Leonardo Reis Email and Phone Number
Biopharmaceutical Leader | Global and US Marketing and Sales Expert | Passionate about making a difference for people living with rare diseases at
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Chiesi USA, Inc.
Leonardo Reis's Location
Boston, Massachusetts, United States, United States
Leonardo Reis's Contact Details
Leonardo Reis work email
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About Leonardo Reis
Senior commercial executive with a passion for improving the lives of people affected by rare diseases by bringing to market and commercializing innovative biopharmaceuticals that change the lives of individuals and families affected by debilitating and lethal rare diseases.Throughout my career, I have set up and led successful teams of marketers and sales professionals and supported them to be the best they can be. I take pride in building and leading high-performing teams that have a positive can-do attitude, a culture of collaboration and trust, and that achieve impressive results for patients, families, and the business. Due to my strong leadership abilities, I also thrive in cross-functional team leadership and am highly experienced working within matrix organizations. I can influence and effectively lead direct and cross-functional teams toward achieving complex objectives and successful rare disease product launches and commercialization.Experience:Rare disease US commercialization | Sales leadership | US and Global Marketing leadership | Cross-functional leadership | Rare disease launch strategy and execution | High-performing team setup and leadership | New business unit set up | New business and asset integration | Rare disease pricing and reimbursement | Commercialization of biologic products | Buy and bill commercialization | Patient HUB services set up | Specialty pharmacy managementKey Skills:Strategic mindset | Entrepreneurial and agile | Direct team and cross-functional leadership | Strong interpersonal and intercultural communicator | Ability to operate under high-stakes high-pressure situations | Aptitude to drive significant organizational change | Avid and fast learner
Leonardo Reis's Current Company Details
Chiesi Usa, Inc.
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Biopharmaceutical Leader | Global and US Marketing and Sales Expert | Passionate about making a difference for people living with rare diseases
Leonardo Reis Work Experience Details
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Head Of Sales, Us Rare DiseasesChiesi Usa, Inc. Apr 2023 - PresentCary, North Carolina, UsChiesi Global Rare Diseases is a business unit of the Chiesi Group focused on developing, acquiring, and commercializing innovative treatment options for people living with rare and ultra-rare diseases.• Responsible for the leadership of the US Sales organization comprised of highly experienced rare disease sales professionals. Responsible for three product launches and eight commercial-stage products in the US indicated for rare and ultra-rare conditions.• Led the Lysosomal Storage Disorders sales team towards successful launches of Elfabrio and Lamzede in the US, exceeding naïve and switch patient targets for Elfabrio. • Led the sales launch readiness activities for Filsuvez in the US for Epidermolysis Bullosa (EB) by defining the go-to-market sales strategy, structuring the sales force, and recruiting a highly skilled team, resulting in a rapid launch readiness and execution that greatly exceeded launch expectations.• Led the reorganization of the sales force, resulting in the creation of a new cardiometabolic sales team to increase the promotional effort and business results for Juxtapid and Myalept.• Provided continued sales leadership for the Ferriprox and Revcovi sales team supporting the overachievement of the sales goals for the brands. • Led all aspects of the integration of the Amryt sales organization into Chiesi post-acquisition of Amryt in 2023, resulting in a successful integration and business continuity.• Therapy areas responsible for include Lysosomal Storage Disorders, Rare Hematology, Rare Endocrinology, Rare Cardiology, Rare Dermatology, and Rare Immunology.
