Reiko Morrison

Reiko Morrison Email and Phone Number

CMF Trend Futurist, Educator, Editor, Advisor @ WGSN
Global
Reiko Morrison's Location
Denver Metropolitan Area, United States, United States
Reiko Morrison's Contact Details

Reiko Morrison personal email

n/a
About Reiko Morrison

In the blink of an eye, we instantly know if we like a product. People make a subconscious judgment about a product’s visual appearance within 90 seconds and up to 90% of that assessment is based on color alone.Color is a powerful marketing tool. Color attracts attention. Color creates brand recognition. Color creates brand loyalty. And in our complex world, color alone is not satisfying the masses anymore. Times are changing and so are consumers. Our lives have become more complex. And in response, we crave more refined complexity in our products. We want them to look good, to feel good and to reflect the personality that we want to project to the world. This is done through colors, materials and finishes that are combined to create a certain personality of the product. And the same product can take on various personalities with different color, material and finish treatments.I have been studying consumer preferences for colors, materials and finishes for over 20 years now. Every product can be a blank canvas, that colors, materials and finishes are applied to, in order for a certain expression or attitude to emerge. I know how to get consumers to love a product - in the blink of an eye.I help companies choose the right colors, materials and finishes for their products that will attract attention, create brand recognition, and create brand loyalty and ultimately increase sales!

Reiko Morrison's Current Company Details
WGSN

Wgsn

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CMF Trend Futurist, Educator, Editor, Advisor
Global
Website:
wgsn.com
Employees:
977
Reiko Morrison Work Experience Details
  • Wgsn
    Wgsn
    Global
  • Wgsn
    Head Of Cmf, Consumer Tech
    Wgsn Jun 2021 - Present
    London, Gb
  • Artcenter College Of Design
    Adjunct Associate Professor
    Artcenter College Of Design Jan 2017 - Present
    Pasadena, Ca, Us
    Currently teaching Insights | HSOC-205I am teaching how to become insightful about the world around us by developing the strategic skills to translate trend data into innovative solutions. My course demonstrates how trend research and analysis can impact potential designs and business opportunities by understanding consumer technology and design trends that impact our world.
  • Magic Leap
    Team Lead - Color, Material & Finish (Cmf)
    Magic Leap Jan 2017 - Jun 2021
    Plantation, Florida, Us
    Develop CMF from conception to production, never settling for less than stellar results.
  • Mesh Collective
    Founding Member / Cmf Strategist
    Mesh Collective Feb 2010 - Jun 2021
    Mesh Collective is a global alliance of creative professionals with a diversity of expertise in brand strategy, socio-cultural research, trend forecasting, CMF strategy, material research and development, and manufacturing technology.We believe that effective research into socio-cultural influencers and consumer attitudes, as well as enabling technological advancements in color, material and finish in the design process, can provide our clients with unique insights that can be translated into effective solutions to suit relevant market needs.Founded by Y Studios, we are a team of founding members and collaborators with complimentary skill-sets. We have a shared mission to provide a seamless approach to research-driven design innovation and new product development: from macro strategy to design implementation and production feasibility.Our collective has extensive experience working in USA, Europe, Asia and Latin America, creating experiential solutions for multinational corporations and small start-up companies.
  • Blink-Id
    Color, Material And Finish Expert | Design Consultant
    Blink-Id Oct 2000 - Jun 2021
    Denver, Co, Us
    I am a highly effective Color, Material, Finish Expert with 27 years of experience in design and product development. With a background in Industrial Design, I understand how a good CMF Strategy can have positive impact on design, sales and the overall success of a company.What sets me apart from other CMF consultants is that I know how to curate and articulate insights from consumer, technology and design trends into an effective CMF Strategy that guides product development and ensure commercial success for companies.I am proficient in trend forecasting and interpretation, with extensive technical knowledge of materials, technologies and manufacturing processes. My experience in the field of CMF has successfully guided a diverse range of product design and development work for my clients. My natural curiosity and passion for CMF as a young Industrial Designer, have eventually led me to become an independent consultant specializing in solution-driven CMF. Over the years, I have developed close relationships with diverse clients like Microsoft, HTC, T-Mobile, Western Digital, Belkin, Harman/Kardon, Infinity, JBL, Avery Dennison, LEGO, Interlink Electronics, Kanex, OGIO, Volvo, Speck Products, Pelican, BMW/DesignworksUSA, Blue Microphone, EarLens, Mesh Collective, Y Studios, AWOL, Pebble Technology, Targus, Johnson & Johnson, Procter & Gamble, Honeywell, ember, ergobaby, Tula Baby, Allo Design, Paw Wave, AER, Stafl Systems and Magic Leap.Specialties: • Trend Research, Analysis & Translation• CMF Design & Strategy• Competitive Analysis• Product Positioning• Color Studies (Colors, Materials & Finishes)• Custom Color, Material & Finish Design & Development• Vendor Sourcing & Vendor Liaison• Technology Audits• Color measurement and standardization• Adobe Creative Suite• Google Workspace• Microsoft Office• Keyshot
  • Belkin
    Color, Material And Trend Consultant
    Belkin Mar 2007 - Aug 2012
    El Segundo, Ca, Us
    Developed corporate color strategy for hard goods by standardizing the color palette, creating standards, implementing color measurement tools, training staff to measure, document and communicate color matching clearly. Develop color strategies, based on current trends, user lifestyles and environments for individual product lines. Assist soft goods color development. Provide trend research and inspirational content for both hard goods and soft goods teams.
  • Bmw Group Designworksusa
    Color, Material, Finish Strategist And Trending Consultant
    Bmw Group Designworksusa Jan 2012 - Apr 2012
    Santa Monica, California, Us
    Consulted with the Munich office, providing conceptual material and finish solutions for mobile devices. Developed conceptual sketches that explained each idea visually, with in depth descriptions of the materials, processes and capable suppliers. The conceptual sketches were helpful to the ID team which took the ideas further, developing for production.
  • T-Mobile
    Color, Material, Finish Strategy And Trend Consultant
    T-Mobile Dec 2009 - Oct 2011
    Bellevue, Wa, Us
    Develop CMF direction for T-Mobile's OEM partners based on current trend research. Create annual trend forecasts that were used by internal design/marketing teams and external OEM design teams. Create CMF presentations for internal reviews and sign off. Develop CMF strategy for T-Mobile's internal Creation Center. Develop road map product planning used internally to align all business groups.
  • Htc
    Cmf Team Leader
    Htc May 2005 - Feb 2007
    Taoyuan, Tw, Tw
    I supported the Taiwan ID team with trend forecasts as well as CMF research and development. I worked directly with customers like Tmobile, Cingular, Verizon, Docomo and Vodafone to develop customized devices. I successfully introduced new, innovative vendors and worked directly with the supply chain. I hired and managed 2 CMF designers based in Taiwan.
  • O2Studio
    Cmf Consultant
    O2Studio 2004 - 2005
    Provided project support doing trend research, custom color matching and development, digital presentations, color studies, client and vendor liaison. Most notable project was the Xbox 360 for Microsoft.
  • Hauser Industrial Design
    Product Designer
    Hauser Industrial Design Nov 2000 - Dec 2001
    I developed product designs for Volvo (concept car colors and finishes), Microsoft (mouse and keyboard colors and finishes), Boone (portable easle), LEGO (arts and crafts tools for girls 8-13), Phogenix (digital inkjet minilab) and Rainbird (sprinkler controller), all with a focus on CMF.
  • Ashcraft Design
    Brand Design Manager And Designer
    Ashcraft Design Nov 1996 - Aug 2000
    Los Angeles , Ca, Us
    I designed various products, managed and directed programs for Harman/Kardon, JBL, Infinity, Diamondback Fitness and Avery Office Products. I developed CMF coherency standards for Harman/Kardon. I implemented a CMF specification system which became the standard for Ashcraft, Harman/Kardon, JBL and Infinity.
  • Ron Rezek Lighting
    Design Assistant
    Ron Rezek Lighting 1992 - 1996
    I developed custom lighting designs for architects and interior designers, managed production on custom jobs, engineered parts, fabricated prototypes, color matched paint, ordered stock / custom parts and coordinated vendors. This role laid the foundation for my CMF career.
  • Mattel
    Industrial Design Intern
    Mattel 1995 - 1995
    El Segundo, California, Us
    Created concepts for musical, outdoor, nursery starter, ride-on, learning toys and activity gyms. Presented own concepts to marketing, engineering and design teams. Some concepts used at focus groups with parents. Also responsible for cost analysis.

