Robert Miller Email & Phone Number

Hazle Township, PA

Contracted by small to mid-sized publishing houses to work with inter-departmental staff (finance, production, marketing, etc.) and third party vendors to analyze, identify, recommend and deploy new strategic marketing, subscriber acquisition and customer retention tactics.o Positioned clients for success by analyzing effectiveness of marketing campaigns.

Honesdale, Pennsylvania, US

Brought standardized marketing and centralized corporate communications practices to Top Notch to drive the effectiveness of and return on corporate promotional activities. Increased new-customer awareness of Top Notch’s service offerings, and established cooperating marketing opportunities with Top Notch’s product manufacturing partners.o Piloted.

Recruited to revitalize subscription and advertiser sales while improving customer satisfaction levels by developing a unified brand identity and corporate marketing strategy for the company that focused on cross-product sales opportunities and new digital product offerings.o Revitalized sales and customer satisfaction levels by creating a unified brand.

Emmaus, PA, US

Promoted to an expanded role with responsibility for generating strategic sales plans and tactical marketing recommendations while exceeding subscription sales and financial forecasts.o Exceeded market projections and rate-base (advertising sales) guarantees for all Rodale periodical products. o Headed a team of four marketing analysts to produce monthly.

Emmaus, PA, US

Promoted to lead the newly created Consumer Marketing Analytics Group, charged with establishing new/renewal promotions budgets and production forecasts to maximize ROI for Rodale’s core consumer publications.o Led the newly created Consumer Marketing Analytics Group and mentored the team in using MPMW modeling and integrated data to drive ROI across 26.

Emmaus, PA, US

Lead the Consumer Marketing Team (3 direct reports) to refine product branding efforts and increase the promotional efficiency of Rodale’s seven primary consumer magazines.o Generated 25% customer/audience growth through co-promotional marketing strategies with advertisers/manufacturers.o Built multi-point "We Want You Back" customer retention programs.