With a strong background in industrial management, I co-founded Lean Design Management & Consulting to deliver strategic insights and proven results. Leveraging over 20 years of experience, I specialize in optimizing operations, enhancing efficiency, and fostering leadership development across diverse industrial sectors. Passionate about driving sustainable growth, I empower clients to navigate complex challenges and achieve lasting success in Indonesia's dynamic market.

As the Head of Marketing for Cement Industry at Citec Engineering Indonesia, a subsidiary of SINOMA Tianjin Cement Industry Design & Research Institute, I am responsible for developing and executing comprehensive marketing strategies to drive brand awareness, market penetration, and revenue growth in the cement industry. My role involves managing brand identity, executing digital marketing initiatives, and supporting sales efforts through lead generation and the creation of marketing collateral. I also oversee event management, including industry events, trade shows, and webinars, ensuring effective promotion and follow-up. With a strong background in industrial marketing and exceptional leadership skills, I collaborate with cross-functional teams to achieve business objectives and maximize ROI.

Most recently, I served as the General Manager of Sales and Operations at PT Tsubaki Indonesia Trading. In this role, I directed sales and operational strategies to drive growth and profitability, led and mentored a cross-functional team, and fostered strategic relationships with key stakeholders. I oversaw product development initiatives and special promotions, consistently demonstrating my ability to achieve revenue growth and expand market presence.

Progressed to PT Tsubaki Indonesia Trading, successfully managing a portfolio of existing customers while seeking new business opportunities. My efforts led to a promotion to National Sales Manager, where I managed national sales strategies, conducted market analysis, and achieved sales targets. I built and sustained relationships with key customers and distributors, and identified new market opportunities.

Excelled in direct communication with potential customers, market analysis, and maintaining relationships with existing customers and distributors. My role involved negotiating pricing, delivery terms, and product specifications, and advising on product development and special promotions.

In my role at PT. Sunstar Engineering Indonesia, I was instrumental in preparing the five-year strategic plan for General Manager and Directors. My responsibilities included conducting market share analysis and forecasting, demographic tracking, category segmentation, and distribution channel analysis. This comprehensive analysis culminated in the development of the company’s five-year strategy.Additionally, I performed detailed sales and market analysis, providing valuable insights to drive business decisions.

As a Procurement Assistant Planner at PT. Toshiba Consumer Product, I managed purchasing activities and played a critical role as a buyer. I was responsible for controlling the price of EMP and facilitating communication between global subsidiaries and the Japan headquarters.I conducted global sourcing to identify and develop new vendors, supporting the rollout of new processes and ensuring their successful adoption. My efforts were focused on maximizing the acceptance of changes within the supply chain and developing a robust vendor network to enhance procurement efficiency.