Reiko Morrison Skills

Product Design Industrial Design Trend Analysis Design Strategy Design Thinking Concept Development Strategy Materials Concept Design Product Development Creative Direction User Experience Competitive Analysis Trend Concept Generation Color Studies Cross Functional Team Leadership Design Management User Experience Design Design For Manufacturing Color Management Experience Design Teamwork User Centered Design Cmf Design Finish Trend Research And Analysis Strategic Design Positioning Product Innovation Color Measurement Cmf Strategy Rendering Consumer Electronics Color Studies Color Standardization Interaction Design Color Correction Trend Translation Product Positioning Color Consultation Color Matching Graphics Rhino Packaging Ethnography Model Making Service Design Rapid Prototyping

Reiko Morrison Education Details

  • California State University, Long Beach
    California State University, Long Beach
    Industrial Design
  • Georgia Institute Of Technology
    Georgia Institute Of Technology
    Industrial Design
  • George Washington High School
    George Washington High School
    International Baccalaureate

Frequently Asked Questions about Reiko Morrison

What company does Reiko Morrison work for?

Reiko Morrison works for Wgsn

What is Reiko Morrison's role at the current company?

Reiko Morrison's current role is CMF Trend Futurist, Educator, Editor, Advisor.

What is Reiko Morrison's email address?

Reiko Morrison's email address is rm****@****eap.com

What schools did Reiko Morrison attend?

Reiko Morrison attended California State University, Long Beach, Georgia Institute Of Technology, George Washington High School.

What are some of Reiko Morrison's interests?

Reiko Morrison has interest in Usability Research, Health, Networking, Children, Cooking, Gardening, Education, Environment, Science And Technology, Human Rights.

What skills is Reiko Morrison known for?

Reiko Morrison has skills like Product Design, Industrial Design, Trend Analysis, Design Strategy, Design Thinking, Concept Development, Strategy, Materials, Concept Design, Product Development, Creative Direction, User Experience.

Who are Reiko Morrison's colleagues?

Reiko Morrison's colleagues are Charlie Bardsley, Molly Tierney, Pedro Soares, Mariana Santiloni, Joey Chung, Maria Gladun, Livia Nottoli.

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