RelationsCmf&Z Advertising & Public Relations May 1989 - Feb 1992Cedar Rapids, Iowa AreaWorked on DowElanco, Merrill Lynch Futures & Options, Deere & Co. and other accounts.
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Senior Account Executive, Public RelationsBozell Public Relations Div. Of Bjk&E Jan 1987 - May 1989Greater Chicago AreaPublic relations, product publicity and event marketing support for Case IH brand agricultural equipment.
Reid Hamre Skills
Reid Hamre Education Details
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Agricultural Business / Economics With International Studies Certificate -
Journalism And Mass Communication
Frequently Asked Questions about Reid Hamre
What company does Reid Hamre work for?
Reid Hamre works for Goethe-Zentrum Atlanta
What is Reid Hamre's role at the current company?
Reid Hamre's current role is Volunteer.
What is Reid Hamre's email address?
Reid Hamre's email address is re****@****orp.com
What is Reid Hamre's direct phone number?
Reid Hamre's direct phone number is +177081*****
What schools did Reid Hamre attend?
Reid Hamre attended Iowa State University, Iowa State University.
What are some of Reid Hamre's interests?
Reid Hamre has interest in Children.
What skills is Reid Hamre known for?
Reid Hamre has skills like Marketing Communications, Marketing Strategy, Marketing, Advertising, Brand Management, Public Relations, Market Planning, Direct Marketing, Strategic Planning, Marketing Management, Trade Shows, Product Marketing.
Who are Reid Hamre's colleagues?
Reid Hamre's colleagues are Karl Michael F., Papa Ousmane Gueye, Mostapha Benrhanem, Justyna Potempska, Thorsten Egner, Seyda Iskender, Sabine Wilmes.
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