Director Of Content
CurrentAs Director of Content and member of Reshift's Management Team, I'm responsible for driving business and content objectives for the Compare, Tech, and Photo clusters. Including the content, video en design teams. Some highlights:• Launched ID.nl, a new content platform for the Compare cluster that informs consumers about everything happening in and around their homes, with a focus on energy, climate, mobility, health, and consumer electronics. ID.nl is now helping hundreds of thousands of visitors each month, making it Reshift's most successful website launch to date.• Launched Zoom Academy and Tech Academy, both e-learning platforms offering paid courses in text and video to help learners acquire new skills. The cross-media mix of online learning, paper books, livestreams, and events made both platforms highly successful. Zoom Academy has now reached 62,000 paying customers, while Tech Academy boasts 32,000 paying customers• Established Special Products, a new department within Reshift dedicated to converting content into business. I developed and launched special products such as specials, books, digital products like online events and digital subscriptions. The targeted email marketing campaigns for our exclusive products have proven to be incredibly successful, resulting in increased revenue from our existing customer base. The success of our Special Products division has been instrumental in maintaining revenue streams without the need for risky investments in an ever-shrinking print market. We were able to stay ahead of industry trends and provide innovative solutions that kept us competitive in the market. I worked closely with our teams to develop new and engaging content, improve our digital platforms, and create new revenue streams that help drive the business forward.