Chris Demay Email & Phone Number

Grand Rapids, Michigan, United States

Greater Grand Rapids, Michigan Area

Providing Integrated Marketing Strategy: Blending tradition broadcast media with conventional digital tactics. Video production is an asset for both television and digital including pre-roll and OTT. Content is king and video is queen combining their strengths builds a strong empire.

Greater Grand Rapids, Michigan Area

I provide awareness through broadcast and digital advertising. FOX 17 has an exclusive relationship with The Weather Channel's digital services. Our digital services include carousel ads, geographic and behavior targeting, along with SEO optimization. Content is king and Television has a history and future of developing engaging content.

Greater Grand Rapids, Michigan Area

• Responsible for more than $1,370,000 in locally negotiated corporate hotel sales• Secure a Top 5 client by hiring an employee fluent in Mandarin for guests from China • Corporate sales in excess of $400,000 in 2010 an increase of 25% compared to 2008 • In second year increased revenue by 4.5% while hotel’s competitive set saw a loss of ½%• Develop new Marketing Collateral highlighting the hotel’s competitive advantages • Relationship building with philanthropic clientele through charity work & donations • An additional $865,000 in leisure group room and banquet sales• Secure leads by participating in the CVB’s Sports Commission & Four Corners • Lead development through social media including Facebook, LinkedIn and Twitter • Targeting of movie and medical markets through participation in industry specific associations resulting in 2000 additional room nights equal to $78,000 of new business• 2013 Certified Tourism Ambassador • Developing a four member sales team by improving prospecting and closing skills • Responsible for annual budgets and business plans for the hotel sales department

Greater Grand Rapids, Michigan Area

• In excess of $1,500,000 in traditional and non-traditional radio revenue • Prospect 118 new accounts resulting in $550,000 of new business in advertising sales• New business accounting for 68% of billing in 2008 & early 2009• Generate marketing strategies and commercial campaigns for local business growth• Incorporate digital advertising for integrated multi-platform marketing plans• Leverage relationships developed with BNI to secure prospects • Work collaboratively with agencies and corporate departments for successful implementation of commercial campaigns • Ensured relationship with Pepsi’s agency through creative added value promotions

Greater Grand Rapids, Michigan Area

• Effectively manage an annual marketing budget of $300,000 and exceeding sales goals for properties ranging from $1.5 million to $5 million in annual sales • Execute advertising campaigns to increase guest count and sales by a minimum of 20 percent • Match consumer base with print, radio & cable demographics for 4:1 ROI ratio • Coordinate street teams for grassroots marketing three weeks prior to promotion • Eight years of copy writing experience tailoring TV/radio scripts to achieve client goals • Self-taught graphic design experience focused on posters, flyers & brochures • Develop marketing strategy for successful Country Night promotion • Tripling nightly sales while introducing a desirable demographic to the venue • Project manager on local produced television program • Negotiation of sponsorships with local businesses and radio station • Advertising, all collateral materials, travel coordination, staffing & renovations • Organize and execute promotional events including tradeshows & fundraisers • Enhance the database through imaginative register to win contesting • Fundraising promotion securing nearly 50% of local LLS Team-In-Training budget • Conduct extensive market research in Chicago, Milwaukee, Columbus, Pontiac & Grand Rapids • Cultivate competitor information to determine opportunities for future expansion • Integrating market research into current business plan to hone marketing strategy • Design and launch e-mail marketing campaigns at Full House Productions • Creation of e-mail template for promotion specific campaigns • Database management audits for eight properties to ensure 20% open rate

Greater Grand Rapids, Michigan Area

 Generate marketing strategies and commercial campaigns for local business growth Incorporate internet advertising for integrated multi-platform marketing plans Work collaboratively with advertising agencies and corporate departments for successful implementation of commercial campaigns

Bloomington, Il

 On-air Internship in Summer of 1998 Part-time On-air Personality & Producer from May 1999 to June 2000 Account Executive selling advertising from June 2000 to June 2002

Mba, Marketing, 3.9

Integrated Marketing Strategy, Consumer Behavior, e-Marketing

Ba, Speech Communications

Activities and Societies: Morning Host on Unforgettable 1170AM and Afternoons on Magic 97 in Mattoon, ILDean's List

Diploma, General