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Senior Director, Global And Us Marketing Rare DiseasesChiesi Usa, Inc. Apr 2020 - Apr 2023Cary, North Carolina, Us• Led the setup of the US Marketing function for Chiesi Global Rare Diseases (GRD) following the rare diseases business formation in the beginning of 2020.• Hired, onboarded, coached, and led a diverse team of marketers, creating a high-performing US marketing team that successfully supported product launches and the commercialization of the rare disease portfolio in the US and globally.• Led the strategy development for Elfabrio in Fabry disease, including the creation of a differentiating and compelling positioning, branding, key message platform, and overall development of the global and US brand plans, branded HCP campaign, US Patient campaign and digital efforts.• Led the US cross-functional launch team by acting as launch lead for Elfabrio, overseeing planning and execution of all launch preparation activities.• Served as Global Commercial Lead for Elfabrio, co-leading the global brand team and providing strategic direction and commercial input for clinical development strategy, regulatory strategy, lifecycle management, and geographic expansion.• Worked closely with the regional and local teams to ensure an effective pull-through of the global Elfabrio campaign across geographies in preparation for global launches.• Generated actionable Patient and HCP insights by working with the insights team on market research projects and through HCP and patient advocacy group interactions.• Provided oversight and overall leadership for the preparation of the launch of Lamzede in the US for Alpha-Mannosidosis. • Provided overall team guidance for the effective management of a multimillion-dollar marketing budget by effectively managing the agency on record.
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Associate Director, Global Marketing SpinrazaBiogen Dec 2017 - Apr 2020Cambridge, Ma, Us• Part of the Spinraza global commercial team that delivered one of the best rare disease launches ever from a revenue uptake perspective, reaching USD $1.7 billion in sales only 2 years post US launch.• Performed a thorough analysis of the Spinraza patient journey and developed actionable strategies to help remove treatment barriers so that more SMA patients could start and stay on Spinraza therapy.• Led the repositioning of Spinraza resulting in the development of a new product positioning that was more competitive in nature and relevant to the evolving market landscape and entry of competitors.• Ensured organizational readiness for upcoming competition by leading the cross-functional competitive readiness team towards the development of competitive strategic guidance and counter strategies, enabling the continued success of Spinraza even in the face of new competition.• Provided continued support and guidance to the affiliates in the LATAM and APAC regions resulting in the strong preparation and execution of successful Spinraza launches in those regions.• Led the global Spinraza performance management process providing company leadership, including the CEO and EVP of Commercial, with key information about the performance of the brand.• Responsible for the evolution of the Spinraza branded campaign by managing the agency on record on the review of the brand’s current campaign in preparation for a rapidly changing competitive marketplace. -
ConsultantEvidera Oct 2016 - Dec 2017Bethesda, Md, UsEvidera's Global Market Access Consulting practice provides clients from the Pharmaceutical industry with strategic advice on how best to move their products through the pipeline, maximizing the commercial opportunity of their assets. Position involves advising clients on product planning, positioning, value messaging, evidence generation strategies, as well as guiding business development and licensing decisions.• Led a project team from the planning stages to the delivery of actionable recommendations for the development of a successful value proposition for a client’s novel Multiple Sclerosis asset. • Performed a key role as part of a team that assessed the payer landscape in the US and the major European markets and developed strategic recommendations for optimal clinical trial design and evidence generation for a novel Idiopathic Pulmonary Fibrosis (IPF) asset in early stages of clinical development.• Played a key role in a project team that assessed the commercial opportunity of an HBV asset in early clinical stages, enabling the client to make a more informed business development decision.• Assessed the value messages of a leading chronic migraine product with payer decision makers in the US and developed actionable recommendations to improve the communication of the product’s value.• Led project teams towards performing a thorough market access landscape assessment of novel Hepatitis B, Cardiovascular, Parkinson’s disease, and ALS assets in the US and Europe with the objective of developing strategic recommendations for optimizing the products’ value demonstration. -
Esprit Commercial Global Mba Leadership Development ProgrammeGlaxosmithkline Sep 2012 - Oct 2016Brentford, Middlesex, GbPart of GSK's Esprit Commercial MBA leadership development program. -
Marketing Manager - Specialist CareGlaxosmithkline Feb 2015 - Sep 2016Brentford, Middlesex, GbHead of the Specialist Brands Business unit for Southern Africa, responsible for leading the development and implementation of the marketing strategies for the HIV, CNS, and Dermatology portfolios in the region.• HIV Business Unit Lead responsible for leading the re-establishment of the GSK HIV franchise in Southern Africa by driving the capability building and creation of a high-performing multi-functional team.• Led the HIV team in launching Tivicay in Southern Africa, overseeing launch meetings, product segmentation, KOL engagement, and post-launch activities. Achieved 47% HIV portfolio growth in 2015, with Tivicay included as a first-line treatment in Botswana's national HIV/AIDS program in 2016.• Led the creation of a high-performing HIV team by training and raising the capability of the sales force and establishing a brand team way of working between marketing, medical, market access, and sales, resulting in a superior team-based approach to strategic brand planning and implementation of activities.• Led the brand plan strategy development and short-term promotional execution for the priority brands in the HIV portfolio.• Led the launch preparation process for Triumeq in the Southern African region with the aim of achieving a successful launch following the product’s registration.• Provided continued coaching, developmental support, and guidance to the Brand Managers in the business unit, resulting in a strong brand management capability within the team. • Responsible for the onboarding, leading, and capability building of three marketing graduates, driving them to successfully support the different therapeutic areas in the business.
