POST25 is a brands’ building agency that focuses on delivering results rather than recommendations. El-Tohamy led the marketing efforts of tough brands in the fields of; medical , real estate, distribution, retail and wholesale. Passion for the brand success and helping business owners to achieve business objectives differentiate our genuine work from others. Our role is create fresh brand stories that help your brand to stand out from the crowd.

A High-level Executive leading the organization through the commercial landscape and advising upper management about new markets to explore. Oversee product development, identifying new market opportunities, determining the optimal pricing to balance profit with customer/client satisfaction, and directing marketing operations.

Developed and managed tough brands in the the real estate field;Abraj Misr, Tabarak Holding, High Art, Metawee Group and Mena for real estate.Projects:90 Avenue - New cairoArt City - Nasr City ring RoadSabiduria - North CoastFlorenta - M plateauLa Vida - New HeliopolisMena City Central - Downtown CairoEmirates Heights - North Coast

Developed Corporate strategyDeveloped and managed integrated market plans of company projects;90 AvenueFantasiaCapital East

Managed the following international brands in Egypt; Sony Ericsson,LG mobile Siemens Gigaset,RadioShack, TCBY Expanded RadiosShack retail network up to 55 stores in EgyptSiemens Gigaset acquired almost 30% of the cordless phones’ market in Egypt.

Keys to success:Product line assortment Merchandise planning. Product management strategy that increased turn over by 1.8%. and generated growing cash flowRestructured the Pricing strategy of approximately 3000 Items, which resulted in a remarkable growth of the market share in a highly competitive market.Obtained the distribution license of 7 major brands , Thomson, JBL harman kardon, Infinity, Peecker Sound, Gem Sound & Vanson that consisted 40% of the total LE sales & added 24% to the gross profits. Conducted & evaluated regular customer research data & implement ed marketing plan changes as needed.

Achieved the highest store’ sales figures 6 months in a row.Turned 2 stores from losing ground into profit centersDeveloped and launched a new concept of "​ shop in shop" under the name Audio Center in 3 RadioShack storesStaff training

Authorized Distributor of ClayPaky, EAW, Crest Audio & MA Lighting Product management Events management Direct Marketing

Participated in managing major international brands in Egypt market of dental suppliesUltradent USA INC., Discus Dental, Zoom & BreathRXKey account managementDeveloped multiple promotion programsPresenting scientific papers

Promotion Executive