Lori Reifert Email and Phone Number
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15+ years of experience unearthing relevant insights to develop winning positionings, product innovation roadmaps, and GTM strategies for global B2B and B2C companies in CPG, hospitality, pharmaceuticals, healthcare, and technology. Experience ranges from Fortune 500's like Frito-Lay, Keurig Dr. Pepper, Quaker, Starbucks, Eli Lilly, and Pfizer to venture-backed startups disrupting mature categories and reinventing their respective fields.Passionate brand builder, driven to tap into compelling insights that provide a strategic springboard for results-driven activation; whether repositioning a legacy brand or developing an omnichannel go-to-market strategy. A versatile practitioner, adept at crafting high-level strategic visions and implementing them with efficiency and a bias for action.Empathic people leader who develops and mobilizes strong teams to achieve collective goals.I write for fun under my personal Substack, https://bigcatenergy.substack.com.
Big Cat Energy Consulting
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Strategy, Innovation And Insights Lead | Freelance To Full-Time SupportBig Cat Energy ConsultingAustin, Tx, Us
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Consumer Insights: Strategy And InnovationHorizon OrganicAustin, Tx, Us
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Managing Director, Brand StrategySpectacle Nov 2020 - PresentAustin, Texas Metropolitan AreaSpectacle is an award-winning boutique branding agency based in Austin, TX. We help purpose-led, profit-enabled companies grow smarter and faster through insights, strategy, and design. Past clients include Slack, Webflow, Impossible Foods, Kerry, Goodwill of Colorado, venture-backed consumer and healthcare technology companies, and Tier 1 Private Equity & VC firms.Responsibilities include:- Senior-level client advisory and account management- People management/team leadership- Business development across the sales lifecycle- Strategy team best practices and honing of methodologies/IP- Process development, improvement, and operational excellence- Agency vision-setting/OKR development and measurement- Culture-building initiatives and values definition- Leading employee hiring, training, and retention initiatives- Agency reputation-building: PR, awards submissions, industry thought-leadership, etc. -
Director, Brand StrategyBrandjuice Jun 2018 - Nov 2020Greater Denver AreaClients included Eli Lilly, Pfizer, Keurig Dr. Pepper, P&G and Trimble Technologies.Leading brand and product strategy engagements for global companies in tech, academics, higher education, pharmaceuticals, and CPG while spearheading agency marketing and new business initiatives, including managing and mentoring strategy team members. -
Senior Brand StrategistBrandjuice Jul 2017 - Jun 2018Greater Denver AreaEstablished in 1999, BrandJuice was founded from deep expertise in classic brand management, with an eye towards the intersection of business growth and the power of branding. Today, the BrandJuice team delivers Artful Strategy, a holistic blend of strategy and creativity in a unified approach, to help brands mean more for their global audiences.
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Senior Strategist, Global Brand & InnovationSterling-Rice Group Jul 2009 - Jun 2017Boulder, CoClients included PepsiCo, Frito-Lay, Quaker, KraftHeinz, Starbucks, Mondelez, Wendy's, McCormick, Beam Suntory, Focus Brands (Cinnabon, Auntie Anne's, Schlotzsky's), DanoneWave, Weleda, Rudi's Organic Bakery and The Hershey Co.Responsible for leading brand strategy, innovation, and brand experience/design engagements for clients across the CPG, food service/hospitality, and personal care industries - making strategic recommendations to accelerate brand and business growth domestically and globally. -
Strategist, Brand & InnovationSterling-Rice Group Aug 2013 - Nov 2015Greater Denver Area
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Associate Strategist, Brand & InnovationSterling-Rice Group Apr 2012 - Aug 2013
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Senior Marketing AnalystSterling-Rice Group Mar 2011 - Apr 2012Greater Denver Area
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Marketing Analyst, Brand & InnovationSterling-Rice Group Jul 2009 - Mar 2011Greater Denver Area
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Brand Marketing CoordinatorFg Marketing & Public Relations Sep 2008 - Jul 2009Greater Denver AreaCoordinated all marketing efforts for clients including advertising/graphic design, website design and search engine optimization, media buying, public relations, and event planning and implementation.Assisted in new business development and high level strategy development for a wide range of clients across industries including SaaS technology, automotive, and franchise service businesses.
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Account Services InternMeridian-Chiles Jan 2008 - May 2008Lexington, Kentucky AreaAssisted Account Services staff on integrated marketing campaigns for regional clients — working on new proposals, creating marketing collateral pieces, performing primary and secondary research, and planning/producing special events.
Lori Reifert Skills
Lori Reifert Education Details
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Integrated Strategic Communications, Political Science
Frequently Asked Questions about Lori Reifert
What company does Lori Reifert work for?
Lori Reifert works for Big Cat Energy Consulting
What is Lori Reifert's role at the current company?
Lori Reifert's current role is Strategy, Innovation and Insights Lead | Freelance to Full-time Support.
What is Lori Reifert's email address?
Lori Reifert's email address is lo****@****ice.com
What is Lori Reifert's direct phone number?
Lori Reifert's direct phone number is +130338*****
What schools did Lori Reifert attend?
Lori Reifert attended University Of Kentucky.
What are some of Lori Reifert's interests?
Lori Reifert has interest in Aesthete, Bourbon Enthusiast, Southern Girl With A West Coast Soul, Curious Traveler, Sports Lover And Die Hard Wildcats Fan.
What skills is Lori Reifert known for?
Lori Reifert has skills like Integrated Marketing, Marketing, Customer Insight, Brand Development, Advertising, Public Relations, Marketing Research, Product Development, Brand Management, Innovation, Design Thinking, Consumer Insight.
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Lori Reifert
Media Center Associate/Garden Coordinator At Bondurant-Farrar Community School DistrictBondurant, Ia6bootscootingboogie.com, aol.com, gmail.com, aol.com, yahoo.com, bvt-bellmann.eu
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