Director Of Content
Current• Oversee all editorial, social, and affiliate commerce strategy and content for The Newsette.• Own the editorial calendar, ideating on and executing special franchises, campaigns, and tent poles. • Manage the editorial and social teams’ deliverables and schedules, fostering opportunities for mentorship and growth. • Collaborate with sales, marketing, growth, and design teams to create design assets, brainstorm client pitches, and write/edit branded content. • Work alongside growth team to gather engagement data, run A/B tests, and optimize email deliverability.• Ushered in a new era of the newsletter by spearheading the company’s first design and content rebrand while expanding coverage from Monday-Friday to include new Saturday and Sunday sends.• Introduced affiliate commerce in November 2022, driving more than $1M in annual gross revenue. • Grew social channel audiences by 15%; increased accounts reached by 167%; increased profile views by 155%.