Contracted by small to mid-sized publishing houses to work with inter-departmental staff (finance, production, marketing, etc.) and third party vendors to analyze, identify, recommend and deploy new strategic marketing, subscriber acquisition and customer retention tactics.o Positioned clients for success by analyzing effectiveness of marketing campaigns and recommending tactics to adjust strategies.o Enhanced promotional and sales efficiencies by identifying high-opportunity subscriber targets via multi-point indicators.o Reduced strain on existing employee base by engineering and deploying automated subscription source performance analytics dashboards.o Strengthened corporate sales presentations by translating numeric performance data into “sell stories” for advertising managers.

Brought standardized marketing and centralized corporate communications practices to Top Notch to drive the effectiveness of and return on corporate promotional activities. Increased new-customer awareness of Top Notch’s service offerings, and established cooperating marketing opportunities with Top Notch’s product manufacturing partners.o Piloted standardized Marketing Communications playbook growing customer connections with products and services.o Delivered 178% growth E-store revenues through new digital strategies and targeted email marketing campaigns.o Drove 50% increase in website usage in 18 months through SEO/SEM, on-site promotions, social pushes, and customer UX.o Generated 6MM+ media impressions for TND’s automated robotic order picking PR campaign (TV/Web/Print/Social). o Improved customer loyalty/retention by 17% by implementing TND Rewards, an industry-first customer recognition program.o Implemented promotional campaigns to enhance brand awareness and customer engagement for 32 new product lines.o Structured new customer identification/account segmentation plan replacing NAICS codes which boosted response by 17%.o Managed multi-million dollar direct marketing budget and $1.2MM in additional Market Development Funds to maximize ROI. o Collaborated with cross-functional teams to formulate a cohesive brand presence at 25 industry shows and regional events.

Recruited to revitalize subscription and advertiser sales while improving customer satisfaction levels by developing a unified brand identity and corporate marketing strategy for the company that focused on cross-product sales opportunities and new digital product offerings.o Revitalized sales and customer satisfaction levels by creating a unified brand identity supported by consistent messaging across subscription and renewal marketing materials for TSC’s national B2B and B2C products and services.o Steered the development and staffing of the Business Analytics department allowing for enhanced corporate decision-making. o Lead market research, customer segmentation and VOC projects to inform strategic decision making, generating $2.5MM in add-on revenues.o Spearheaded the “Times-Shamrock Works for Me” Account Based Marketing program growing new cross-product sales by 12%.o Aligned the Digital Content and Online Sales Teams in redesigning the company’s four core websites and customer interaction platforms delivering a 47% increase in digitally-sourced product revenues.

Promoted to an expanded role with responsibility for generating strategic sales plans and tactical marketing recommendations while exceeding subscription sales and financial forecasts.o Exceeded market projections and rate-base (advertising sales) guarantees for all Rodale periodical products. o Headed a team of four marketing analysts to produce monthly subscriber sales, revenue, and expense forecasts, accurate to withing 3%.o Slashed agency expenditures by $500,000 annually while maintaining service delivery levels through renegotiated contracts.o Evaluated and pursued strategic partnership to expand the market reach of Rodale’s lifestyle-based publications line by 98%.o Engaged the Advertising Sales Team to capture new market segments by crafting Rodale’s “Big Time” consumer marketing story.

Promoted to lead the newly created Consumer Marketing Analytics Group, charged with establishing new/renewal promotions budgets and production forecasts to maximize ROI for Rodale’s core consumer publications.o Led the newly created Consumer Marketing Analytics Group and mentored the team in using MPMW modeling and integrated data to drive ROI across 26 sources of new business and renewal subscription production.o Achieved a variable contribution margin of $30MM by identifying and developing segmented audience streams.o Facilitated corporate strategic planning by hypothesizing “what-if” business scenarios for new marketing initiatives, product launches and business source shifts and presenting the associated ROI analyses to corporate leadership.o Architected primary and reserve customer acquisition plans ensuring subscriber growth and sales revenue goals were reached.

Lead the Consumer Marketing Team (3 direct reports) to refine product branding efforts and increase the promotional efficiency of Rodale’s seven primary consumer magazines.o Generated 25% customer/audience growth through co-promotional marketing strategies with advertisers/manufacturers.o Built multi-point "We Want You Back" customer retention programs which increased repeat sales by more than 12%.o Developed multi-effort renewals, retention and subscription gift series based on persona/tenure/original acquisition source which drove $45 million in annual revenues.o Increased Rodale Sports Manazine promotional assets by 75% (direct mail, package inserts, contests, newsletters, invoice stuffers, pop displays, etc).o Conducted segmentation research and targeted A/B testing to create successful Age/Gender/Purchase History new business and renewal promotion plans.