Establishing strategic relationships with app developers and oversee development through deployment. Maximizing business value opportunities through mobile carrier payment methods: free, freemium, premium and In App Purchase.Providing developers with support/resources, which will help them monetize their apps in Latin America.Working within cross functional teams to facilitate the development of functional and technical app store requirements.Keywords: Apps, App Store, Mobile, Latin America, Latam, Mobile Payments, Mobile Applications, Mobile Operators, VAS, Digital Goods.

Responsible for developing and implementing operational programs and policies that support sales for LATAM (México, Central America, Colombia, Ecuador, Perú, Argentina, Chile and Brazil)In charge of development of new VAS service with Mobile Operators in Latin America.Provide tactical direction to Country Managers and oversee the implementation of new VAS services.Keywords: Apps, App Store, Mobile, Latin America, Latam, Mobile Payments, Mobile Applications, Mobile Operators, VAS, Digital Goods.

WAU Móvil enables a full-scale platform of mobile connectivity/billing services throughout Latin America.VP Commercial Development Oct. 2012 – Present• Currently consulting with Facebook to implement their mobile messaging strategy for Latin America • Negotiated, developed and implemented new mobile business unit in Brazil in conjunction with VIVO (78 Million subscribers), with monthly revenues of $300,000. Currently deploying same business in 9 additional countries in Latin America. Projected revenues for 2013 - $5,500,000• Manage mobile payments clients, such as Microsoft, Boku, Paypal, Hi-Media. Projected revenues for 2013 - $3,000,000• Evangelizing throughout Latin America about mobile marketing and mobile market research • Administering 14 countries (including Country Managers) and relationships with over 40 mobile operators in Latin America (Telefonica, America Movil and Millicom among others)VP Marketing & Product Development Feb. 2009 – Sept. 2012• Oversee B2C business unit, offering a full-scale platform of mobile services including subscriptions, voting, promotions, contests and mobile commerce. Reached 500,000 subscribers via online advertising in less than 6 months, generating $400,000 in sales per month. • Lead persuasive business development pitches to mobile operators, utilizing internal cross-functional expertise to demonstrate WAU’s category leadership• Implement online advertising procurement process, enhancing efficiencies, reducing customer acquisition costs and increasing retention• Manage key company accounts including Telefónica, Sony Ericsson, Samsung and Turner• Develop, manage, and coach a team of six mobile media experts specializing in building client confidence, guiding the strategic direction of online advertising programs, product definition, design and user interface• Identify new growth vehicles and strategies to meet B2B sales and EBITDA profit goals

• Attracted $3M investment from a NAFTA US-Mexico bilateral business development initiative to launch a full-scale multi-media platform to serve the Hispanic market, including magazine titles, Internet, radio, mobile and TV • Directed strategic planning activities for both the US and Mexico and managed an eight-person team. Oversaw advertising, circulation, sales, distribution, content, marketing and business operations • Developed a national sales force in Miami, New York, Detroit and Los Angeles to conduct business with advertising agencies and clients• Generated advertising/custom publishing revenues of $2M in three years for General Motors, Toyota, Honda, Nissan, Bridgestone, Ford, British Petroleum, Unilever, Wal-Mart, General Mills, Telemundo, NBA, and Quaker State• Drafted and established distribution agreements with leading news and information groups, including The Miami Herald, The Houston Chronicle, The Dallas Morning News and Impremedia, among others. • Negotiated content and business agreements with ESPN Radio, Azteca America, batanga.com and Latcel to widen the company’s media footprint in the areas of Internet, TV, Radio, Wireless and mobile • Other responsibilities: reporting to Board of Directors, budgeting P&L, implementing cost efficiencies, new product development and media multi-platform strategies

• Responsible for all marketing and communications efforts (marketing, advertising, research, and public relations)• Managed a marketing budget of $1 million, resulting in a 600% increase in client base• Co-authored B2B and B2C marketing strategies. Introduced a customer care program through the organization, resulting in a 25% drop in daily calls and an 80% increase in customer satisfaction • Product manager for company’s leading product representing 80% of the overall P & L • Directed advertising and interactive agencies developing media planning, results tracking and campaign evaluation • Strategic marketing consultant clients such as Cablevision (Mexico), Metropolis (Chile) Supercable (Venezuela), and Telefónica (El Salvador)