SQVARE is a full-service Digital Transformation consultancy company. We help our customers achieve their business objectives and results by making them more productive, innovative and competitive through the adoption of digital technologies in all steps of their value-chain. We structure our offering in 3 disciplines: (1) Strategic consultancy for Digital Transformation; (2) Project Management for software development and implementation of line of business solutions; (3) RedPill.Digital - Digital Marketing projects and Omnichannel development.

UNIFY provides Unified Communications and Telephony software, hardware and services for enterprises. Unify is the new name of Siemens Enterprise Communications. As Senior Vice President for Latam I am responsible for sales and channel development in Latin America with offices in Brazil, Mexico, Argentina, Colombia, Chile and Venezuela. Key responsibilities are:. Deliver sales and financial goals of the organization.. Recruit, develop, manage and coach team members to drive growth and operational excellence.. Set performance metrics and define territories and quota for the sales team.. Manage and report accurate forecast and pipeline to the business.. Recruit, onboard and manage channel partners (distributors, system integrators and resellers).As Managing Director of Unify Brazil, I am responsible for the P&L and the functions of Sales, Marketing, Services and Customer Support.

Enterasys provides network and security hardware, software and services for enterprises. Enterasys is a Siemens Enterprise Communications company.Accountable for the full P&L and to manage sales in Latam – with offices in Brazil and Mexico – assuring that the region meets all its financial metrics. I was also responsible for Industry, Public, Press and Government relations.My responsibilities included to set the region strategy in alignment with the global strategy; design sales plans and support programs to achieve the business objectives; recruit and develop sales, marketing, operations and system engineering personnel; assist Sales Managers in complex sales negotiations and resolution of issues and develop and manage high level relationships with key customers; oversight of all channel operation, including revenue and sales performance, field engagement and channel program management.Enterasys was acquired by Extreme Networks in Nov 2013.

Accountable for revenue, margin and market share goals of the OEM division and for adoption of Microsoft technology by PC and Mobile manufacturers.Managed a team of 26 employees and 32 contractors and a budget of US$ 248 million.Responsible for sales, channel strategy, relationship, business development and marketing with PC and Mobile manufacturers, distribution partners, Telecom Operators and Retailers.Under my leadership, business had grown from US$ 22 million in 2003 to US$ 248 million in 2010 and increased market share by 37 points.I was appraised with 8 careers awards, including the Circle of Excellence award for Top Sales Subsidiary WW

Loronix is a system integrator that offers security, anti-fraud and content management solutions.I was responsible for sales of Loronix services offerings, having successfully won projects in Globo.com, Economus (Nossa Caixa/Nosso Banco pension fund), Banco Itaú, PUC, Kwiksair Cargas Expressas and Vale do Rio Doce, generating revenues of US$ 1.2 million.

Silicon Graphics is a vendor of supercomputers, servers, graphical workstations and software.I was responsible for direct and channel sales accounting for US$ 8.5 million in annual revenues, managing a team of Direct Sales, Channel Sales and Marketing professionals. In addition to my role in Brazil, I have temporarily acted as Argentina country manager during a transition in Latin America organization.I have developed the Data Center and High Performance Computing business for SGI in Brazil that generated US 1.8 million in incremental revenue in accounts like Brazilian Army, Furnas, Volkswagen, GM, Embraer, Petrobras, PREVI and UFRN.I was responsible for planning and executing in Latin America region a marketing campaign to change Silicon Graphics brand to SGI that was considered the most efficient of all regions where it was deployed.

GE Capital IT Solutions is a value added distributor, that sells Servers, Storage, PC, workstation and Enterprise software. GE Capital acquired IVIX in 1997.Responsible for product management, demand generation, sales forecast, pipeline analysis, new business development and to manage purchases and inventory levels.During my tenure, I have successfully introduced a new line of business for Storage Systems, achieving US$ 1.2 million – 183% above the target for the first year – and I was recognized with “Best IBM Partner for Latin America” award.I also developed and signed a distribution agreement with SUN and HP, broadening GE offerings and increasing revenue by 17%.

My mission at IVIX was to implement the distribution model and the “routes do market” based on the overall company strategy. I designed the Partners Program and Policies, and was responsible for recruiting, developing and supporting the resellers. I was also in charge of marketing programs for demand generation.In 1993 I was designated to implement a franchised chain of computer stores. Named “IVIX – an IBM Company”, I started that new company from ground-up, recruited the personnel and managed all day-to-day operations, including general business management, financial and sales.I was also responsible for the expansion of the chain, including marketing plans and events for the franchise expansion, working closely with the advertising agency. In second year, we had 9 franchisees, with annual sales revenue of US$3.6 million.IBM sold IVIX to GE Capital IT in 1997.