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Medical Sales Representative - ProliaGlaxosmithkline Sep 2013 - Feb 2014Brentford, Middlesex, GbDevelopmental Job rotation.• Launched Prolia (denosumab) to doctors in a sector of the city of Rio de Janeiro driving the doctors’ experience with the product from awareness to usage.• Identified the most common patient profiles treated by each doctor visited and tailored the product’s benefits to the identified patient profiles, resulting in the identification of suitable patients for the product.• Analyzed prescription data and identified the key osteoporosis market prescribers in the territory, leading to better targeting and field productivity.• Met or exceeded all the visitation KPIs and product knowledge targets established by the district sales manager.• Visited the territory’s points of sale and ensured that appropriate product stock levels were available for patients, resulting in no out-of-stocks in the territory.
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Respiratory Strategic Marketing Projects ManagerGlaxosmithkline Sep 2012 - Sep 2013Brentford, Middlesex, Gb• Led a cross-functional project team from the planning stages to the successful launch of GSK Brazil’s “Viver Mais” (Live Longer) patient support program, creating access for patients, increasing patient compliance, and ultimately increasing demand for Seretide and Flixotide. • Planned, managed, and successfully implemented the global RxCx COPD initiative in Brazil (Seretide and Niquitin co-promotion), strengthening GSK’s position as a respiratory leader in the market.• Organized Seretide’s Life Cycle Management Strategy activities and managed their implementation, helping to maximize the commercial potential of GSK Brazil’s most important asset.
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European Commercial LeadViiv Healthcare Feb 2014 - Feb 2015Brentford, England, Gb• Played a key role as a member of the European regional team that drove the implementation of the global strategy and delivered successful launches of Tivicay and Triumeq across Europe in collaboration with the country teams.• Led a cross-functional project team through the planning and successful execution of the external European Triumeq Launch Meeting, which provided relevant scientific education and clinical practice information about Triumeq to over 200 leading European HIV HCPs, ultimately helping to ensure a strong commercial launch of the product in Europe. • Developed the segmentation and targeting approach for Triumeq in Europe and supported the successful execution of the approach with the European countries.• Successfully organized and executed the Tivicay sales training for the wave two launch countries (Belgium, Switzerland, Poland, Hungary, Slovenia, Slovakia, Greece, and Estonia).• Analyzed the marketing expenditure of the European marketing team and identified a new marketing mix resource allocation methodology for the region that helped prioritize and optimize the allocation of the growing Advertising and Promotion budget. -
Mccombs Enhance ProjectChevron Jun 2011 - Aug 2011San Ramon, Ca, Us• Researched industrial demand for natural gas in the United States and identified relevant trends for the use of client’s natural gas in a specific industrial sub-sector.• Analyzed the cost structure and economic drivers of the identified industrial sub-sector and quantified potential opportunity for long-term demand for client’s natural gas. -
Americas Marketing AnalystAkzonobel Aug 2009 - Aug 2010Amsterdam, Noord Holland, Nl• Developed profiles of tier one American and Brazilian customers through research and client meetings, providing management with customer-driven new product ideas that resulted in the decision to develop a major new technology for the company’s main Brazilian customer.• Led the development of the five-year North America strategic plan by executing market analyses and consolidating business objectives, resulting in the creation and recommendation of tactics to deliver the strategy.• Prepared a financial analysis of the firm’s major competitor that identified that competitor’s value drivers, which helped develop the firm’s strategic response to that competitor’s advances.• Performed market analyses of the $250M North American Marine coatings market, identifying new business opportunities that led to the creation of a task force focused on capturing new business in the Pacific Northwest region.• Delivered training and support to marketing analysts, improving the quality of market information collected, enhancing the firm’s understanding of the markets it serves, and generating customer-driven ideas for new products. -
