Responsible for developing and expanding the company's industrial business across Latin America and USA, with a focus on brands positioning, people development and customer relationship management. I work to identify new business opportunities, optimizing existing processes, and building strong relationships with customers, suppliers and partners.

Region: Latin AmericaExpertise: General Mgmt. Sales & Mktg. Financial Value Creation and Organizational Development.Areas: Industrial, Consumer Product Goods, Luxury and Apparel.Channels: Distributors, Modern Retail, Industries, Local Markets and Duty Free Zones.

Led & Grew a US$60 million apparel business for the Ralph Lauren Corporation in the Latin America region. Developed the business in 24 countries, with 80 customers, 800 SKUs and the 1 Men’s sportswear brand in the Latam region. Led a headcount of 40, including a remote team of 4 in the USA.

Led the luxury business development for the northern LatAm cluster (Mexico to Colombia) with operating offices in 10 countries/airports. Business size US$460 million, 310 retail stores, 5 categories, 12,000 SKUs, and 3,000 employees. Direct reporting line of 14.

Led the design of commercial strategies for the growth of the grooming and beauty care businesses in Latin America. Business of US$ 2.7b, with 7 categories, and 15 brands. Led a direct team of 7, an indirect team of 14. Connection with global, regional and local business units to design customer development solutions for all trade channels in LATAM.

Led the design of commercial strategies for the growth of the P&G business in the Mexico Modern Retail. Business of US$ 460m, with 15 categories, and 20 brands. Led a direct team of 14, an indirect team of 110.