Reid Leslie Email & Phone Number

Glendale, Ca, Us

Pasadena, California, Us

Leads Brand Marketing function for $4B casual dining chain with 1,600 restaurants. Responsible for marketing plan development from initial concept ideation, through consumer and operational validation, creative strategy development and execution. Also oversees field marketing, print creative and gift card business.

Drives the vision, strategy, priorities, communication and implementation of the global brand house / platform and customer experience vision.Leads the marketing calendar planning functions, liaising with cross-functional counterparts to incorporate ongoing innovation in the food, beverage, and marketing activation disciplines.Leads major initiatives and partnerships

My Buddy’s Place is a centralized tool that helps pet parents manage all aspects of their dog’s life. The applications allows pet parents to create a customized dog profile, upload and store their dog’s important information, research pet service providers, find the best local service providers, request services and manager these appointments. All of their dog’s important information, their health history, including important vaccination records, is at their fingertips, accessible at any time via their smart phone or tablet. Developed and executed marketing strategy including digital/PPC advertising, social media marketing and advertising, blog strategy, SEM/SEO, event marketing , market research including target identification, legal including developing Terms & Conditions, Privacy Policy and data security.

Glendale, California, Us

Led marketing efforts for Disney Baby brand to grow brand awareness, build consumer engagement and drive sales of all Disney licensed products for infants and toddlers. Responsible for strategy development and execution of consumer facing marketing efforts for Disney's Classic characters (Mickey, Minnie and Winnie the Pooh). - Developed comprehensive media plan including print, digital and mobile advertising as well as social media targeting general market and Hispanic and multi-cultural consumers - Directed CRM efforts including customer acquisition, weekly customized newsletters and database e-blasts- Developed and fielded franchise plan to turn around struggling Winnie the Pooh franchise - Developed strategy to increase relevancy for Mickey Mouse among Millenials

Glendale, California, Us

- Drove significant growth in healthy food & pets earned revenue: +12% in ‘11, +27% in ‘10 and +59% in ‘09 - Business Development - Prospected, pitched, closed deals, negotiated contracts and launched licensed products with Campbell’s, Kraft, Nestlé and Beechnut among many others. Secured significant additional business with each licensee.

Glendale, California, Us

- Spearheaded Compelling Product project designed to provide global team with tools to develop superior products- Led strategic branding and package design project including surveying industry best practices, gaining consensus on overall strategic direction, tagline and trust copy development and consumer research.- Led cross-company synergy efforts - Led global communications and collaboration, both internal (best practices, newsletter, success stories) and external (sales brochure, nutrition guideline brochure)

Glendale, California, Us

Drove significant, consistent revenue growth across food, beverage and pet care categories. Prospected, pitched, negotiated, closed deals and launched products with major CPG manufacturers.

Vevey, Ch

Drove consistent growth of $350MM Nesquik brand. Introduced new plastic bottle for ready-to-drink Nesquik driving 111% increases in business. Introduced fortified formulations of Nesquik powder and ready-to-drink. Led creative development and media plans targeting general market and Hispanic consumers including TV, radio, print and outdoor efforts. Developed special pack and promotional plan for Walmart resulting in Nesquik being selected as Global VPI (Volume Producing Item).

Mba, Marketing & Finance

Ba, Economics

Education record