Orion Group are a worldwide recruitment agency focused on sourcing manpowersolutions across a range of industries including; oil and gas, engineering, renewables, construction, life sciences, finance and manufacturing. I am responsible for all marketing activities. This ranges from the management of the Orion brand across our network of offices and also across the range of digital channels, designing branded collateral, to branding company presentations and tender submissions and influencing office design. All with the goal of ensuring brand consistency and a clear message throughout Orion’s worldwide network of offices.

Achieved brand improvement strategy for leading SaaS eSourcing portal aimed at the public sector and leading a team of six sales consultants, designers, and content marketers. Delivered best practice digital email marketing campaigns – analysis and improvement and experimentation of PPC and sponsored content across social channels Tone of Voice and buyer personas, planning and execution of marketing campaigns aligned with rich content.

Responsible for the full life cycle of corporate branding and product launch projects for a large engineering company ‘InterBulk’ with a variety of stakeholder objectives. Overseen a team of five people. Developed & implemented corporate identity & new media strategies for brand development across multiple products, sectors, and regions to tight budgets. Utilised digital marketing tools to better serve bespoke customer journeys. Aligning overall strategy to the overall objectives of the marketing and business plan.