I'm a residential water treatment subject matter expert with 15 years of experience running an eCommerce B2C business. In this role, I partner with other online entities looking to add compelling content to their websites in this space.

As a member of the Board of Directors for the Canadian Water Quality Association, I help to steer policy and effect change to improve the quality of the water treatment industry in Canada for the benefit of both industry members and consumers.

Responsible for account management and sales team management for computer hardware sales for StarTech's Top-Tier Distribution and Direct Marketing / eCommerce customers which accounted for 30% of total company sales. Account portfolio included:CDW USACDW CanadaPC ConnectionBuy.com (now Rakuten)Insight USASynnex USASynnex CanadaD&H DistributingTech DataIngram Micro

Research and Development Associate responsibilities included pilot technology set-up, microbiological assaying, data interpretation and reporting, and collaborating with product engineers to inform product design and marketing.As Sales Manager Ontario/Quebec in the residential sales group, I managed distributors, national water treatment chains, independent water treatment dealers, and Home Depot. Emphasis was placed on educating our distribution network through countless training sessions with water treatment professionals and plumbers. Received the largest company sales bonus for two consecutive years.