Renata Lamounier Email and Phone Number
Experienced Multinational executive in planning and implementation of corporate communication strategies, branding, press relations, opinion leaders relationship building, internal communications, innovation and marketing (on and off-line) in different segments, like consumer products, insurance, financial services, oil & gas, automobile industry and health care developing strategies to position company's image and build reputation among the stakeholders.Knowledge of foreign languages and used to work in complex organizations and different cultures. Ability to coordinate multidisciplinary communication teams and agencies in a variety of situations, including restructurings, corporate reputation building, institutional image crisis, product launches, rebrandings. Key projects/ results:- Implemented a communication area in a Startup company- Significant improvement on company's image/reputation- Managed 3 rebrandings in major companies (Brand Building)- Coordinated a naming rights project with a successful brand positioning- Implemented internal digital platforms with high employee engagement- Recognized by humanized leadership
Blq
View- Website:
- blquality.com
- Employees:
- 8
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Conselheira And InvestidoraBlqBrazil
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Diretora ExecutivaBlq Jul 2020 - PresentResponsible for a restructure of the organization, bringing new processes and a new positioning through a rebranding delivered in 2022. In 2020, took over the communications area, and restructured it for the new moment of the company, bringing new talents to the team, incresing social media deliveries and implemented a succesful SEO program with quality content. I also developed an app that was integrated with the manager sistem of the school and implemented innovative ways to comunicate internally and externally - the second one organically, with many appearances on local magazines, newspapers and social media, specially, linkedin. Another important delivery was the implementation of a Maker Culture in the institution integrated with a bilingualism program - as I became an specialst on the subject. We also participated on the main events in brazil of bilingualism, innovation and maker culture, marketing strategies, digital trends and socioemotional skills. - Social Media, Marketing, Rebranding, Innovation, Content.
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Communications LeaderPetrorio May 2018 - Jun 2020Rio De Janeiro E Região, BrasilResponsible for internal and external communications, press relations, social media strategy, marketing campaigns, corporate social responsibility, institutional events, coordinating a local team and external partners. Managed the rebranding in 2018, adressing strong transformation in the company's reputation (brand building) and changing the way we er´re positiong the company to all stakeholders. The processes was through design thinking, wich we kept using as an important tool in the company. One important thing that I delivered was a SEO project, with the leadership that had a significative impact on their reputation. Also developed a joined strategy with other areas as HR, innovation, operations and compliance. A position oriented to results and a report to the CEO.- Social Media, Marketing, Events, Innovation, Content, Management, Budget oriented. -
Corporate Marketing Communications ManagerBrookfield Brasil May 2015 - May 2017São Paulo E Região, BrasilResponsible for internal and external communications, institutional marketing and digital institutional presence, aligning brand communication and support the business group. Also responsible for cultivating positive interaction with media, civic leaders and community organizations, corporate events and campaigns. Responsible to Communicate the brand to the stakeholders, also to reinforce the culture enhancing benefits to corporate organizations and internal members. Planning and execution of external communications, corporate reputation and brand awareness initiatives, social media strategy, SEO activities. -
Corporate Marketing Communications SpecialistAig Jan 2012 - May 2015São PauloStrategic planning for public relations, development of integrated communications plans aligned with its business strategies. Think and manage the organization's relations with all its audiences and the impact on reputation, responsible for the media relations. Development and coordination of internal and external events and campaigns. Development of an understanding for internal audience through communication and the strategic planning guidelines established on the basis of organizational goals. Management of Crisis Communications, using internal and external communication tools in order to avoid, minimize possible negative impacts on company’s image. Brand monitoring and digital area. -
Communications AnalystIdeia Comunicação Empresarial Sep 2010 - Nov 2011Belo Horizonte E Região, BrasilMedia relations, press relations service, writing and dissemination of press releases, contact with journalists and customers, content production for magazines, websites and social media, reporting, monitoring and planning of communication actions and media training. Responsible for complying with the following companies: Votorantim Metais, CASE, New Holland Fiat Group and CSN. -
Journalist And Communications ConsultantBolhas Comunicação Aug 2009 - Dec 2010Belo Horizonte E Região, BrasilResponsible for the production of Roma FIAT newspaper in Belo Horizonte and Rio de Janeiro. -
Event ProducerPinnacle Hospitality Group May 2007 - Jan 2009Sydney E Região, AustráliaResponsible for corporate conferences, hotels summits, and fairs in the most important venues in Sydney. My main responsibility was to assure everything in the designed was delivered as expected, making sure the clients where satisfied. The main events I worked for: APEC meeting (Asia-Pacific Economic Cooperation) and the Dalai Lama Conference, among others. -
Marketing AssistantLet´S Launch Apr 2007 - Aug 2007Sydney E Região, AustráliaStrategic consulting, including business plan and sales strategy development.Participation in product campaigns such as ORAL B and SEDA.
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Intern / TraineePuc Tv Minas Mar 2005 - Apr 2006Belo Horizonte E Região, BrasilProducer and reporter for the "15 minutos" news.
Renata Lamounier Education Details
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Digital Marketing -
Monitoramento Digital
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Australian Pacific CollegeMarketing
Frequently Asked Questions about Renata Lamounier
What company does Renata Lamounier work for?
Renata Lamounier works for Blq
What is Renata Lamounier's role at the current company?
Renata Lamounier's current role is Conselheira and Investidora.
What schools did Renata Lamounier attend?
Renata Lamounier attended Escola Superior De Propaganda E Marketing, Escola Superior De Propaganda E Marketing, Escola Superior De Propaganda E Marketing, Ibmec, Australian Pacific College, Puc Minas.
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Renata Lamounier
Nova Serrana, Mg -
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Renata Lamounier
Especialista Em Conduzir Empreendedores Digitais Para Uma Lucratividade MilionáriaNova Serrana, Mg -
Renata Lamounier
Minas Gerais, Brazil
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