In addition to art direction, design, and mentorship tasks, I also oversee resource management (internal and external) including coordination of contract creatives and other vendors for the creative, account service, digital strategy, and PR/publicity teams at the agency.

As the Senior Art Director on a team of 11, I work with other talented creatives to solve challenges for clients in industries ranging from medical to logistics, government to health + wellness and just about everything in between. ​Projects include:- Brand strategy + visual identity (branding and rebranding)- Broad-scope consumer and B2B campaigns- TV / radio / photoshoot / web video production strategy + art direction - Digital strategy and design for websites, web ads, email marketing + social media- Physical and digital toolkits- Other general marketing materials...all of which involve work from inception (strategy + brainstorming) to execution (design + team oversight).Bonus community connection:LAVIDGE has been a top tier sponsor for AIGA Arizona and PHXDW as the Communications Agency in 2019 and 2020. I took the role of Communications Director, both years, creating and maintaining all messaging, social media marketing (paid and organic), e-mail design and distribution, website content, and PR team oversight.

Full-service client support including visual identity creation and brand guidelines, vendor coordination and negotiation and marketing/advertising strategy for a wide range of agencies, small businesses and nonprofit organizations.Projects + services:- Visual identity development, branding + rebranding- Print collateral (ads, posters, flyers, door hangers, business cards, brochures + postcards)- Large format print (traditional and digital billboards, banners, backdrops + vehicle wraps)- Web design- Static and animated web banners- Social media graphics, promotion + advertising - Direct mail - Package/label design - Copywriting (blog, TV, radio, PR & social media)- Blog maintenance- Marketing strategy / planning- Vendor coordination

Overall strategy and content management for the chapter and overseeing the team of communications specialists in blogs, social media, email, design, and the website.

Advisory role. Support for current board of directors.

As President, I focus on the vision and direction of the Board of Directors, chapter and creative community as a whole. I'm the primary contact between the chapter and the national office and share responsibilities for running monthly board meetings and keeping the board focused on its mission and objectives.- Ensure the chapter pursues its mission consistently- Ensure accountability of the chapter to the interests of the members- Work with Vice President to execute and manage two annual local retreats and 10 monthly board meetings - Work with the Vice President, Treasurer and Chapter Manager to file the annual report with AIGA National- Provide mentorship and support for all board members- Communicate the National agenda to the local chapter- Report to AIGA NationalAdditionally, PHXDW 2020 planning was integrated into the AIGA Arizona board programming and I took the role of PHXDW Co-Director for the week of events. Due to COVID-19, this and all other AIGA AZ programming was taken virtual, therefore I lead the charge on that shift, both board-side and outward facing.

Chapter Manager (Secretary) on the Executive Team for our board of over 25 individuals and 9 committees, including 2 remote boards in Tucson and Flagstaff. Responsibilities include:- Working closely with President, Vice President and Treasurer- Maintaining the agenda and minutes for monthly board meetings- Coordinating location and refreshments for all meetings and retreats- Assisting VPs and Directors in all aspects of committee planning- Task follow-up with all committee members throughout the month- Strategy and planning for community events and initiatives - Help organize and attend bi-annual local retreats and annual national retreats

AIGA Arizona is one of 75+ local chapters for the national organization, AIGA: The Professional Association for Design, which advances design as a professional craft, strategic advantage and vital cultural force, representing a worldwide community of over 25,000 design advocates.- Liaison between the board of directors and community- Coordinate volunteers for local AGIA AZ events- Vetted, scheduled and oversaw all volunteers for the 2016 and 2017 Phoenix Design Week conferences and weekly events

