• Conducted user research to understand the needs and pain points of the target audience. Created personas and user journey maps to represent the target audience and their interactions with the data analysis software. The goal was to ensure that the design met the user's needs and was user-friendly.• Developed a dashboard style and other screens that unified with the brand colour and industry. Created prototypes and wireframes for the landing page and dashboard, ensuring that the design was visually appealing and easy to use. The goal was to create a visually engaging design that was consistent with the brand identity and met the user's needs.• Pioneered the development of a comprehensive design system encompassing UI elements, typography, color schemes, and interaction patterns for Eleczra.• Ensured consistent branding and user experience across all touchpoints, contributing to a unified and recognizable Eleczra identity.• Facilitated design scalability by providing a structured framework that expedited future feature development and minimized design debt.

Conducted data-driven research on a train onboarding website to reduce bounce rate, and increase click-through-rate. Improved and augmented the onboarding experience, by redesigning UI components, prototyped new interactions, and user tested the website.Built a landing page for a digital marketing agency. Designed wireframe, style guide, moodboard, and prototype. Wrote an easy-to-read case study, explaining the design process.

* Increased engagement rate and accrued followership across all our social media platforms* Managed a diverse number of social media platforms targeted towards enhancing awareness and visibility in the public.* Published Facebook and Instagram Ads Campaign and also, strategically boosted a number of posts creating overwhelming sales conversions.* Curated graphic designs and targeted-content writing an average of 4 times every single day across all our social media platforms.* Published a new Facebook page for an Affiliate Program.* Researched and developed content strategies to improve the brand’s social and business strata.