Effectively lead a production team creating video, photography, social media, PDP and 3D assets for omni-channel marketing content for specialty and luxury retail brands AllModern, Birch Lane, Joss & Main, Perigold. Primary point of contact for brand stakeholders and cross-functional partners to ensure upfront alignment of the creative vision and GTM strategy, technical proficiency, and process optimization. Establish guidelines and design systems for production consistency with in-house partners and external vendors. Manage and forecast multi-million dollar production budgets for the specialty retail brands' Creative Studio. Spearheaded the development and integration of an agility pipeline and scripts to support unforecasted projects; minimizing resources, reducing turnaround time and costs, reducing TAT and cost while ensuring seamless production. Contributor to the AI pipeline development team.

Planned, resourced, and produced omni-channel marketing content including retail and PDP for Wayfair specialty retail brand, Joss & Main. Ensured photography and 3D imagery production supported and elevated the story of the brand. Managed timelines, strategy, goals, communication and deliverables for cross-functional partners. Implemented production efficiencies by developing comprehensive process documentation and ensuring consistent alignment, enabling creative excellence and driving creative ROI at scale. Additionally, led the end-to-end production development and optimization of influencer marketing campaigns, video campaigns, and end-to-end production of the brand’s print and digital catalogs.

A full service creative production agency. Production and direction for editorial, marketing and branded photo and video content from ideation to post-production. Content creation, project management, photo research and photo editing, production services, creative consulting. Clients: Trader Joe’s, XFL, LifeWear, Devils River Whiskey, 10Ten Media x Hearst, This Old House, Prism Health, GreenScreens

Crafted compelling and engaging original content to drive WWE to reach 1 billion followers. Produced and art directed award-winning creative in support of initiatives, partnerships and campaigns. Elevated and evolved brand aesthetics propelling growth in company-wide photo standards. Oversaw and communicated the vision and workflow through all phases of editorial and branded projects. Multi-platform digital storytelling, content production, on set direction, and post-production lead.Consulted on new platforms, specs, workflow, and visual quality control then implemented action to drive progress. Founded in-house digital and social media archives to improve speed and workflow. Invested in the potential and capabilities of direct reports, mentored creatives internally and externally. Provided a positive and successful experience for talent, staff and crew.

Collaborated with Creative Director to revamp the magazine's visual identity, improve department workflow and launch a kids publication. Drove higher standards of photography through hiring top creatives, retouchers and digital artists. Coordinating producer of original video content for magazine app. Moved to the digital media team by leadership to be the photo lead on the website redesign, social media expansion, content creation, and launch of the flagship app and OTT streaming service.

Produced and directed celebrity cover and feature photo shoots for the US edition of FHM magazine. Coordinating producer and director of BTS video content for website and PR. Liaison between the magazine and talent PR, from pitching concepts to communicating production details. Implemented the change from film to digital photography.

Worked closely with the editorial and design teams to illustrate stories in entertainment, health, product, and news sections. Produced and directed still life photography. Negotiated and handled license agreements with photo agencies. Coordinated retouching, delivery of photos, and deadlines with artists. Stock research for photography, illustration and celebrity portraiture.

Completed in-depth photo research for long term projects and sourced existing creative work for features. Extensive stock research for photography and illustration. In-house photographer as needed.

Managed the production schedule and workflow for Flatiron magazine staff. Oversaw production and budget for their start-up, CitiMap an online directory for discovering local businesses like bars, restaurants, shops and services.

Produced photo and video shoots, created custom visual experiences for events, photographed local businesses, cover, and feature stories. Activist is the ultimate guide to the best art and entertainment, food and drink, attractions, hotels and things to do.

Created mood boards and pitches for agency clients. Photographer for T-Mobile campaign.