Business Associate - Career Development ProgramAkzonobel Feb 2008 - Aug 2009Amsterdam, Noord Holland, Nl• Led an eight-person project team to the development of a new sales quotation process for zinc-based products, decreasing company’s risk by limiting its exposure to zinc metal price fluctuations.• Generated cost indexes of the firm’s most important raw material groups, enabling Commercial manager to defend company’s gross margins through contract price renegotiations with customers.• Designed warehouse map that identified location of hazardous and fast, medium, and slow-moving raw materials, and recommended changes to their storage locations, improving site safety, and optimizing the use of warehouse space.• Performed historical consumption and demand analyses of raw materials, and optimized their required safety stock levels, resulting in a decrease of 4 million pounds in inventory and $1.2M in operating working capital.• Recognized opportunities to utilize obsolete raw materials in the production process, generating $100K in savings.• Carried out and tested laboratory batches of newly-developed coatings’ formulations with R&D chemists.
Leonardo Reis Skills
Strategy
Management
Project Management
Leadership
Marketing
Business Strategy
Strategic Planning
Market Analysis
Analysis
Cross Functional Team Leadership
Pharmaceutical Industry
New Business Development
Financial Analysis
Supply Chain Management
Marketing Strategy
Product Management
Recruiting
Business Development
Competitive Analysis
Financial Modeling
Market Research
Pricing
Business Process Improvement
Manufacturing
Sales
Training
Product Launch
Public Relations
Public Speaking
Pharmaceutical Sales
Segmentation
Business Planning
Marketing Management
Brand Management
Forecasting
Market Planning
Market Access
Pharmaceutical Management
Specialty Pharmaceutical
Product Development
Leonardo Reis Education Details
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Harvard Business SchoolCertificate Of Management Excellence -
Northwestern University - Kellogg School Of ManagementSales
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Harvard Business School
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InseadDeveloping Executives And Leaders Program
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Harvard Extension SchoolOptimizing Leadership
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Texas Mccombs School Of BusinessGeneral
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San Diego State UniversityMarketing
Frequently Asked Questions about Leonardo Reis
What company does Leonardo Reis work for?
Leonardo Reis works for Chiesi Usa, Inc.
What is Leonardo Reis's role at the current company?
Leonardo Reis's current role is Biopharmaceutical Leader | Global and US Marketing and Sales Expert | Passionate about making a difference for people living with rare diseases.
What is Leonardo Reis's email address?
Leonardo Reis's email address is lr****@****esi.com
What is Leonardo Reis's direct phone number?
Leonardo Reis's direct phone number is (781) 464*****
What schools did Leonardo Reis attend?
Leonardo Reis attended Harvard Business School, Northwestern University - Kellogg School Of Management, Harvard Business School, Insead, Harvard Extension School, Texas Mccombs School Of Business, San Diego State University.
What are some of Leonardo Reis's interests?
Leonardo Reis has interest in Project Management, Global Business, Product Launches, Brand Management, Strategic Management, Economics, Cultures, People Leadership And Development.
What skills is Leonardo Reis known for?
Leonardo Reis has skills like Strategy, Management, Project Management, Leadership, Marketing, Business Strategy, Strategic Planning, Market Analysis, Analysis, Cross Functional Team Leadership, Pharmaceutical Industry, New Business Development.
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