PHXDW is the only annual two-day conference and week of events organized by community volunteers for fellow designers, illustrators, writers and UX professionals. It brings together world-class speakers and local experts for two full days of actionable insights and inspiration and then a subsequent week of meetups, workshops, talks and social gatherings held by individuals and organizations that serve the Phoenix design community.I have held numerous positions on the team over the past several years including volunteer director in 2016 and 2017, director for the 2018 program, co-director for 2020's first-ever virtual week of events, creative manager for 2021, and communications director for 2022.- Directed all planning an execution for conference and week of events- Lead a 22+ (and growing) team of volunteers on committees including Creative, Communications, PR, Logistics, Programming and Community Events- Work closely with Project Manager to maintain hiccup-free task completion- Creative direction for ongoing visual identity and templates*- Maintain the website front-end changes, social media content and email marketing​*I did not design branding for the programs - but provided creative direction and various production.

After nearly 2 years working with and then leading the Marketing Committee, I was nominated as President of the GET Board of Directors (12+ individuals and 4 committees) for 2018.

GET Phoenix Young Professionals facilitates personal development and building business relationships with a focus on community. Through networking events, educational workshops and activities benefiting local non-profit organizations, members and attendees get to know other like-minded young professionals invested in all aspects of their future.- Refreshed the visual identity for the organization after 9 years- Created and implemented brand guidelines and consistent online imagery- Redesigned entire website- Maintained social media content, imagery and promotion/advertisement across 3 channels reaching 5000+ followers- Handled all email marketing (1200+ subscribers)

Held the positions of Creative Marketing Manager and Director of Marketing for the holding company of Dollar Loan Center (NV, SD, CA, UT), Clark County Collection Service (NV) and Brennan Rock & Roll Academy (SD). Built and led a 6-person team. Responsible for all companies’ brands, lead design, public relations and department administration.- Introduced brand guidelines - Creative conceptualizing/direction- Vendor relations - Oversaw PR – writing/coordination- Copywriting (print, TV, radio and web content) - Mailers (78 stores/5 markets)- In-store and outdoor signage - Print collateral (design and print coordination)- Books (design and print coordination, 20-64 pages) - Canvas design- Interior design - Photography- Hiring manager/trainer - Event planning, set-up and execution- Oversaw social media content - Customer/member correspondence- Assisted in media trafficking/coordination- In-house promotion conception and collateral design (posters, flyers, microsites)

Held the positions of Production Artist, Graphic Designer, Senior Graphic Designer and Art Director in this multi-client advertising agency. Led a 3-person team. Responsible for the agency’s brand and day-to-day original design layout, account coordination and copywriting for automotive, hotel/casino, political, financial, non-profit, security, home repair and restaurant clients.Design Development and Execution including:- Logo development- Brand development and implementation- Traditional print media (ads, flyers, collateral, signage, direct mail, invitations)- Out-of-home (traditional/digital billboards, mobile billboards and "accessories" (buildouts, skirts)- Digital media (web design, web banners, e-blasts)Duties:- Brand ambassador - Original layout design - Editorial/publication design- Creative conceptualizing - Copywriting (print, tv and radio) - Photo/video shoot direction- Oversaw video/audio editing - Client Relations - Account coordination - Account management - Job entry/trafficking - Vendor relations - Schedule management - Administration - Hiring manager/trainer- Photography

Worked on advertising designs for all MGM Grand nightclub venues, Body English Nightclub (Hard Rock Hotel & Casino) and Home Nightclub (St. Louis), specifically: - Print ads for local magazines - Flyers and other hand-outs - Business cards- Promotional posters - Venue signage - Web banners- Social media layouts - E-mails/newsletters - In-house collateral

Managed scheduling and inventory for the Excalibur Hotel/Casino location of this sign, decal and banner shop in addition to the following tasks:- Designed multi-colored layouts for small, medium and large aluminum signs- Designed and assembled backlit light box displays- Designed and assembled layouts for glass mirror displays- Designed and assembled vinyl decals- Designed and assembled large vinyl-on-canvas banner displays- Utilized FlexiSign Pro to create designs for signs, banners, and decals- Utilized PhotoShop to create background images for designs