Strategist with over 25 years of experience in online and offline. Strong business oriented skills with extensive knowledge in campaigns, communication platforms, social media, content and CRM. Well-versed in media, performance, data and analytics and PR.Rei graduated in Communication, with specialization in Advertising at Escola de Comunicações e Artes / USP. He has over 20 years of experience in digital communication. During his career he worked for several major clients from different industries such as Telefónica Vivo (#1 mobile carrier in Brazil), TAM Airlines, Azul Airlines, Via Varejo (largest retail company in Brazil), Cielo (payment services), Boehringer, Sky (paid TV), Nokia, Microsoft, Dell, Xerox, Intel, Nike, Coca-Cola, PepsiCo P&G, L'oreal, Colgate-Palmolive, Diageo (Johnnie Walker, Smirnoff and Baileys), Beiersdorf Nivea, Danone, Nestlé, Audi, Ford Motors Company, Land Rover, Jaguar, FCA and General Motors.Worked for 14 years for Wunderman where he started as Information Architect and Customer Experience, being responsible for leading the area after 01 year. He was promoted progressively until reaching the role of Strategy Director. In that role, he was responsible for defining the strategy of some of the agency's most important clients, as well as playing a key role in new business. In 2018/19, for example, he was a major contributor in the winning pitches for Google’s media account and Porto Seguro 360o account.He worked as a Communications Strategy Consultant for advertising and PR agencies before starting as Strategy and Creative Vice-President for Ketchum Brazil.Specialties:Digital MarketingStrategic PlanningCustomer ExperienceInfluencers MarketingSocial MediaContent MarketingAlso well-versed in Media, Performance, Data and Analytics