As Director of Content and member of Reshift's Management Team, I'm responsible for driving business and content objectives for the Compare, Tech, and Photo clusters. Including the content, video en design teams. Some highlights:• Launched ID.nl, a new content platform for the Compare cluster that informs consumers about everything happening in and around their homes, with a focus on energy, climate, mobility, health, and consumer electronics. ID.nl is now helping hundreds of thousands of visitors each month, making it Reshift's most successful website launch to date.• Launched Zoom Academy and Tech Academy, both e-learning platforms offering paid courses in text and video to help learners acquire new skills. The cross-media mix of online learning, paper books, livestreams, and events made both platforms highly successful. Zoom Academy has now reached 62,000 paying customers, while Tech Academy boasts 32,000 paying customers• Established Special Products, a new department within Reshift dedicated to converting content into business. I developed and launched special products such as specials, books, digital products like online events and digital subscriptions. The targeted email marketing campaigns for our exclusive products have proven to be incredibly successful, resulting in increased revenue from our existing customer base. The success of our Special Products division has been instrumental in maintaining revenue streams without the need for risky investments in an ever-shrinking print market. We were able to stay ahead of industry trends and provide innovative solutions that kept us competitive in the market. I worked closely with our teams to develop new and engaging content, improve our digital platforms, and create new revenue streams that help drive the business forward.

While it had been my ideal to lead a small company, when I finally achieved this goal and became a shareholder, I quickly realized it was not the right path for me within this company, due to its core business. Focus was a traditional publisher with a focus on print products, while my passion lies in innovative online business. Despite this, I was able to turn the company around from significant losses to a highly profitable business within just two years. When a new opportunity presented itself, I followed my heart and moved on. At Focus, I served as the Managing Director, Publisher, and Editor-in-Chief.

As the Editor-in-Chief of Discovery Magazine, I viewed my role as more of a passion project than a job. It was an incredible opportunity to work with Discovery Channel, even if it was just a side gig. Unfortunately, due to strategic changes, the magazine was eventually cancelled. Nevertheless, the experience and memories remain some of the most valuable and exciting moments of my career.

Zoom.nl• Grew from nothing to a paid circulation of 120,000, becoming four times larger than the market's second-largest competitor.Tips & Trucs:• Increased its paid circulation from 10,000 to over 150,000 copies, with multiple sold-out issues.• Successfully covered topics that other media outlets were too hesitant to write about, such as (then) legal movie and music downloads, DVD copying, etc.• Had the distinction of being the first magazine to have a lawyer as an copy editor. Because we were watched closely my the entertainment industry.Throughout these experiences, I discovered that I thrive in the role of disruptor, pushing boundaries and breaking conventions in pursuit of success.

I want to take a moment to reflect on this special role. Zoom.nl is my brainchild, born on the back of a beer coaster at a bar and grown into the largest photography platform in the Netherlands today.Zoom.nl is unique with its innovative concept, offering a platform where passionate photographers can showcase their best work online. It was founded in 2004 and launched in 2005, a time when social media did not exist, and the connection with the magazine is what made it truly special. Every photo featured in the magazine was taken by a community member who uploaded it to the online gallery. Zoom.nl was a disruptor in the Dutch photography market and quickly grew to become the market leader.Through innovative commercial models and the successful Zoom.experience event held at the Jaarbeurs Utrecht, which attracted 30,000 visitors over three years, Zoom.nl has remained successful and relevant to this day. This achievement is truly one of the highlights of my career, as it demonstrates how something that began as a simple idea in my head could grow into such a successful venture.

From the age of 14, I knew that I wanted to be a magazine editor-in-chief, even if I didn't quite understand what it entailed. The idea of being responsible for an entire publication was exciting to me, and everything I did in the years that followed was geared towards achieving this goal. When I finally accomplished it at the age of 28, it was a bittersweet moment - I had achieved my lifelong ambition, but also felt like I had lost my sense of purpose. However, as one door closed, another opened, and I found myself drawn to developing new products and brands. It's a passion that I still pursue to this day.

Taking on the role of Software Editor was the natural next step for me - I've always had a love for technology and a talent for content creation. When the opportunity arose, it was a match made in heaven. Even 25 years later, Computer!Totaal still plays a role in my life, despite my 5-year absence. It's true what they say - old love never dies.