Renata Lamounier Email & Phone Number

Brazil

Responsible for a restructure of the organization, bringing new processes and a new positioning through a rebranding delivered in 2022. In 2020, took over the communications area, and restructured it for the new moment of the company, bringing new talents to the team, incresing social media deliveries and implemented a succesful SEO program with quality content. I also developed an app that was integrated with the manager sistem of the school and implemented innovative ways to comunicate internally and externally - the second one organically, with many appearances on local magazines, newspapers and social media, specially, linkedin. Another important delivery was the implementation of a Maker Culture in the institution integrated with a bilingualism program - as I became an specialst on the subject. We also participated on the main events in brazil of bilingualism, innovation and maker culture, marketing strategies, digital trends and socioemotional skills. - Social Media, Marketing, Rebranding, Innovation, Content.

Rio De Janeiro E Região, Brasil

Responsible for internal and external communications, press relations, social media strategy, marketing campaigns, corporate social responsibility, institutional events, coordinating a local team and external partners. Managed the rebranding in 2018, adressing strong transformation in the company's reputation (brand building) and changing the way we er´re positiong the company to all stakeholders. The processes was through design thinking, wich we kept using as an important tool in the company. One important thing that I delivered was a SEO project, with the leadership that had a significative impact on their reputation. Also developed a joined strategy with other areas as HR, innovation, operations and compliance. A position oriented to results and a report to the CEO.- Social Media, Marketing, Events, Innovation, Content, Management, Budget oriented.

São Paulo E Região, Brasil

Responsible for internal and external communications, institutional marketing and digital institutional presence, aligning brand communication and support the business group. Also responsible for cultivating positive interaction with media, civic leaders and community organizations, corporate events and campaigns. Responsible to Communicate the brand to the stakeholders, also to reinforce the culture enhancing benefits to corporate organizations and internal members. Planning and execution of external communications, corporate reputation and brand awareness initiatives, social media strategy, SEO activities.

São Paulo

Strategic planning for public relations, development of integrated communications plans aligned with its business strategies. Think and manage the organization's relations with all its audiences and the impact on reputation, responsible for the media relations. Development and coordination of internal and external events and campaigns. Development of an understanding for internal audience through communication and the strategic planning guidelines established on the basis of organizational goals. Management of Crisis Communications, using internal and external communication tools in order to avoid, minimize possible negative impacts on company’s image. Brand monitoring and digital area.

Belo Horizonte E Região, Brasil

Media relations, press relations service, writing and dissemination of press releases, contact with journalists and customers, content production for magazines, websites and social media, reporting, monitoring and planning of communication actions and media training. Responsible for complying with the following companies: Votorantim Metais, CASE, New Holland Fiat Group and CSN.

Belo Horizonte E Região, Brasil

Responsible for the production of Roma FIAT newspaper in Belo Horizonte and Rio de Janeiro.

Sydney E Região, Austrália

Responsible for corporate conferences, hotels summits, and fairs in the most important venues in Sydney. My main responsibility was to assure everything in the designed was delivered as expected, making sure the clients where satisfied. The main events I worked for: APEC meeting (Asia-Pacific Economic Cooperation) and the Dalai Lama Conference, among others.

Sydney E Região, Austrália

Strategic consulting, including business plan and sales strategy development.Participation in product campaigns such as ORAL B and SEDA.

Belo Horizonte E Região, Brasil

Producer and reporter for the "15 minutos" news.

Master Of Business Administration (Mba), Digital Marketing

Activities and Societies: mobile marketing, social media, e-commerce, search marketing, customer behaviour among others

Marketing Experiencial, Marketing

Planejamento E Monitoramento De Métricas De Projetos Digitais, Monitoramento Digital

Gestão E Planejamento De Marcas Em Redes Sociais, Mídias Sociais

Activities and Societies: planejamento, gestão de marcas, monitoramento, etnografia, netnografia, redes sociais

Advanced Diploma In Marketing, Marketing

Jornalismo E Relações Públicas, Comunicação

Estágio voluntário na PUC TV e PUC aberta. Projeto final premiado pela universidade.