Dave Reinke Email & Phone Number

Spokane, Wa, Us

I’m a seasoned marketing leader with a focus on building powerful, results-oriented strategies that drive growth and maximize ROI.𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗢𝗳𝗳𝗲𝗿:𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗟𝗲𝗮𝗱 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴: Design and execute campaigns that attract high-quality leads and keep prospects engaged.𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗔𝗕𝗠): Develop and implement targeted ABM programs that align sales and marketing efforts to win key accounts.𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Streamline and improve lead-to-customer conversion rates through tools like Chili Piper and optimized nurturing strategies.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 & 𝗣𝗮𝗶𝗱 𝗠𝗲𝗱𝗶𝗮: Launch and manage campaigns across Google Ads, LinkedIn, and other platforms to boost visibility and conversions.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗥𝗠 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Implement and fine-tune systems like HubSpot to create scalable, automated processes for lead routing, tracking, and follow-up.𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Set up dashboards, track KPIs, and optimize based on real-time data to make every campaign more effective than the last.𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Craft messaging and content that resonates with your target audience and supports every stage of the buyer’s journey.

Moscow, Idaho, Us

Led the global marketing strategy for a leading labor market data and analytics firm, driving demand generation, optimizing CAC, and significantly increasing marketing-sourced revenue for B2B SaaS solutions.𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Increased marketing-sourced revenue from 10% to 53% of new sales ARR over three years, helping grow overall revenue from $20M to $100M.𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗜𝗺𝗽𝗮𝗰𝘁: Delivered a $70M pipeline and $30M in revenue in 2023 through account-based initiatives, achieving a 4.5 ROAS.𝗧𝗿𝗮𝗳𝗳𝗶𝗰 & 𝗦𝗘𝗢 𝗚𝗿𝗼𝘄𝘁𝗵: Led SEO initiatives resulting in a 3X increase in website traffic over three years.𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Generated 15,000+ content downloads in 2023 through targeted email campaigns, paid promotions, and digital experiences.𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Implemented cross-channel marketing campaigns that reduced CPL (cost per lead) by 20% while improving overall engagement and lead quality.

Moscow, Idaho, Us

Moscow, Idaho, Us

Chester Springs, Pennsylvania, Us

Transformed a web development agency by introducing and scaling paid media services, driving measurable business impact through digital marketing.$𝟭.𝟴𝗠 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed $1.8M in annual media budgets, generating over 1,000 monthly conversions and maximizing ROI.𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Increased attributed conversions by 5X through dynamic call tracking and strategic bid optimizations.𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Created high-conversion landing pages and implemented A/B testing strategies that continually improved efficiencies.𝗟𝗲𝗮𝗱 𝗚𝗿𝗼𝘄𝘁𝗵: Increased lead volume by 45% YoY through targeted paid search and display campaigns, improving pipeline quality and conversion rates.

Spokane, Wa, Us

Drove account-based marketing (ABM) strategy and demand generation efforts for B2B clients, specializing in high-value account engagement and marketing automation.𝗔𝗕𝗠 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Developed ABM strategies that delivered targeted, personalized content to decision-makers, increasing CTR by 140% YoY.𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Integrated marketing automation platforms with Salesforce, creating lifecycle automation programs that increased conversion rates by 17%.𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Standardized client reporting across 170+ KPIs using Salesforce, Marketo, Google Analytics, and other platforms.𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻: Boosted client retention by 30% through personalized ABM campaigns and tailored account growth strategies that drove sustained engagement.

Spokane, Washington, Us

Led a team of 10 digital media specialists, expanding the agency’s digital capabilities and driving significant business growth through programmatic and paid media strategies.$𝟰.𝟱𝗠 𝗶𝗻 𝗠𝗲𝗱𝗶𝗮 𝗦𝗽𝗲𝗻𝗱: Managed $4.5M in display advertising budgets, boosting weekly conversions by 45% and reducing CPA by 41%.𝗠𝗼𝗯𝗶𝗹𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Developed a mobile display strategy that drove a 30% increase in conversion volume and a 278% boost in conversion rate.𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Created a custom Access database, increasing daily reporting efficiency by 6X.𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Pioneered dynamic content and creative solutions that enhanced audience targeting and led to a 25% reduction in wasted ad spend.

Spokane, Washington, Us

Led the digital transformation of a traditional agency by introducing affiliate and display marketing services, managing large-scale budgets, and executing cross-channel campaigns.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Developed systems and processes to help a traditional agency manage a digital budget exceeding $12M within two years.$𝟲.𝟴𝗠 𝗕𝘂𝗱𝗴𝗲𝘁 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Managed annual budgets of $3.2M in Display and $3.6M in Affiliate Marketing, driving significant cost reductions and increased conversion rates.𝗖𝗿𝗼𝘀𝘀-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Led integrated campaigns across display, email, social, television, and OOH, resulting in substantial increases in engagement and enrollment rates.𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗚𝗿𝗼𝘄𝘁𝗵: Secured $1.6M in monthly marketing spend, making the department the second-most profitable in the agency through upselling digital services.

Spokane, Washington, Us

I served as the primary liaison between our agency and clients, ensuring that their advertising needs and objectives are met. I developed strategic advertising campaigns tailored to their goals and budgets, overseeing their implementation and providing regular performance reports.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Managed all marketing efforts for clients, ensuring efficiency and effectiveness.𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed annual marketing budgets of $4.8MM.𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹 𝗦𝗸𝗶𝗹𝗹𝘀: Assessed the effects of traditional media on organic website traffic, finding correlations using Google Analytics and internal data.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Built and presented annual marketing budgets, quarterly creative strategies, and monthly media plans.

Spokane, Washington, Us

Television focus but also owned many specialty projects such as microsite development, various online marketing initiatives, radio/transit/outdoor placement, mobile marketing, and event coordination.Developed many client/vendor relationships -- resulted in referral new business.Played an integral part in television production, from conception to completion.Was a driving force behind advanced attribution techniques to improve tracking.Drove the development of microsites for use on individual television stations to increase.Helped plan events such as open houses, competitions and career fairs and develop/execute media strategies to promote.Managed affiliate-marketing programs for various clients.Managed annual marketing budgets of $2.2MM.

Spokane, Washington, Us

Focused on developing my negotiation skills, fundamental television approaches, budget management, and strategic testing.Analyzed TV performance and executed optimization.Negotiated annual contracts, clearance levels, bonus weight, etc.Main point of contact for over 100 different vendors nationally.Managed annual television marketing budgets of $1MM.

Spokane, Washington, Us

Responsible for tracking and analyzing media placement for national direct response clients.Responsible for weekly performance reporting.Coordinated TV commercial placement weekly on over 50 television stations nationwide.Monitored response from television spots on a granular level, by station, by market.

During this short time I assisted with multiple product launch proposals and various non-profit initiatives while learning the different aspects of agency life.Managed Vanessa Behan Crisis Network’s Pumpkin Ball collateral and website creation.Press checked projects for print.Acted as Account Coordinator on national campaigns.Ran jobs through internal traffic system.Wrote and edited various copy.

Bachelor Of Science (B.S.), Advertising

Diploma