Reid Wetherell Email & Phone Number

Naperville, IL, US

Currently covering the Northern Midwest, Northeast and Canada

Reno, NV, US

A continuation as the Midwest / Canadian Sales Manager for EP Minerals after the acquisition of the Moltan Company.

• Possessing the skills and proven ability to turn a large geographical area that was in decline into a thriving and profitable region, I was recruited back to Moltan. Leveraging relationship skills, a hunter’s mentality.
• Achieved double digit sales growth by identifying and closing profitable business.
• Collaborated with key decision makers in developing a strategic market plan for Canada that has exceeded growth expectations during a hard economical recovery.
• Developed and closed National accounts in the Automotive, Industrial and Hardware channels such as WW Grainger, Fastenal and True Value Hardware.

• Spearheaded the implementation of an established Canadian LTL program into the U.S. by managing brokers and relationships with clients to strategize, prioritize and align sales and marketing goals with company.
• Developed and integrated marketing strategies for Canadian national accounts which represented a 52% increase over opening U.S. projections

Successful in enhancing relationships with both distributors and national accounts. Serve as the expert in all matters pertaining to the brand, category and its competition within the assigned region to include new product development and the launching of distribution strategies for the Industrial, Oil, Automotive and Safety channels of distribution..

Elgin, IL, US

• Cultivated four key general management functions: business development, customer satisfaction, delivery oversight, and operational excellence. Aggressively pursued all new leads, prioritized opportunities and leverage.
• Developed proposals for new projects, identifying new areas of business and new product offerings for the grocery and retail military avenues
• Reviewed and consolidated existing broker network to one worldwide agency leading to greater control and company profitability by maximizing growth and exposure at the command buying level.
• Implemented consulting category management system to gain shelf advantage resulting in increased sales from 16.8 To $20.1 million.
• Reduced the amount of deductions from key distributors by 99% as of December 2001.